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Fit yogurt stephanea w

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Powerpoint presentation made for FITYogurt

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Fit yogurt stephanea w

  1. 1. FITYogurt Project<br />An Introduction to Social Media<br />Stephanea White<br />7/15/2011<br />
  2. 2. The Days before Social Media<br />Mom and Pop shops<br />Face to Face communication<br />Personal family like relationship<br />The corporate business<br />Very distant<br />Feedback was more negative than positive<br />
  3. 3. Emergence of Social Media<br />50% of the world is under 30 years old<br />750 million Facebook users<br />50% log on every day<br />Twitter has 119 million accounts following 1 or more other accounts<br />According to YouTube.com there are 24 hours worth of videos uploaded every minute.<br />
  4. 4. Benefits of Becoming a Social Group<br />Brand Awareness<br />Get your name out there<br />Increased traffic up to 72 percent<br />Improved search ratings up to 62 percent<br />90% of customers trust their peers<br />Access to valuable customer information<br />“Get inside their heads”<br />Transparency and Character<br />
  5. 5. The Hard Work Pays Off<br />Takes time<br />Give the people what they want<br />Coupons, Specials, Give a ways<br /><ul><li>Make a plan
  6. 6. Flavor contests, topping challenges, logo design contests, etc</li></ul>Social media works on it’s own<br />
  7. 7. Social Media In a Nutshell<br />As the world changes, so should you.<br />Sharing the reigns of FITYogurt with your customers is a great thing!<br />Your customers will be more loyal to you.<br />
  8. 8. Questions?<br />
  9. 9. Works Cited<br />Carlson, Nicolas. "Chart of the Day: How Many Users Does Twitter REALLY Have?"Business Insider. 31 Mar. 2011. Web. 14 July 2011. <http://www.businessinsider.com>.<br />Rubin, Courtney. "Social Media Takes Time But Pays Off." Small Business Ideas and Resources for Entrepreneurs. Mansueto Ventures LLC, 7 Apr. 2011. Web. 14 July 2011. <http://www.inc.com.<br />Postman, Joel. "Chapter 1." SocialCorp Social Media Goes Corporate. Berkeley, CA: New Riders, 2008. 3-10. Print. <br />

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