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1
A comprehensive, data-driven
look at 15 technology trends
that will emerge in 2018.
15 Trends
Shaping Tech
in 2018
2
W H O W E A R E
The technology market
intelligence platform.
CB Insights software lets you predict, discuss,
and communi...
3
Contents
8
12
1 6
1 9
2 3
2 7
3 1
3 5
Physical retail invades new spaces
Fitness moves away from the gym
Big tech as rea...
4
NEW WAYS TO OWN CARS
5
A CHIP RACE TO POWER AI
6
3D PRINTING SHRINKS SUPPLY CHAINS
7
…AND MUCH MORE
8
Now is decentralization: moving away from stores and malls into your Uber,
unmanned pop-up stores, and vending machines
...
9
Walmart’s patent envisions a system that can supply and operate an
in-home unattended storefront
Patent: Plant extract c...
10
Bodega is attempting to build and
distribute its unmanned kiosks
Disruptors are rising
A N O T H E R M A N I F E S T A ...
11
Chinese company BingoBox (pictured) allows customers to use QR
codes to pay for things with their phones
Patent: Plant ...
12
Fitness is growing more techie and is being enabled by a few key trends:
Connected hardware, live streaming, and travel...
13
Peloton sells internet-connected
bikes with fitness trackers and
tablets with live-streamed on-demand
workouts
Disrupto...
14
Companies offer live-streamed workouts
Total funding: $3.12M
Most recent round: February 5th, 2017
Total funding: $174....
15
The travel industry explores fitness
16
Tech company hiring is pushing out locals and driving up real
estate prices. Now, some are building their own housing a...
17
Big tech is making houses for its employees
• Google spent roughly $30M buying 300 pre-fabricated homes for its employe...
18
The Apple Park is built like an Apple product
Patent: Plant extract compositions and methods of preparation thereof
19
Pay a monthly fee to drive a car. Your package can include insurance and
maintenance – and no mazelike leasing contract...
20
21
Fair allows customers to pay a monthly
fee to rent a vehicle, as well as swap or
return it when need be
Disruptors are ...
22
Big auto taps its own inventory to start renting
23
The dog of the future has a lot of technology to look forward to
PERSONALIZE THE POOCH
24
Doggy wearables track health
25
Embark is a doggy 23andme
Disruptors are rising
T E S T Y O U R P O O C H ’ S D N A
Funding
$7.89M
Valuation
N/A
Simila...
26
Samsung’s Dream Doghouse is equipped with a doggy-friendly tablet
Patent: Plant extract compositions and methods of pre...
27
Augmented reality is moving in on holograms with smartphones,
mixed reality devices, and real-world applications
HOLOGR...
28
Apple is exploring the cellphone as a hologram-viewer
In 2012, Apple filed a patent for projected
holograms, pictured a...
29
The company released a video of a
holographic whale leaping out of a
school gym floor – which later turned
out to be fa...
30
A new world of applications for holograms emerges
Scotland’s Holoxica creates 3D, full-color
holographic images from me...
31
HQ Trivia’s recent success is an indicator that there is demand for
live, simultaneous experiences with millions of str...
32
Companies have tried their hand at MSOCs
Meerkat and Houseparty Facebook’s Bonfire
33
Viewers log in simultaneously and
answer trivia questions in rapid-fire
fashion for a cash prize
Disruptors are rising
...
34
HQ has many competitors
The Q, launched by the founders of video streaming
app Stream, hit the market in December 2017
...
35
President Donald Trump’s Tax Cuts and Jobs Act allows US corporations to
repatriate overseas profits at a tax rate of 1...
36
Apple has over $250B in cash overseas
The company implied during a recent earnings call that it plans to use
some of th...
37
What could the cash windfall lead to?
M&A Share buybacks Investing in startups
38
Geopolitical tensions are dictating how deals look the world over in and outside of tech
CROSS-BORDER M&A AND PARTNERSH...
39
The United States blocked several major tech deals over the past
few years – particularly from China
40
“The national-security risk posed by the transaction relates to, among other
things, the potential transfer of intellec...
41
China’s iCarbonX uses massive data
sets to deliver highly individualized,
personalized healthcare – these data
sets req...
