1.
Inside The Mind of
an Online Consumer
With 200 million online shoppers in the U. S. spending nearly S6008, consumers have
clearly embraced e-commerce. The CA Security Council commissioned Survata
Consumer Research to survey U. S. consumers to gauge how security savvy they really
are, and how much they trust their e»commerce infrastructure. Survata canvased 670
U. S. adults who shopped at least several times each year.
- Online
Shopping
% of shopping budget
38 is spent online.
SSL Padlock -
refuse to proceed
98% past ‘connection
untrustecl' message.
% refuse to give credit
97 card without padlock.
- Green Bar
understand the
4% green bar
means safety
Trusted -
Entities
Respondents rated their level
of trust for each entity based .
3;}; '}f; i,?2‘! :;f. :?. f:fE53:1, ° Memories of
issues when online. B d S ff
General - 3 t“
68% C * h l . l , k
0mP, l|tef : ':. :;: :.: ..: ::? ;:. ;.W
Security
49% L Your Financial Most see being a victim
E Institution Most have at least one device of cybercrime likely.
unprotected by passwords.
Your Computer
0, Devi“. % % happily use free Wi—l? i
Manufacm, -9, > withoutany precautions.
. . Ceftlfifite x One third use one or two
45% Authorities passwords for everything.
n— YourOperating
System 0/
44 °
% (3 YourCarrier
42
3 Your Browser 4%
O
17% s, :": ::. ... . Recommendations
These findings point to five best practices consumers should
’o_~‘ The Store Ofiemg do to keep their information safe:
Free WiFi
Update your browser to the latest version, which
addresses the most current online risks.
Look for "https" in the address bar. The ‘'5'’ means it's
secure. You should also see a padlock symbol. For an
added sign that the site is authentic, look for the green
browser bar and the website's name to appear in green.
If your browser gives you a message about an untrusted
security certificate for a website, don't proceed.
Wherever possible, don't allow merchants to keep your
payment information on file.
Regulated industries and e-commerce should use high
validation to provide stronger trust and assurance to
customers and to protect against fraud.
@®G 96
n
@ CA Security
COUNCIL