Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tech Solutions:
Nonprofit Communications
and Fundraising
To build credibility, enhance online
communications and fundraisi...
Nonprofit Facts from the National Center for Charitable Statistics
1,571,056 tax-exempt organizations:
• 1,097,689 public ...
Greenlights | Now Mission Capital | Austin, Texas
“Back in 2009, when Greenlights released the ‘Does Central Texas Have
To...
How will your nonprofit stand out?
Young organizations and startups frequently
have limited staff and resources!
 “Think ...
Hub #1
Your Website: A “Hub” of Its Own!
• A website is the organization’s “virtual” office
• Sets the tone for the organi...
Hub #2
Gmail | Google Drive | YouTube |
Google Photos (Movie, Animations) |
Google+ | Email Platforms
• Gmail account for ...
Hub #2
continued
Gmail | Google Drive | YouTube | Google Photos (Movie)
Google+ | Email Platforms
• Google is the stronges...
A Few Email Platform Notes
• Email is still one of the best ways to communicate with donors and
constituents on an ongoing...
Hub #2 | Google
Gmail
Google
Drive &
Google
Photo
Google+
Other
Email
Platforms
YouTube
Hub #3
GuideStar | AmazonSmile | Crowdrise | GreatNonprofits
• GuideStar is world’s largest public information database of...
GuideStar | AmazonSmile | Crowdrise | GreatNonprofits
• Claiming your GuideStar profile and filling it out fully shows you...
GuideStar | AmazonSmile | Crowdrise | GreatNonprofits
GuideStar partners with other powerful online databases
and platform...
Hub #3 | GuideStar
GuideStar
Amazon
Smile
CrowdriseGreatNonprofits
Hub #4
Social Media like Facebook | Twitter | Instagram and more
• Facebook is essential
• Twitter is favored by those wan...
Hub #4 | Social Media
Facebook
(Top
Priority)
Instagram
Twitter
LinkedIn
& More
#1: Your
Website
#2: Google
Suite &
Email
Platform
#3:
GuideStar
& Partners
#4: Social
Media
Advice & Predictions
• If you learn how to use your preferred social media platforms, you will not
need an “auto posting” ...
Carolyn M. Appleton, CFRE
Website | carolynmappletoninc.com
Gmail | carolynmappleton@gmail.com
Mobile | 512-954-4477
• I h...
Resources
GuideStar: http://www.guidestar.org
Idealware: http://www.idealware.org
National Council for Charitable Statisti...
Tech Solutions: Nonprofit Fundraising and Communications
Tech Solutions: Nonprofit Fundraising and Communications
Tech Solutions: Nonprofit Fundraising and Communications
Upcoming SlideShare
Loading in …5
×

Tech Solutions: Nonprofit Fundraising and Communications

216 views

Published on

This PowerPoint was designed for the Sam Houston Association of Computer Scientists for its ComputerTech Conference at Sam Houston State, March 3 and 4, 2017. My talk is meant to be an infrastructure "blueprint" to help small and startup nonprofits use technology to operate efficiently and cost effectively, to enhance their credibility (with an eye toward raising significant funding), and to communicate more effectively online. But in truth, even larger, more established nonprofits can benefit from the information provided in this presentation! Questions? Email: carolynmappletoninc.com.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Tech Solutions: Nonprofit Fundraising and Communications