42
Everyone wants to power the new world of AI applications. The battleground for
chips is divided: China vs. the US, to s...
43
"Artificial intelligence has become the new focus of international
competition. We must take the initiative to firmly g...
44
US corporates face off
NVIDIA’s
gaming GPUs
currently
dominate the
AI industry
Intel is lagging
but has made
several
ac...
45
Startups globally have ambitious plans
UK-based Graphcore has created a processor
specifically designed to work with ma...
46
The goal is to lower labor costs, eliminate human error,
decrease waste, and eliminate transportation costs like fuel.
...
47
Carbon was among the first to launch
a super-fast 3D printer
Disruptors are rising
I N N O V A T I O N S I N 3 D P R I ...
48
Corporates are using 3D printing to shorten supply chains
49
Logistics companies like UPS take the helm
UPS launched a network of on-demand 3D printers and
partnered with SAP for m...
50
Cloud computing companies are attempting to make their products
more accessible to those who can’t pay for as much, lik...
51
Major cloud services are picking up on the trend
52
Snowflake Computing — a startup
that provides data warehousing in the
cloud — rolled out a per-second
billing model
Dis...
53
Once user data is out in the wild, it’s nearly impossible to track
down. For the cybersecurity world, the new mantra is...
54
Appthority lets users scan their
mobile apps before installing or
opening them
Disruptors are rising
M A K I N G A P P ...
55
Brave is an open-source web browser
that blocks website trackers and
removes intrusive ads
Disruptors are rising
D E V ...
56
Zimperium analyzes behavior on
employee phones to protect
employers against Wi-Fi, cellular, and
host-based threats
Dis...
57
They’re less invasive than traditional procedures, easily scalable,
and don’t require the constant presence of differen...
58
In November 2017, the US Food and Drug
Administration approved its first smart pill,
Proteus’ Abilify MyCite
59
Proteus’ Abilify MyCite has sensors
that track whether a patient is
following a drug regimen
Disruptors are rising
C L ...
60
Other smart pills are being tested
PillCam Colon 2 is a pill with two cameras on both ends. Once swallowed,
it keeps an...
61
A number of new products and services are aiming to improve
elders’ quality of life
TECHNOLOGY IMPROVES ELDER CARE
62
Surveillance technology helps track and understand behavior
Sensara installs a set of smart sensors that catalog
and an...
63
Robotics experiment in companionship and aid
Japan’s PARO is a plush-covered harp seal
that can memorize voices, respon...
64
At year’s end, we asked each of our industry analysts at CB Insights to look
back over a year’s worth of research brief...
65
The CB Insights platform has the
underlying data included in this report
W H E R E I S A L L T H I S D A T A F R O M ?
...
72
cbinsights.com
@cbinsights
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The 15 Trends Shaping Tech in 2018

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A comprehensive, data-driven look at 15 technology trends that will emerge in 2018

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The 15 Trends Shaping Tech in 2018

  1. 1. 1 A comprehensive, data-driven look at 15 technology trends that will emerge in 2018. 15 Trends Shaping Tech in 2018
  2. 2. 2 W H O W E A R E The technology market intelligence platform. CB Insights software lets you predict, discuss, and communicate emerging technology trends using data in ways that are beyond human cognition. We are a leader in the Expert Automation & Augmentation Software (EAAS) space.
