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Evolving the Digital Experience in 2017

The digital revolution is in full swing as the rate of consumer-facing technological advances accelerates to unprecedented levels. So where do organizations need to focus their digital transformation efforts in order to be successful? And what part does analytics play in this digital revolution?

To learn more about how to deliver a superior digital experience through analytics, watch the on-demand webcast, Evolving the Digital Experience in 2017, hosted by Vanson Bourne and CA Technologies.

https://www.ca.com/us/why-ca/connect-with us/events/detail/evolving-the-digital-experience-in-2017.html

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Evolving the Digital Experience in 2017

  1. 1. Evolving the Digital Experience in 2017
  2. 2. www.vansonbourne.com 2 Demographics 200IT decision makers from the US and UK 1000/£1Bn With either more than 1,000 employees or an annual revenue of $1bn or more Respondents had to have some involvement in, or responsibility for mobile or web applications
  3. 3. www.vansonbourne.com 3 Spending on digital transformation In the last 12 months96% Has increased... 89% 91% …set to continue Over the next 12 months Beyond the next 12 months
  4. 4. www.vansonbourne.com 4 But challenges persist 90% 91%Experienced business challenges Experienced technological challenges Most see a barrier to digital transformation Some business departments are resistant to change Speed to market Increased technological complexity Some departments such as IT are leaving the others behind Initial technology cost The cost of digitalization has been prohibitive Disparate ‘siloed’ data
  5. 5. www.vansonbourne.com 5 Disparate departments and the impact Different departmental adoption rates 5* see ‘siloing’ as a barrier to the IT operations App owners Marketing Research and design Sales Business operations Strategy and leadership HR 42% experience
  6. 6. www.vansonbourne.com 6 Improving the customer digital experience 99% admit that they could improve the digital experience for their customers We would attract new customers We would encourage more potential customers to purchase We would be better able to retain customers Increase the overall revenue of the organizationSeamless digital experience across multiple platforms Easier web and mobile navigation Faster web and mobile load times
  7. 7. www.vansonbourne.com 7 Improving the customer digital experience 50% see a seamless experience as a key area of focus We would attract new customers We would encourage more potential customers to purchase We would be better able to retain customers Increase the overall revenue of the organization
  8. 8. www.vansonbourne.com A seamless journey 8 25% believe they are very good at providing a seamless digital experience across multiple channels 90% could do more to fully understand the customer journey
  9. 9. www.vansonbourne.com The difficulties of insight 9 90%lack insight into digital experience
  10. 10. www.vansonbourne.com 10 More insight – fewer challenges 96%of those using a CA solution do not feel that they lack insight into customer experience Using either CA App Experience Analytics, or CA Application Performance Management Not using CA solution Increased technological complexity Initial technology cost We lack the skills in house Lack of strategic alignment
  11. 11. www.vansonbourne.com Benefits more likely to be enjoyed by CA solution users 11 Speed to market for new apps and products App reliability App innovation Gaining insights across channels with analytics Provide a seamless experience to customers across platforms Using either CA App Experience Analytics, or CA Application Performance Management Not using CA solution “My organization is completely successful at…”
  12. 12. www.vansonbourne.com CA and the search for a seamless service 12 88% …agree that their customers are experiencing a seamless journey across digital channels “My organization’s customers are completely satisfied with the digital experience they have with us” “I completely agree…”
  13. 13. www.vansonbourne.com Evolving the digital experience in 2017 CA Technologies 13 If you’d like to know more, contact us here: Email: enquiries@vansonbourne.com Tel: 01635 550449 or follow us on: For more information on our services, to read case studies or access lots of research content visit our website: www.vansonbourne.com www.twitter.com/vansonbourne www.linkedin.com/company/vanson- bourne www.vansonbourne.com/news/our-blog

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