  1. 1. Tech Solutions: Nonprofit Communications and Fundraising To build credibility, enhance online communications and fundraising effectiveness
  2. 2. Nonprofit Facts from the National Center for Charitable Statistics 1,571,056 tax-exempt organizations: • 1,097,689 public charities • 105,030 private foundations • 368,337 other types of nonprofit organizations, including chambers of commerce, fraternal organizations and civic leagues • In 2010 nonprofits accounted for 9.2% of all wages and salaries paid in the United States. (Source: The Nonprofit Almanac, 2012) • Nonprofit share of GDP was 5.3% in 2014. (Source: US Bureau of Economic Analysis)
  3. 3. Greenlights | Now Mission Capital | Austin, Texas “Back in 2009, when Greenlights released the ‘Does Central Texas Have Too Many Nonprofits?’ report, many were surprised to learn that we counted 6,000+ nonprofits in our MSA, or more organizations per capita than any other city in the Southwest. Even before that report was produced, we … had been talking about the pros and cons of having so many nonprofits in our community. Our board, leadership, and team often discuss whether it makes sense not only to ask nonprofits to consider alliances or mergers with others, but to actively encourage them to do so.”
  4. 4. How will your nonprofit stand out? Young organizations and startups frequently have limited staff and resources!  “Think smart”  Set up centralized online platform “hubs”  Focus your energies on your central credibility-building hubs and polish
  5. 5. Hub #1 Your Website: A “Hub” of Its Own! • A website is the organization’s “virtual” office • Sets the tone for the organization’s public image • Resource for nonprofit information essential to donation decision-making • Contains mission and basic organizational information with links to tandem platforms
  6. 6. Hub #2 Gmail | Google Drive | YouTube | Google Photos (Movie, Animations) | Google+ | Email Platforms • Gmail account for centralized platform management • Google Drive houses documents securely in the cloud, easy access, great for secure sharing and collaborative working • YouTube is one of the most-used search engines • Google Photos stores photos, sharing is easy (also consider YouTube Video Editor, Google Movie and Animations)
  7. 7. Hub #2 continued Gmail | Google Drive | YouTube | Google Photos (Movie) Google+ | Email Platforms • Google is the strongest search engine; information posted on Google+ is highly “searchable” (important to be present) • iContact, MailChimp, Constant Contact and others are not “Google” platforms, but they often house the email addresses found in the organization’s Gmail account and those can be coordinated (co-managed)
  8. 8. A Few Email Platform Notes • Email is still one of the best ways to communicate with donors and constituents on an ongoing basis about events, projects and your needs for support (donations) • Email is also a key form of sponsor recognition; many sponsors seek that opportunity when making funding decisions • Email platforms help nonprofits comply with federal laws regarding “spam” (subscribe /unsubscribe any time)
  9. 9. Hub #2 | Google Gmail Google Drive & Google Photo Google+ Other Email Platforms YouTube
  10. 10. Hub #3 GuideStar | AmazonSmile | Crowdrise | GreatNonprofits • GuideStar is world’s largest public information database of nonprofit organizations • GuideStar houses tax returns for every nonprofit (no choice) • Nonprofits of all sizes benefit by fleshing-out their existing profile, and those with modest or challenged fundraising track records especially can gain credibility by doing so
  11. 11. GuideStar | AmazonSmile | Crowdrise | GreatNonprofits • Claiming your GuideStar profile and filling it out fully shows your organization cares about its public image, that it operates in a professional, transparent manner • Media exposes about nonprofits and how they are managed mean the more transparent organizations are the more likely donors and professional advisors will have confidence in giving (be open and honest) • A knowledgeable accountant is worth paying for (tax prep with nonprofit concerns in mind)
  12. 12. GuideStar | AmazonSmile | Crowdrise | GreatNonprofits GuideStar partners with other powerful online databases and platforms helpful to fundraising and establishing credibility … • AmazonSmile pulls information directly from GuideStar, and once approved, organizations receive a portion of sales on Amazon • Crowdrise is both a general donation platform and a crowdfunding mechanism; it has one of the lowest financial transaction fees (Network for Good and WePay) • GreatNonprofits is leading review and testimonial platform, used often by potential donors deciding whether or not to make a donation
  13. 13. Hub #3 | GuideStar GuideStar Amazon Smile CrowdriseGreatNonprofits
  14. 14. Hub #4 Social Media like Facebook | Twitter | Instagram and more • Facebook is essential • Twitter is favored by those wanting brief but critical information • Instagram and Pinterest are strong “visual” platforms growing in importance as visual communications are favored over written • LinkedIn and other platforms can be helpful to nonprofits - choose based on their respective strengths and your organization’s style and purpose
  15. 15. Hub #4 | Social Media Facebook (Top Priority) Instagram Twitter LinkedIn & More
  16. 16. #1: Your Website #2: Google Suite & Email Platform #3: GuideStar & Partners #4: Social Media
  17. 17. Advice & Predictions • If you learn how to use your preferred social media platforms, you will not need an “auto posting” service (take the time) • Don’t try to fit the exact same information into each social media platform and expect readers to think you are “paying attention” • GuideStar will add more partner platforms to its repertoire • GuideStar is working to create an easy-to-use online grant application, whereby key operational data is automatically uploaded into the platform • The sooner you get onto GuideStar the better!
  18. 18. Carolyn M. Appleton, CFRE Website | carolynmappletoninc.com Gmail | carolynmappleton@gmail.com Mobile | 512-954-4477 • I have set-up and managed the platform “hubs” discussed • With the exception of the email platforms, each platform mentioned is free of charge to users at the most basic levels • Thank you!
  19. 19. Resources GuideStar: http://www.guidestar.org Idealware: http://www.idealware.org National Council for Charitable Statistics: http://nccs.urban.org/ NTEN: Nonprofit Technology Network: http://www.nten.org/ and NTEN Online Groups: http://www.nten.org/community/online-groups/ TechSoup and NetSquared: http://www.techsoup.org/ and http://www.netsquared.org/ Texas Secretary of State: https://www.sos.state.tx.us/corp/nonprofit_org.shtml

×