  3. 3. 3 Contents 8 12 1 6 1 9 2 3 2 7 3 1 3 5 Physical retail invades new spaces Fitness moves away from the gym Big tech as real estate and property developer Cars become a subscription good Personalize the pooch Holograms become a format for augmented reality The rise of massive simultaneous online social communities (MSOCs) The great cash windfall of 2018 will give large tech companies even more power 3 8 4 2 4 6 5 0 5 3 5 7 6 1 Cross-border M&A and partnerships draw scrutiny The global race for AI chip dominance heats up 3D printing moves from novelty to essential industrial tool Pay-per-second cloud computing widens access People take cybersecurity into their own hands Swallow a smart pill for better diagnostics and treatment Technology improves elder care
  4. 4. 4 NEW WAYS TO OWN CARS
  5. 5. 5 A CHIP RACE TO POWER AI
  6. 6. 6 3D PRINTING SHRINKS SUPPLY CHAINS
  7. 7. 7 …AND MUCH MORE
  8. 8. 8 Now is decentralization: moving away from stores and malls into your Uber, unmanned pop-up stores, and vending machines UNDER PRESSURE, PHYSICAL RETAIL INVADES NEW SPACES
  9. 9. 9 Walmart’s patent envisions a system that can supply and operate an in-home unattended storefront Patent: Plant extract compositions and methods of preparation thereof Walmart patents in-home e-commerce
  10. 10. 10 Bodega is attempting to build and distribute its unmanned kiosks Disruptors are rising A N O T H E R M A N I F E S T A T I O N O F R E T A I L I S U N M A N N E D K I O S K S Funding $2.5M Valuation N/A Similar companies $5.93M Bingobox $94M F5 Future Store
  11. 11. 11 Chinese company BingoBox (pictured) allows customers to use QR codes to pay for things with their phones Patent: Plant extract compositions and methods of preparation thereof Automated vending machines emerge globally
  12. 12. 12 Fitness is growing more techie and is being enabled by a few key trends: Connected hardware, live streaming, and travel THE FUTURE OF FITNESS IS NO GYM AT ALL
  13. 13. 13 Peloton sells internet-connected bikes with fitness trackers and tablets with live-streamed on-demand workouts Disruptors are rising P E L O T O N S T R A D D L E S A L L T H R E E T R E N D S Funding $452.7M Valuation $1.25B Similar companies Flywheel Sports $120.8M
  14. 14. 14 Companies offer live-streamed workouts Total funding: $3.12M Most recent round: February 5th, 2017 Total funding: $174.12M Most recent round: June 16th, 2017 Total funding: $1.31M Most recent round: January 24th, 2017 Total funding: $39.5M Most recent round: November 30th, 2017
  15. 15. 15 The travel industry explores fitness
  16. 16. 16 Tech company hiring is pushing out locals and driving up real estate prices. Now, some are building their own housing and designing their own corporate campuses BIG TECH AS REAL ESTATE AND PROPERTY DEVELOPER
  17. 17. 17 Big tech is making houses for its employees • Google spent roughly $30M buying 300 pre-fabricated homes for its employees, with plans to plant these in Mountain View • Facebook also revealed plans for a “mixed-use village” right across the street from its HQ in Menlo Park Patent: Plant extract compositions and methods of preparation thereof
  18. 18. 18 The Apple Park is built like an Apple product Patent: Plant extract compositions and methods of preparation thereof
  19. 19. 19 Pay a monthly fee to drive a car. Your package can include insurance and maintenance – and no mazelike leasing contract CARS BECOME A SUBSCRIPTION GOOD
  20. 20. 20
  21. 21. 21 Fair allows customers to pay a monthly fee to rent a vehicle, as well as swap or return it when need be Disruptors are rising R E N T A C A R F O R A M O N T H L Y F E E Funding $1.07B SIMILAR COMPANIES $120K Valuation N/A
  22. 22. 22 Big auto taps its own inventory to start renting
  23. 23. 23 The dog of the future has a lot of technology to look forward to PERSONALIZE THE POOCH
  24. 24. 24 Doggy wearables track health
  25. 25. 25 Embark is a doggy 23andme Disruptors are rising T E S T Y O U R P O O C H ’ S D N A Funding $7.89M Valuation N/A Similar companies $494.1M
  26. 26. 26 Samsung’s Dream Doghouse is equipped with a doggy-friendly tablet Patent: Plant extract compositions and methods of preparation thereof
  27. 27. 27 Augmented reality is moving in on holograms with smartphones, mixed reality devices, and real-world applications HOLOGRAMS BECOME A FORMAT FOR AUGMENTED REALITY
