Nonprofit Social Media Toolkit: Getting Beyond the Like with Chris Tuttle and Carolyn M. Appleton

1. The Nonprofit Social Media Toolkit Session #2: Getting Beyond the Like April 10, 2019

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5. The Nonprofit Social Media Toolkit Session #2: Getting Beyond the Like April 10, 2019

6. Chris Tuttle IDEALWARE EXPERT TRAINER Trainer & Consultant Tuttle & Co.

7. Carolyn Appleton COLOR COMMENTATOR Nonprofit Communications Consultant, Nonprofit Expertise Blogger, NTEN Board carolynmappleton.com .

8. Idealware: Your Technology Resource www.idealware.org Proud to be a program of Tech Impact

9. Course Page: bit.ly/SMToolkit2019

10. Schedule of Course

11. Chalkboard slide

12. Your Challenge: think like a social media user

13. Remember Why They Are Using Social Media • To post updates to their friends and family • To talk to brands • To share pictures and videos • To market themselves • To learn about things to do • To have fun @LucaNLola

14. Breaking Through the Social Interaction How do we provide value that will be compelling compared to this?

15. The Magic Happens When You Engage Your Constituents in a Truly Social Way.

16. Goals Are Essential!

17. The Importance of Goals Which social media tools you use and how you use them depend on what you want to accomplish and who you want to reach…

18. Goals should be S.M.A.R.T. : Specific : Measurable : Attainable : Relevant : Timely

19. What do you want to achieve by using social media? Define:

20. Goal 1: Build the Community

21. Goal 2: Provide Information

22. Goal 3: Promote Services

23. Goal 4: Raise Funds

24. What other core goals can we define?

25. The Path to Deeper Engagement

26. Moving from Like to Love…

27. What does engagement mean for you? Brain Work

28. A Pyramid of Engagement Take Action Interact Listen and Respond Attract Followers

29. Don’t Shout At People

30. Instead… You Need to Provide VALUE at Every Stage

31. What Does It Mean to Provide Value? What can you provide for people online that they will care about? • What services can you offer? • Can they volunteer online? • Can this be a portal to involvement: events, community building, etc.? • What info can you share? • What questions can you answer? Before each post, ask yourself: how is this providing value?

32. Make Sure to Balance Value

33. It Is Not Just What You Do But How You Do It Don’t use social media just because you think you should… …people will know when you are faking it!

34. Practicing Engagement – In a Practical Way

35. Attract Followers: Offer Exciting Things And keep them hungry for more!

36. • Ask constituents to invite friends • Ask influencers to promote page • Include link in emails and on website • Include on business cards, email signature, presentations • Do a campaign with an incentive • Contests- photo contests work great • Tell people! Get People “In The Door”

37. Attracting Followers

38. Attracting Followers

39. What else could you do to attract followers? Brain Work

40. Listening and Responding: Listen to What People Have to Say… I like it when you show… …and respond when appropriate.

41. Listening and Responding

42. Listening and Responding

43. What else could you do to listen and respond? Brain Work

44. Encourage Interaction: Be Engaging With Every Communication

45. Encourage Interaction

48. What else could you do to encourage interaction? Brain Work

49. Take Action: Encourage People To Do Stuff • Attend events • Register for classes • Participate in competitions • Meet new people • Come to lunch • Be social…in person

50. Take Action

51. Take Action

52. What else could you do to get people to take action? Brain Work

53. So What Now?

54. What Are You Going to Bring Back?

55. Develop Content Based on the Pyramid What will you do at each stage to provide value? Take Action Interact Listen and Respond Attract Followers

56. Highlight a community member Share a story or powerful image Share a community event posting Share a resource Promote event Respond to questions Info about advocacy issue Promote program Put up resource & ask for shares Solicit recs. Mon Tue Wed Thu Fri SatSun Devise a Weekly Plan for Content Ask a question Respond to questions Respond to questions Respond to questions Respond to questions

57. Collaborate To Avoid Duplication Create a forum to share best practices & ask questions!

58. Questions?

59. Homework Complete Worksheet: # 7 Defining Campaigns and Maintenance

60. Homework

61. Thanks to the following who provided input into the development of this curriculum: • Chris Tuttle • Corolyn Appleton • Amadie Hart • Michele Tomlinson All images are used under a Creative Commons royalty-free non-attribution license, except for speaker headshots which were provided by the speakers. Acknowledgements