This document provides an overview of the Butterfly Print Project developed by Carolyn M. Appleton and Mark L. Smith (all rights reserved). It discusses the history of the project, its objectives, current partners, and it thanks prior partners. Questions? Email: email@example.com.
An earlier version of this document appears on Carolyn's SlideShare page. As that link has been shared, we will leave the earlier document in place, but please know this one is the most recent. Thank you.
Butterfly Print Project
Updated: July 2019
“What is this special fascination all about? There are a number of reasons, I’m sure, but my
strong feeling is that we need butterflies to remind us that positive change is possible, that there
is magic to life, and that we have to be mindful of our surroundings, because if we destroy
nature, we destroy ourselves. Butterflies awaken our spirits and open our hearts. They give us a
sense of hope and the possibility of our own transformation and evolution.”
Maraleen Manos Jones
The Spirit of Butterflies: Myth, Magic and Art
The Butterfly Print Project is a multiple-year, fine art print creation project designed to
accomplish two primary objectives:
To produce fine art prints by leading artists that will be: 1) included in a
traveling exhibition and 2) available for sale on an individual basis and as a
boxed set. Proceeds from the sale of prints will support the North American
Butterfly Association’s National Butterfly Center in Mission, Texas. Initially, we
anticipate a limited run of 25 prints per artist will be produced for the boxed sets,
and 10 single prints per each artist will be for sale on an individual basis. The
artist list is under development. Careful consideration is being given to ensure a
balance of artistic styles, gender, ethnicity, age and other factors.
Included with each boxed set of fine art prints will be a frontispiece introduction
by an author. The box to contain the prints will itself be a work of art, designed
by a professional graphic designer.
And equally if not more importantly, the project will serve:
To build national visibility for the North American Butterfly Association’s
National Butterfly Center through a professional touring exhibition of the
finished fine art prints, a video documenting the creation of the prints (which
will include dialogues with the artists, our author partner, project organizers,
and with Dr. Jeffrey Glassberg, President of the North American Butterfly
Association), tandem educational programs for K-12 students, and associated
printed materials (produced in both English and Spanish, wherever possible).
It is hoped that with increased visibility, a broad base of future sponsors will be
developed for the Center, and that people visiting the traveling exhibition (and
young people participating in the educational programs being developed), will
learn about the park and the important role butterflies play in the natural world.
The Butterfly Print Project is meant to be a program of the highest caliber, both in terms
of the finished fine art prints produced, as well as the artists who create them. Each
aspect of the project will follow suit. However, donors should be assured that close
financial oversight will be maintained. Any funding that is secured beyond the scope of
the Butterfly Print Project budget will be awarded to the National Butterfly Center.
North American Butterfly Association | National Butterfly Center
The National Butterfly Center in Mission, Texas is the culmination of a decade of
planning for a facility devoted entirely to studying and appreciating wild butterflies.
The Park is dedicated to education, conservation and scientific research.
The subtropical climate of the Lower Rio Grande Valley of Texas and its unique
diversity of butterflies attract visitors from around the world. Texas - and particularly
South Texas - boasts more butterfly species than any other state in the nation.
The Park involves not only educational programs for people of all ages, but very
importantly, the re-vegetation of land along the Rio Grande River with a wide variety of
native plants in natural plant communities that have all but disappeared from the South
Texas landscape. These native plants are attractive to the many unique butterfly species
that find their homes in South Texas. Re-vegetation has already begun. Financial
support and some new construction has been provided by such entities as the Texas
Parks and Wildlife Department, National Fish and Wildlife Foundation, National Park
Service, Mission Economic Development Corporation, The Robert J. Kleberg, Jr. and
Helen C. Kleberg Foundation, The Meadows Foundation, Houston Endowment Inc.,
The Brown Foundation, Inc. of Houston, and the Magnolia Trust.
Butterfly Print Project Team
Carolyn M. Appleton, Austin, Texas
Dr. Constance Cortez, School of Art Director, The University of Texas Rio
Grande Valley School of Art
Dr. Jeffrey Glassberg, President, North American Butterfly Association,
Morristown, New Jersey and Marianna Trevino-Wright, Executive Director,
National Butterfly Center, Mission, Texas
Mark L. Smith, Mark L. Smith Art Consulting, Owner, Texas Art House
Contemporary Gallery, Johnson City, Texas
The project was conceptualized originally ca. 2008 by Carolyn M. Appleton and Mark L.
