Glenx corporation

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Glenx corporation

  1. 2. Charizza J. Obispo (President) Alex Y. Oblefias (Vice-President) Bryan L. Bañgayan (VP Operations) Marinella M. Dayao (VP Finance) Greg R. Ballao (VP Marketing)
  2. 3. VISION <ul><li>GLENX Corporation envisions a company that provides a World class products and enlighten the life of people, employee and environment. We build a better community that helps the government to be more productive and shall be a premiere company in the Philippines. </li></ul>
  3. 4. MISSION <ul><li>To achieve the vision of GLENX Corporation thru hard work. </li></ul><ul><li>To satisfy our customer with the high quality products and with the low cost. </li></ul><ul><li>To give our commitment to all people and employee. </li></ul><ul><li>To help the environment. </li></ul><ul><li>To generate a profit. </li></ul>
  4. 5. Marketing Competitors <ul><li>Unilever </li></ul><ul><li>Procter & Gamble </li></ul><ul><li>Colgate-Palmolive </li></ul>
  5. 6. Unilever <ul><li>Products </li></ul><ul><ul><ul><li>Clear (Anti-Dandruff Shampoo) </li></ul></ul></ul><ul><li>Benefits </li></ul><ul><ul><ul><li>Anti-Dandruff Shampoo, Complete soft hair, Nourishes scalp and gives silky soft hair. </li></ul></ul></ul><ul><li>Features </li></ul><ul><ul><ul><li>Clears formula works on the outside like a dandruff-buster leaving scalp and hair dandruff free. </li></ul></ul></ul><ul><ul><ul><li>Clear tech soft plus vitamin booster nourishes the scalp. Clear gives your strong healthy scalp and hair. </li></ul></ul></ul><ul><ul><ul><li>Works on the outside and the inside. </li></ul></ul></ul>
  6. 7. <ul><li>Packaging </li></ul>
  7. 8. <ul><li>Pricing </li></ul><ul><ul><li>SUPERMARKET </li></ul></ul><ul><ul><li>Per dozen/sachet P47.25 </li></ul></ul><ul><ul><li>SARI-SARI STORE </li></ul></ul><ul><ul><li>Per piece/sachet P5.00 </li></ul></ul>
  8. 9. <ul><li>Place </li></ul><ul><ul><ul><li>Manufactured by: Unilever Philippines, Inc., 1351 U.N. Avenue,. Manila. </li></ul></ul></ul>Manufacturer Retailer Wholesaler Consumer DISTRIBUTION
  9. 10. <ul><li>Promotion </li></ul><ul><ul><ul><li>Periodicals </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Newspapers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Magazines </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Trade Journals </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Broadcast Media </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Radio </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Television </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Direct Advertise </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Direct Mail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Letters </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pamphlets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Folders </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Handouts </li></ul></ul></ul></ul></ul>
  10. 11. Procter & Gamble <ul><li>Products </li></ul><ul><ul><ul><li>Pantene Pro-V </li></ul></ul></ul><ul><li>Benefits </li></ul><ul><ul><ul><li>Anti-Dandruff Shampoo and it has pro vitamins. </li></ul></ul></ul><ul><li>Features </li></ul><ul><ul><ul><li>With regular use, it helps prevent the recurrence of dandruffs and helps strengthen hair against damage. It is a shampoo with ZPT and Pro-V complex, which deeply penetrates and nourishes, leaving your hair strong and healthy looking. </li></ul></ul></ul>
  11. 12. <ul><li>Packaging </li></ul>
  12. 13. <ul><li>Pricing </li></ul><ul><ul><li>SUPERMARKET </li></ul></ul><ul><ul><li>Per dozen/sachet P47.30 </li></ul></ul><ul><ul><li>SARI-SARI STORE </li></ul></ul><ul><ul><li>Per piece/sachet P5.00 </li></ul></ul>
  13. 14. <ul><li>Place </li></ul><ul><ul><ul><li>Imported by Procter & Gamble Distributing (Phils.),. Inc. 6750 Ayala Avenue, Makati City. </li></ul></ul></ul>Manufacturer Consumer Retailer Wholesaler Distributor DISTRIBUTION
  14. 15. <ul><li>Promotion </li></ul><ul><ul><ul><li>Periodicals </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Newspapers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Magazines </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Trade Journals </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Broadcast Media </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Radio </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Television </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Direct Advertise </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Direct Mail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Letters </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pamphlets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Folders </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Handouts </li></ul></ul></ul></ul></ul>
  15. 16. Colgate-Palmolive <ul><li>Products </li></ul><ul><ul><ul><li>Palmolive Naturals </li></ul></ul></ul><ul><li>Benefits </li></ul><ul><ul><ul><li>Shampoo and Conditioner, healthy and smooth aloe vera and fruit vitamins. </li></ul></ul></ul><ul><li>Features </li></ul><ul><ul><ul><li>Treat and nourish hair with palmolive natural healthy and smooth shampoo enrich with 100% natural aloe vera and fruit vitamins extract. Its creamy formula works its way down each hair strands to give natural manageability so that your hair looks healthy and falls beautifully into place, so you shine with life. </li></ul></ul></ul>
  16. 17. <ul><li>Packaging </li></ul>
  17. 18. <ul><li>Pricing </li></ul><ul><ul><li>SUPERMARKET </li></ul></ul><ul><ul><li>Per dozen/sachet P46.80 </li></ul></ul><ul><ul><li>SARI-SARI STORE </li></ul></ul><ul><ul><li>Per piece/sachet P5.00 </li></ul></ul>
  18. 19. <ul><li>Place </li></ul><ul><ul><ul><li>COLGATE-PALMOLIVE Philippines, Inc. Two World and Three World Square, No. 22 Upper Mckinley Road, Fort Bonifacio, Taguig City, Philippines </li></ul></ul></ul>Manufacturer Consumer Retailer Wholesaler Distributor DISTRIBUTION
  19. 20. <ul><li>Promotion </li></ul><ul><ul><ul><li>Periodicals </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Newspapers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Magazines </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Trade Journals </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Broadcast Media </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Radio </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Television </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Direct Advertise </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Direct Mail </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Letters </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pamphlets </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Folders </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Handouts </li></ul></ul></ul></ul></ul>

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