Online Presence For The Exchange Group


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This is a presentation I gave to The Exchange group on 18 September 2009 about online presence and increasing your "findability" on Google and other search engines.

Whether you are a job seeker, a consultant, or a small business, the information in this presentation can help you be found on the internet.

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Online Presence For The Exchange Group

  1. 1. Online Presence<br />Presented to The Exchange 18 September 2009 by Chris Bigelow<br />
  2. 2. No, it’s not an existential question…<br />What will a prospective employer find if they Google you?<br />There are almost no unique names: I have found Chris Bigelow the volleyball player, the librarian, the company CEO, etc.<br />Do you even show up in the first page or two of results?<br />It is in your best interest to create and control your online image – both as an individual or as a business<br />Created by Chris Bigelow<br />2<br />Who Am I?<br />
  3. 3. Up to a point, “Yes!”<br />While you can’t delete the other “Chris Bigelows”, or get rid of less than flattering posts about you (you don’t have any of these, do you?), you can bury them in new professional links<br />Prior to mid-February I was lucky to find one entry about me in the first 6-10 pages of Google results; this morning I checked and I appeared 3 times on the first page and 3 times on the second page of results<br />Created by Chris Bigelow<br />3<br />Can I Control Google Results?<br />
  4. 4. Since February I have created accounts or profiles at the following sites (I already had a LinkedIn account):<br />Twitter<br />Google Profile<br />WordPress<br />VisualCV<br /><br />Facebook<br />The Social Media Club of Rochester, NY<br /> and PingFire<br />Created by Chris Bigelow<br />4<br />How?<br />
  5. 5. I have been using LinkedIn for about 1-1/2 years now. Some thoughts:<br />Complete your profile (100%)<br />Include personal messages with connection requests and replies<br />Download the browser ( toolbar; it shows who you know at a company<br />Join groups and actively participate in at least a few<br />Don’t miss the various add-in applications such as, which lets you add files to your profile. These can be documents, presentations, etc. that provide a more in depth picture of who you are and what value you bring to the table<br />LinkedIn Tips<br />5<br />Created by Chris Bigelow<br />
  6. 6. Created by Chris Bigelow<br />6<br />(see LinkedIn)<br />
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  8. 8. I am new to Twitter as of this spring. Some suggestions:<br />Take it slow until you learn the ropes: follow a few people that you know or who have content that interests you; pretty soon you will have followers of your own<br />I recommend you tweet 1-6 times per day – nobody wants to hear from you every 15 minutes<br />Minimize tweeting what you are doing (even though that is what the prompt says) – instead tweet useful info and links (shorten links using,, etc)<br />Change/customize your background design/theme (see or<br />Check out other clients like TweetDeck, the Gmail TwitterGadget, and others with additional functionality<br />Twitter Tips<br />8<br />Created by Chris Bigelow<br />
  9. 9. Created by Chris Bigelow<br />9<br />
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  11. 11. Created by Chris Bigelow<br />11<br />
  12. 12. Created by Chris Bigelow<br />12<br />VisualCV screenshot goes here<br />(this space unintentionally left blank)<br />
  13. 13. Created by Chris Bigelow<br />13<br />
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  15. 15. Created by Chris Bigelow<br />15<br />
  16. 16. Keep your marketing message and materials consistent<br />If you have a tag line, use it in your email signature and business cards (WiseStamp example)<br />If you are using a photo, make sure it looks professional and is well done; then use the same photo in all of your marketing materials and web presence. I use the same photo for my business card, LinkedIn, Twitter, Facebook and my Google profile<br />Your email signature should include your name, title, phone number(s), web addresses (web site, LinkedIn profile, Twitter profile, etc.) and tag line<br />Use a professional email address<br />Marketing Thoughts<br />16<br />Created by Chris Bigelow<br />
  17. 17. Business Cards:<br />,, or<br />Local printer or print own using high quality Avery stock<br />Marketing Plan:<br />Various formats available – one interesting one is described at and is called the Solo Sheet™<br />Resume:<br />Two main formats available – Chronological and Functional<br />Brag Book with endorsements, results, diplomas, etc.<br />Elevator speech & tag line:<br /><br /><br /><br />Marketing/Networking Materials<br />17<br />Created by Chris Bigelow<br />
  18. 18. Job Boards<br />There are lots of job boards on the internet. Some of the most popular include:<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Sites like Indeed and SimplyHired are aggregators, meaning they crawl the other job sites, including company sites, and display what they find. Most offer customizable search agents that will email you matching jobs at periodic intervals. Remember to<br /> update your posted resume every one to<br /> two weeks to keep it fresh.<br />18<br />Created by Chris Bigelow<br />
  19. 19. Ask The Headhunter® | Nick Corcodilos<br />Bonnie&apos;s Blog<br />Hannah Morgan<br />Robewanow’s Weblog<br />The LinkedIn Personal Trainer<br />Tom Fishburne: The Management Cartoonist<br />Personal Branding Blog - Dan Schawbel<br />Spin Strategy™ - Tools for Intelligent Job Search<br />Linked In | SuperBlog<br />Penelope Trunk&apos;s Brazen Careerist<br />JibberJobber Blog<br />Karen Burns, Working Girl<br />Secrets to A Successful Job Search<br />Success With Linked !n<br />Hell in the Hallway<br />Videos |<br />Social Media Today<br />Career Rocketeer | The Career Search and Personal Branding Blog<br />Pongo Blog | Pongo Resume<br />CAREEREALISM: Because EVERY Job is Temporary<br />Some Blogs I Recommend<br />19<br />Created by Chris Bigelow<br />
  20. 20. Thank You & Good Luck!<br />A copy of this presentation may be downloaded from my LinkedIn profile at<br />Contact Info for Chris Bigelow:<br /><br /><br /><br /><br /><br />