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Maurizio Pilu NextGen 09


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Maurizio Pilu, Lead Technologist for ICT, Technology Strategy Board presented at NextGen 09 in Leeds on 16 and 17 November 2009

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Maurizio Pilu NextGen 09

  1. 1. The TSB Digital Testbed Programme<br />& best current thinking on Generation II<br />Dr. Maurizio Pilu<br />Lead Technologist – ICT<br />Technology Strategy Board<br />
  2. 2. Technology Strategy Board<br />The UK executive innovation agency <br />Investing in business innovation<br />Team drawn from business and public sector<br />Working across business, universities and government<br />Investment of £1bn over the current 3 years CSR<br />
  3. 3. Our programme’s Vision Statement<br />“For all participants in Digital Britain to benefit fairly from creation, distribution and consumption of digital content”<br />
  4. 4. The challenge unpacked<br />Economics of the network <br />Technologies and models for a sustainable provision of network services<br />Economics of content and services<br />Business models and tools to create value<br />Digital Test Bed<br />Access, protection & empowerment<br />Security, privacy, trust and usability <br />for the consumer<br />
  5. 5. Testbed programme<br />A programme part of our wider programme in support to the Digital Britain agenda, where we will invest up to £30m<br />We will invest up to £10m in the Digital Testbed programme<br />Consulted with industry and stakehoders over the summer<br />SO, what do we mean by Testbed?<br />
  6. 6. Digital Testbed: What do we mean?<br />An environment to simulate new business models across boundaries <br />Where real members of the public and businesses will try out new services and new equipment, new ways to run business and new businesses on the Internet<br />A place to understand what will work for business over the coming ten years.<br />
  7. 7. Services, Content and Applications <br />Registered Materials<br />Enabling Technologies<br />Test Bed<br />The Internet<br />The Public<br />Test Bed Users<br />
  8. 8. Digital TeStBed: Why is this needed?<br />To “shake” the digital value chain<br />To lower barriers to innovation <br />To make enablers available to people and businesses<br />To trial new operating practices and business models<br />To build cooperation<br />To showcase UK innovation in ICT, hardware and creative industries.<br />To build confidence for investment in infrastructure, services, technologies and businesses.<br />
  9. 9. What a TSB Digital Testbed is NOT<br />Not directly funding infrastructure per se<br />Sorry! That’s not in our programme’s remit!<br />We’d like to leverage and add value to what is in the ground/ether/sky already<br />Not just a connected user base <br />There has to be a business model element or well defined “trial” leveraging enablers and advanced network capabilities<br />Not just new technology<br />It’s mostly about innovating with it and on it. <br />
  10. 10. Three Stages of the TSB Digital Testbed<br />Gen I: On today’s standard infrastructure. <br /><ul><li>An environment with enablers to test new business models</li></ul>Gen II: On existing advanced network infrastructure <br /><ul><li>Demonstrating the additional business models that can be supported by advanced and flexible networks. </li></ul>Gen III: On dedicated networks serving eg universities. <br /><ul><li>Demonstrating possible business models and applications at extremely high bandwidth for the further future. </li></li></ul><li>Digital Testbed framework<br />ContentRegistry<br />Content ApplicationsServices<br />UsageStats<br />Providers<br />ProviderRegistry<br />Identitymanagement<br />The Internet<br />Payment Processing<br />Client Equipment<br />Gen I Consumers<br />UserRegistry<br />ContentTraceability<br />Existing advancednetwork<br />Network controls<br />Gen II Consumers<br />Usage Analysis<br />Bespoke Network<br />Gen III Consumers<br />Gen I<br />Gen II<br />Gen III<br />
  11. 11. Gen I – procurement of IT system<br /><ul><li>Procurement for the Gen I IT system under way</li></li></ul><li>Next generation infrastructure<br />We are looking at two strands in the programme<br />What’s the best way to deploy and operate it<br />One of 4 areas of £2m Sept ‘09 feasibility studies competition<br />Potentially further funding available next year<br />“What to do with it”<br />This is the rationale of the Generation II Testbed<br />
  12. 12. What is a Generation II Digital Testbed <br />An existingadvanced infrastructure …<br />… connected to an existing user base community <br />… presenting or proposing advanced enabling network capabilities …<br />... enabling co-operation to recognise value chain players, potentially across business / network boundaries<br />… that can be used to run “trials” with the user base<br /> …. and that can be (eventually) federated to the central Digital Testbed<br />
  13. 13. An hypothetical example of Gen II<br />An existing council-run network <br />A local ISP<br />A community (e.g. a town)<br />..trialling alternative models for telecare<br />..where e.g.<br />…users can get a 10 min bandwidth boost for 50p <br />…and revenue is shared between the network and a third party provider<br />
  14. 14. An hypothetical example of Gen II<br />An existing community broadband network..<br />..trialling an alternative business model …<br />.. where e.g.<br />For profit use of the network (e.g. for e-commerce) or<br />Intensive use of the network (e.g. VoD)<br />is recognized and paid for ..<br />..while keeping the cost of baseline services low<br />
  15. 15. An hypothetical example of Gen II<br />Breaking the fixed monthly cost model<br />Deconstructing cost-to-serve models by …<br />… cooperation with value chain partners<br />Delivering low-cost broadband to communities…<br />Where people buy additional on-demand connectivity and/or services<br />Such as a Iplayer video, movies, video conf, filesharing<br />Push content where services providers pay for connectivity to user base, e.g. ads.<br />
  16. 16. Business innovation is key<br />These examples have a few things in common<br />The network as potential enabler of ...<br /> model innovation<br /> ..often across value chain boundaries<br />Generation II Testbed will provide the framework and the incentives to experiment<br />
  17. 17. Generation II: Our aim<br />Stimulate collaboration between key actors leading to…<br />..a small number of Generation II “sites” (physical or logical) around the country<br />We are access network-agnostic<br />What is important is what a Gen II proposal is planning to address or demonstrate<br />
  18. 18. Collaboration: key actors<br />Entities owning or managing advanced infrastructure<br />E.g. Local and regional public sector organizations, coops, private operators<br />Infrastructure/ISPs players looking for new business models<br />E.g. to close the gap between current revenue models and exploding demand<br />Parties interested in business experimentation and innovation<br />
  19. 19. Next steps<br />Generation II is at Best Current Thinking stage<br />Now consulting with stakeholders <br />to gauge demand and gather best ideas<br />to refine Gen II challenge <br />and scope ofpotential competition<br />Your input is essential<br />If interested please contact us<br />directly or through<br />
  20. 20.<br />THANK YOU<br />