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Ccc 07 koekoek venlo joost backus

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Ccc 07 koekoek venlo joost backus

  1. 1. 1
  2. 2. 2 Creative Industry (CI) in a small Dutch Market Town Kortrijk Presentation
  3. 3. MainGreenportMainGreenport
  4. 4. GermanTourismGermanTourism
  5. 5. 5 All very nice, but... Venlo is small <100K
  6. 6. Venlo-100KMarketTownVenlo-100KMarketTown Metropolisation
  7. 7. 7 CreadrainCreadrain
  8. 8. IllegalCoffeeshopsIllegalCoffeeshops
  9. 9. 99 ProblemsProblems
  10. 10. 10 HugeProblemsHugeProblems
  11. 11. ProjectHektorProjectHektor
  12. 12. 12 Creative Development - City, Biz & People
  13. 13. RejuvenatingRejuvenating
  14. 14. GlobalisationGlobalisationNewJobsNewJobs
  15. 15. 15 NewWorldNewWorld
  16. 16. 16 How, in a small city?
  17. 17. 17 Carrot (Worst, Wurst)
  18. 18. ““CarrotandStick”ApproachCarrotandStick”Approach
  19. 19. 19 Buildings/BreedingGroundsBuildings/BreedingGrounds
  20. 20. Workshops&CooperationWorkshops&Cooperation
  21. 21. Buildings/BreedingGroundsBuildings/BreedingGrounds
  22. 22. 22 Works only partly! Re: Metropolisation
  23. 23. 23 THEME Cradle to Cradle (Hypersustainability)
  24. 24. CradletoCradleCradletoCradle
  25. 25. RemakingthewaywemakethingsRemakingthewaywemakethings
  26. 26. CradletoCradleCradletoCradle
  27. 27. Hypee?LandedwellintheRegionHypee?LandedwellintheRegion
  28. 28. Startedworkingon“C2C”Startedworkingon“C2C”
  29. 29. NewMaterials,NewIdeasNewMaterials,NewIdeas
  30. 30. Flobank for Floriade
  31. 31. 31 Results, Advice and Conclusions
  32. 32. ZeroCI/Drugs/RundownZeroCI/Drugs/Rundown Pre2005Pre2005 0
  33. 33. 33 Year2006Year2006
  34. 34. 34 Year2009Year2009
  35. 35. 35 QreamteamQreamteam
  36. 36. 36 Results • 3 years • It can work for smaller towns: Venlo rejuvenated, Q4 area lives again • 30 companies to date. More talent stays, very positive effect on social fabric of the city. (Creatives are “Linchpins” in society) • More “biz”, more “buzz” • Image++
  37. 37. 37 Advice
  38. 38. PositioningPositioning
  39. 39. 39 Advice (1) • Attracting “CI” very hard for “small” communities • Position & Focus! • You must make a “Killer Cocktail”: Economy, Carrott, Technology and Theme • Gordon Torr: Aphrodisiac for CI • Ban creativity killers (Gordon) • Reach out and Recruit actively: target people who left region first, easiest to pull “back” • “Pamper” the collective -> Qreamteam
  40. 40. 40 Advice (2) • Involve all: Chamber of Commerce, Council, Education, Commerce, Ambassadors • Create Ecosystem, involve local biz. (ERIBA) • People, People, People: lunches, parties, cooperation, meeting points, time, attention • People <-> Quality • Best is bottom up • Think, be creative, be David against Goliath • Be opportunistic, ride the wave! (“C2C”) • Sceptic if it works in towns <100K, Medieval Florence (60K, Torr)
  41. 41. 41 marcel@koekoek.de
  42. 42. 42 I am in Berlin PERSONAL Joost Backus NotTheFly, Mobile Entertainment, Games Koekoek BV On Sabbatica in Berlin Write, Lecture, Present and sell Products Contact: joost@koekoek.de

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