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Inside the Mind of the Online Consumer

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With 200 million online shoppers in the US spending nearly $600B consumers have clearly embraced e-commerce. That implies a high level of trust in the online infrastructure. The CA Security Council decided to survey US consumers to gauge how security savvy they really are, and how much they trust their e-commerce infrastructure. Learn more: http://bit.ly/1I0wC0S

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Inside the Mind of the Online Consumer

  1. 1. Inside The Mind of an Online Consumer With 200 million online shoppers in the U. S. spending nearly S6008, consumers have clearly embraced e-commerce. The CA Security Council commissioned Survata Consumer Research to survey U. S. consumers to gauge how security savvy they really are, and how much they trust their e»commerce infrastructure. Survata canvased 670 U. S. adults who shopped at least several times each year. - Online Shopping % of shopping budget 38 is spent online. SSL Padlock - refuse to proceed 98% past ‘connection untrustecl' message. % refuse to give credit 97 card without padlock. - Green Bar understand the 4% green bar means safety Trusted - Entities Respondents rated their level of trust for each entity based . 3;}; '}f; i,?2‘! :;f. :?. f:fE53:1, ° Memories of issues when online. B d S ff General - 3 t“ 68% C * h l . l , k 0mP, l|tef : ':. :;: :.: ..: ::? ;:. ;.W Security 49% L Your Financial Most see being a victim E Institution Most have at least one device of cybercrime likely. unprotected by passwords. Your Computer 0, Devi“. % % happily use free Wi—l? i Manufacm, -9, > withoutany precautions. . . Ceftlfifite x One third use one or two 45% Authorities passwords for everything. n— YourOperating System 0/ 44 ° % (3 YourCarrier 42 3 Your Browser 4% O 17% s, :": ::. ... . Recommendations These findings point to five best practices consumers should ’o_~‘ The Store Ofiemg do to keep their information safe: Free WiFi Update your browser to the latest version, which addresses the most current online risks. Look for "https" in the address bar. The ‘'5'’ means it's secure. You should also see a padlock symbol. For an added sign that the site is authentic, look for the green browser bar and the website's name to appear in green. If your browser gives you a message about an untrusted security certificate for a website, don't proceed. Wherever possible, don't allow merchants to keep your payment information on file. Regulated industries and e-commerce should use high validation to provide stronger trust and assurance to customers and to protect against fraud. @®G 96 n @ CA Security COUNCIL

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