SAMPLE EXECUTIVE BRANDING ASSESSMENTAll rights reserved. Cannot be reproduced or distributed without consent from J.T. ODonnell. E-mail: firstname.lastname@example.org | Twitter: @jtodonnell | LinkedIn: /in/jtodonnell
Whats an Executive Branding Assessment?• Analysis of your current brand equity.• Explanation of core brand components.• Identification of specific areas for improvement.• Suggestions for maximizing your brands effectiveness.COST: $500
10-Point ChecklistA list of all the key elements anExecutive Branding Strategy musthave to ensure it is: • Reaching the right audience. • Making the right impression.
1. ResumeOptimized with keywords relevantto your Executive BrandingStrategy.The resume should createimmediate visual impact that drawsthe eye to the key skill sets youwish to leverage in your nextopportunity.
2. LinkedIn ProfileUsed by all executive recruiters tovalidate executive status, yourLinkedIn profile must be keywordoptimized to ensure you show up inthe searches of head-hunters.Additionally, formatting and wordchoice should reflect a laser-beamfocus on the core elements of yourExecutive Branding Strategy.
3. Top-Fold CoverageUsed as the first impressionbenchmark when assessing anexecutive’s professional impact,your top-fold is the initial fivethings that come up in relation toan Internet search on your name.Creating an Executive BrandingStrategy with a label will enableyou to guide recruiters in theproper search for your brand.EXAMPLE: William Jones DigitalMarketing Innovation
4. Video PresenceVideo interviews prove to recruitersyou can present and converse in anexecutive manner that is accessibleand in alignment with their coreculture.It also proves you are comfortable oncamera… a must-do for the C-suitethese days!
5. Content AuthoringThe ability to reference yourmethodologies as they relate to yourindustry and best practices as aleader must be accessible for onlineviewing.Opinion pieces and blog articlesenable recruiters to assess yourability to integrate with theircompany’s culture and approach tomanagement.
6. 3rd-Party CredibilityBeing quoted by respectedsources, recommended bypeers, and referenced in onlinematerials proves you areconsidered a thought-leaderand respected contributor inyour industry and field ofexpertise.
7. Tech-Savvy ValidationUsing cutting-edge social toolsto share ideas and informationproves you are staying on topof technology communicationtrends and integrating them intoyour own personal andprofessional interactions.
8. Authority PositioningCreating a core set of phrases andlabels to define you and your work asan executive makes it easier tomatch you to potential opportunitieswhen these words are synergisticwith those a company is seeking inan executive-level talent search.
9. Call-to-Action InvitationsIncluding invitations to engage indiscussion and seek your counseland perspective creates dialog thatcan lead to hidden executive-levelopportunities.
10. Target Opportunity ConnectivityActively participating in onlinegroups and discussions withinyour chosen industry and areaof expertise helps to gainonline visibility and drive morerequests for connection.
Brand ScorecardYoull be evaluated on all 10points and given specific areasfor improvement for each one.
Outline Next StepsA detailed section that provides an explanation on the three key steps you should take next to improve your Executive Brand.
BONUS: Keyword BlueprintOur recommendations for a label andkeyword strategy you can use tocreate a stronger Executive BrandingStrategy.
10-Step Executive Branding ProcessExplanation of our process andpackages for executives looking forassistance building an effectiveExecutive Brand Strategy.
Thank you!Don’t hesitate to ask questions. E-mail email@example.com Phone 877-588-5455 All rights reserved. Cannot be reproduced or distributed without consent from J.T. ODonnell. E-mail: firstname.lastname@example.org | Twitter: @jtodonnell | LinkedIn: /in/jtodonnell