Smith (founder and former co-owner of Flatbed Press, Austin). Carolyn and Mark
attended graduate school together some thirty-five years ago at The University of
Texas. Carolyn asked Constance to join the team, as she was also a graduate school
colleague and she is now based in the Lower Rio Grande Valley. She has extensive
experience as well and is a valued addition to the print project team.
We wish to thank those who participated in the project’s early formation, who
generously shared their ideas, among them the late Mike Hicks of HIXO, Austin, Texas;
Katherine Brimberry, Flatbed Press, Austin, Texas; Shannon Wood Bush, Collector,
Refugio, Texas; Deborah Fullerton, Art Museum of South Texas, Corpus Christi, Texas;
Molly Hipp Hubbard, Houston, Texas; Meredith Long, Houston, Texas; and Laurey
Peat, Dallas, Texas.
This project was conceived at the outset of our nation’s temporary economic decline
and hence, it was not launched. Now that the economy has recovered, we would like to
Ongoing Project Tasks
Mark L. Smith and Constance Cortez will decide upon artists to be included.
Among the artists who agreed to participate during the project’s early stages
(unconfirmed for today, however), are Kate Breakey, Vincent Valdez and Julie
Speed. We will circle back, of course.
As the project moves forward, we will identify a traveling exhibition partner to
manage that aspect of the project. We anticipate the exhibition will travel
broadly, with its final stop being the National Butterfly Center in Mission, Texas.
There, the traveling exhibition of fine art prints and didactic materials will
remain, owned by NABA for exhibition as they please.
Selection of an author to write the frontispiece will be underway once a
sponsor(s) is secured and funding for the project is in place. The team will enlist
the advice of sponsors, if they wish.
Charitable donations from sponsors will be managed by a partner nonprofit
organization with a visual arts focus. We have discussed a variety of options for
this service and once selected and if desired, the first showing of the traveling
exhibition will occur at the nonprofit host organization.
We already have the basics of a budget for the Butterfly Print Project. Once a
sponsor(s) has been secured, the team will work to refine the budget further. We
intend to be transparent in our work on the Butterfly Print Project. We will report
in writing periodically to all partners so that the process of the project - including
how the funds are spent - will be as professionally managed and documented as
Carolyn M. Appleton is working to identify underwriters. Inquiries are welcome.
Initial thoughts are that the fewer number of underwriters we have, the more
quickly we can proceed with the project. That may also provide a significant,
high quality “branding” opportunity for our sponsor(s).
We realize it may be best to leave the selection of a fine art printing facility to
each individual artist, rather than to require each artist travel to Austin to work
at one individual printmaking company. Each artist has their own preferences;
some may wish to print in-house. Certainly, we will provide basic parameters to
the artists to ensure a somewhat unified boxed set of prints for sale. Having said
that, if everyone agrees it would be best to do all the printing (and related
filming of the documentary) in one facility, that is certainly be possible.
Our sponsor(s) will be invited to witness the print creation process, and they will
be included in the videotaping sessions (if desired). Their name(s) will be affixed
to the boxed set frontispiece and all collateral materials. We are open to
discussions about other ways to spread the work about the project and to honor
Project Budget Estimate
The Butterfly Print Project is anticipated to require funding at the level of $300,000 to
$400,000 spread over a three-year time span. Included in this budget are the
expertise/time of Carolyn, Constance and Mark, a professional graphic designer, fine
art printing shop fees, artist travel costs and honoraria, filming, development and
printing of collateral materials, and a professional touring company for the exhibition.
Once the project is complete, the sale of the fine art print boxed sets and individual
prints will support the National Butterfly Center’s ongoing operations. Auxiliary sales
of brochures/videos, t-shirts and other items to be produced in tandem with the
touring exhibition will also go to support the National Butterfly Center. At the outset,
we anticipate Mark will handle sales through his gallery in Johnson City, Texas. The
National Butterfly Center will handle other types of sales and general inquiries.
In-kind contributions of educational butterfly and park information will be provided
the North American Butterfly Association. It is our hope the budget may be decreased
to some extent. If so, any funds remaining after project costs are fully covered will go to
the National Butterfly Center, in Mission, Texas.
For More Information
Carolyn M. Appleton |firstname.lastname@example.org
Thank you for your interest in the Butterfly Print Project.
We appreciate your sharing this overview, and your inquiries.
You can email Carolyn at the address above,
or use the secure contact form on Carolyn’s Nonprofit Blog.
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