  28. 28. 28 Apple is exploring the cellphone as a hologram-viewer In 2012, Apple filed a patent for projected holograms, pictured above 8i, a California-based company has developed “Holo with ARKit” on the iOS app store to turn humans in videos into holograms
  29. 29. 29 The company released a video of a holographic whale leaping out of a school gym floor – which later turned out to be fake M I X E D R E A L I T Y D E V I C E M A K E R S P L A N T O E X P E R I M E N T W I T H H O L O G R A M S Similar companies $13.5M$8M Funding $1.89B Valuation $4.9B
  30. 30. 30 A new world of applications for holograms emerges Scotland’s Holoxica creates 3D, full-color holographic images from medical scanners Dead artists like Tupac Shakur and Michael Jackson have made it on stage in hologram forms at major music concerts to reboot old performances
  31. 31. 31 HQ Trivia’s recent success is an indicator that there is demand for live, simultaneous experiences with millions of strangers. THE RISE OF MASSIVE SIMULTANEOUS ONLINE SOCIAL COMMUNITIES (MSOC)
  32. 32. 32 Companies have tried their hand at MSOCs Meerkat and Houseparty Facebook’s Bonfire
  33. 33. 33 Viewers log in simultaneously and answer trivia questions in rapid-fire fashion for a cash prize Disruptors are rising H Q T R I V I A ’ S S U C C E S S I S A P R O O F - O F - C O N C E P T Funding N/A Valuation N/A
  34. 34. 34 HQ has many competitors The Q, launched by the founders of video streaming app Stream, hit the market in December 2017 In India, an app called Showtime replicates the same concept
  35. 35. 35 President Donald Trump’s Tax Cuts and Jobs Act allows US corporations to repatriate overseas profits at a tax rate of 14% THE GREAT CASH WINDFALL OF 2018 WILL GIVE LARGE TECH COMPANIES EVEN MORE POWER
  36. 36. 36 Apple has over $250B in cash overseas The company implied during a recent earnings call that it plans to use some of this chunk to bring its cash in line with its debt Patent: Plant extract compositions and methods of preparation thereof
  37. 37. 37 What could the cash windfall lead to? M&A Share buybacks Investing in startups
  38. 38. 38 Geopolitical tensions are dictating how deals look the world over in and outside of tech CROSS-BORDER M&A AND PARTNERSHIPS DRAW SCRUTINY
  39. 39. 39 The United States blocked several major tech deals over the past few years – particularly from China
  40. 40. 40 “The national-security risk posed by the transaction relates to, among other things, the potential transfer of intellectual property to the foreign acquirer, the Chinese government’s role in supporting this transaction, the importance of semiconductor supply chain integrity to the United States Government, and the use of Lattice products by the United States Government.” -Statement from the Press Secretary on President Donald J. Trump’s Decision Regarding Lattice Semiconductor Corporation 1 0 / 4 / 2 0 1 7 : L A T T I C E S E M I C O N D U C T O R D E A L G E T S B L O C K E D
  41. 41. 41 China’s iCarbonX uses massive data sets to deliver highly individualized, personalized healthcare – these data sets require cross-border partnerships Disruptors are rising P A R T N E R S H I P S , I . E . , S H A R E D D A T A A R E A L S O D R A W I N G S C R U T I N Y Funding $199M Valuation $1B
  42. 42. 42 Everyone wants to power the new world of AI applications. The battleground for chips is divided: China vs. the US, to startups vs. corporates THE GLOBAL RACE FOR AI CHIP DOMINANCE HEATS UP
  43. 43. 43 "Artificial intelligence has become the new focus of international competition. We must take the initiative to firmly grasp the next stage of AI development to create a new competitive advantage, open the development of new industries and improve the protection of national security." CHINA FIRES ON ALL CYLINDERS "Three-year Action Plan for Promoting the Development of a New Generation of Artificial Intelligence Industry (2018- 2020)” – China’s State Council of the People’s Republic of China
  44. 44. 44 US corporates face off NVIDIA’s gaming GPUs currently dominate the AI industry Intel is lagging but has made several acquisitions and partnerships Google has released two generations of its TPU (Tensor Processing Unit) Apple released its first machine- learning optimized A11 Bionic Chip
