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Insights from UX research at Coolblue - Mirela

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Come and observe the story of our designs. See how we add real value to our customers' shopping experience and get insight into how we work together to make our customers smile.

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Insights from UX research at Coolblue - Mirela

  1. 1. INSIGHTS FROM UX RESEARCH AT COOLBLUE. By Mirela Kahrimanovic
  2. 2. PAST: GOOD UX.
  3. 3. UX A/B
  4. 4. GOOD IS NOT ENOUGH.
  5. 5. PRESENT: BETTER UX.
  6. 6. UX A/B
  7. 7. UX A/B
  8. 8. 4 EXAMPLES.
  9. 9. #1 TWO IS BETTER THAN ONE.
  10. 10. #2 RESEARCH FOR DISCUSSION.
  11. 11. BUNDLES.
  12. 12. WIJZIG? KIES ALTERNATIEF? VERVANG?
  13. 13. #3 COMBINE TESTS.
  14. 14. A: -3.5% conversion B: +0% conversion C: +2.3% conversion
  15. 15. C: +2.3% conversion
  16. 16. #4 DESIGN IS ABOUT USER NEEDS.
  17. 17. 40 A DAY.
  18. 18. • Test iterative. • Use tests to facilitate the process and discussions. • Combine different tests. • Think about the total experience. TAKE-HOME.
  19. 19. BETTER IS NOT ENOUGH.
  20. 20. FUTURE: GREAT UX.
  21. 21. THANKS & QUESTIONS.

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