  45. 45. 45 Startups globally have ambitious plans UK-based Graphcore has created a processor specifically designed to work with machine intelligence known as an Intelligence Processing Unit (IPU) Cambricon has released the 1A chip and plans to have 1B devices using it in the next three years
  46. 46. 46 The goal is to lower labor costs, eliminate human error, decrease waste, and eliminate transportation costs like fuel. Bit by bit, thanks to adoption from large retailers, equipment manufacturers, and logistics companies, this dream is getting closer to reality 3D PRINTING MOVES FROM NOVELTY TO ESSENTIAL INDUSTRIAL TOOL
  47. 47. 47 Carbon was among the first to launch a super-fast 3D printer Disruptors are rising I N N O V A T I O N S I N 3 D P R I N T I N G S P E E D S A R E M O V I N G T H E P R O C E S S A L O N G Funding $432M Valuation N/A
  48. 48. 48 Corporates are using 3D printing to shorten supply chains
  49. 49. 49 Logistics companies like UPS take the helm UPS launched a network of on-demand 3D printers and partnered with SAP for manufacturing
  50. 50. 50 Cloud computing companies are attempting to make their products more accessible to those who can’t pay for as much, like small companies and self-employed entrepreneurs PAY-PER-SECOND CLOUD COMPUTING WIDENS ACCESS
  51. 51. 51 Major cloud services are picking up on the trend
  52. 52. 52 Snowflake Computing — a startup that provides data warehousing in the cloud — rolled out a per-second billing model Disruptors are rising C L O U D C O M P E T I T O R S P I C K U P O N T H E T R E N D Funding $263M Valuation $1.5B
  53. 53. 53 Once user data is out in the wild, it’s nearly impossible to track down. For the cybersecurity world, the new mantra is simple: change begins with you PEOPLE TAKE CYBERSECURITY INTO THEIR OWN HANDS
  54. 54. 54 Appthority lets users scan their mobile apps before installing or opening them Disruptors are rising M A K I N G A P P S S A F E R Funding $23.3M Valuation $23.2M
  55. 55. 55 Brave is an open-source web browser that blocks website trackers and removes intrusive ads Disruptors are rising D E V E L O P S A F E R B R O W S E R S Funding $42M Valuation N/A
  56. 56. 56 Zimperium analyzes behavior on employee phones to protect employers against Wi-Fi, cellular, and host-based threats Disruptors are rising T R A C K E M P L O Y E E B E H A V I O R Funding $60.25M Valuation $102.26M
  57. 57. 57 They’re less invasive than traditional procedures, easily scalable, and don’t require the constant presence of different healthcare providers SWALLOW A SMART PILL FOR BETTER DIAGNOSTICS AND TREATMENT
  58. 58. 58 In November 2017, the US Food and Drug Administration approved its first smart pill, Proteus’ Abilify MyCite
  59. 59. 59 Proteus’ Abilify MyCite has sensors that track whether a patient is following a drug regimen Disruptors are rising C L O U D C O M P E T I T O R S P I C K U P O N T H E T R E N D Funding $417.2m Valuation $1.33B
  60. 60. 60 Other smart pills are being tested PillCam Colon 2 is a pill with two cameras on both ends. Once swallowed, it keeps an eye out for polyps in the colon
  61. 61. 61 A number of new products and services are aiming to improve elders’ quality of life TECHNOLOGY IMPROVES ELDER CARE
  62. 62. 62 Surveillance technology helps track and understand behavior Sensara installs a set of smart sensors that catalog and analyze the daily lifestyles of elders Alarm.com’s Wellness program reports on details like the frequency of bathroom visits. Its sensors can be installed anywhere — from under chairs to in the kitchen
  63. 63. 63 Robotics experiment in companionship and aid Japan’s PARO is a plush-covered harp seal that can memorize voices, respond to touch, light, audio, and temperature sensors, and rise with the sunlight Sony’s new Aibo can recognize people in the family and develop a unique personality over time
  64. 64. 64 At year’s end, we asked each of our industry analysts at CB Insights to look back over a year’s worth of research briefs, data crunching, and reports to identify the trends they believe will rise to crest and shape the tech sector in 2018 OUR METHODOLOGY
  65. 65. 65 The CB Insights platform has the underlying data included in this report W H E R E I S A L L T H I S D A T A F R O M ? CLICK HERE TO SIGN UP FOR FREE
  66. 66. 72 cbinsights.com @cbinsights

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