KeywordOptimizeYourResume

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How to keyword optimize your resume and social media p

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  • Thanks for sharing careerealism! Resume keywords are way more important than resume formats. Because recruiters conduct keyword searches during the initial sourcing process in Applicant Tracking Systems. You're not found if your resume doesn't contain the exact keywords. But it's a pain to find those keywords from the job descriptions. I found the site Jobscan http://ow.ly/RmPcR that identify keywords for your. All you do is paste in your resume plus the job description, then Jobscan analyzes your job description for you automatically and identify the most important keywords for you. It literally takes seconds and it so worth the copy and paste. Saved me so much time AND I got more interviews using Jobscan! I recommend it as well.
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  • The site http://www.jobscan.co is also a great place to identify keywords for your resume. All you do is paste in your resume plus the job description, then Jobscan analyzes your job description for you automatically and identify the most important keywords for you! it literally takes seconds and it so worth the copy and paste. Saved me so much time AND I got more interviews using Jobscan! I recommend as well!
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KeywordOptimizeYourResume

  1. 1. Keywords CAREEREALISM TV Presentation October 27, 2011Robin Schlinger, CARW, CFRW, CPRW, CECC, JCTC ©Robin’s Resumes®, 2011 Atlanta, GA robinschlinger@robinresumes.com @robinresumes 404-875- 404-875-2688
  2. 2. What We Will Cover Why you need keywords How to find keywords to use How to include keywords in your resume Keywords for LinkedIn and Social Media Search for jobs with keywords Keywords for Job Applications© Robin’s Resumes®, 2011, www.robinresumes.com Page 2
  3. 3. Why You Need Keywords? Help you focus on the important skills and abilities to emphasize in your job search and resume Helps you find the job you want Used by employers to find you If you do not have the right keywords you will be ELIMINATED from consideration for the job – or not FOUND online© Robin’s Resumes®, 2011, www.robinresumes.com Page 3
  4. 4. How to find Keywords to Use First determine the JOB / CAREER PATH YOU WANT Without a goal you cannot determine the keywords you will need Note: If you cannot address the keywords found in the next few slides with your experience, education and/or training you will need to find a new JOB / CAREER PATH goal or plan to get there© Robin’s Resumes®, 2011, www.robinresumes.com Page 4
  5. 5. How to find Keywords to Use Use your goal to find the keywords: Use a job board such as Indeed.com, Careerbuilder.com or Monster.com to find job announcements you want to apply for If you do not know which job to apply for, use www.onetonline.org to search for your job goal and use that site to determine keywords© Robin’s Resumes®, 2011, www.robinresumes.com Page 5
  6. 6. Example Job Announcement – Process Engineer – Page 1KEY TASKS AND RESPONSIBILITIES- Plan, organize, and supervise process related laboratory and plant trials and experiments.- Evaluate process equipment and process flows for plant expansions, operations efficiencyimprovements, cost savings, new product developments, and Best Manufacturing Practices.- Develop process packages and mass/energy balance.- Develop project concepts.- Develop and effectively communicate process technologies from concept to production and ensuresuccessful commissioning.- Perform and communicate process assessments and audits.- Participate as a Team Member in related Safety, Environment, Quality, Production, Maintenance, andEngineering Projects as a Process Engineering resource.- Manage and prioritize various projects to meet or exceed budget and timeline expectations.- Assist company Technical, Quality, and R&D departments as a resource for both internal and externalcustomer assistance as required.- Best Practice development and execution at numerous sites within North America.- Perform other duties as assigned by Management.© Robin’s Resumes®, 2011, www.robinresumes.com Page 6
  7. 7. Example Job Announcement – Process Engineer – Page 2 Requirements BS, Chemical, Mechanical, or Materials Engineering Minimum 8 years Process Engineering experience specifically with dry grinding and milling. Project Management Experience Minimum 5 years process engineering experience in Carbonate and/or Clay field, wet or dry process. Technical Project Management and Plant Operations Experience are required. - Proficiency in Engineering, Chemistry, and Math - Process knowledge in mineral processing, mineral process chemistries, dry process grinding and milling, process control, plant automation and quality techniques. - Experience with ISO quality standards preferred. - Proficiency in Project Management, experimental design, process statistics, and problem solving techniques. Experience in Lean Manufacturing, 6 Sigma, Value Stream Mapping and other manufacturing analysis techniques. - Communication skills including technical writing and presentation. - Interpersonal skills that enable a good rapport with management, scientists, engineers, technicians, and plant personnel. - Skilled in financial assessment and budget management. The primary function involves the active process engineering of multiple industrial minerals types at numerous sites within North America for the largest global industrial minerals producers. The primary job purpose is to develop, engineer, and analyze process systems and technology for improving efficiencies on existing systems or new processes. In this role, the Process Engineer is expected to 1) quantify and communicate process technology to Management, Production, Maintenance, Administrative, and Plant Personnel, 2) troubleshoot production issues, 3) lead and perform plant trials, 4) directly participate in the commissioning of process technologies, and 5) participate as required on internal or customer process improvement teams.© Robin’s Resumes®, 2011, www.robinresumes.com Page 7
  8. 8. Example O*NET – Executive Secretary - 1 Tasks • Prepare invoices, reports, memos, letters, financial statements and other documents, using word processing, spreadsheet, database, or presentation software. • Answer phone calls and direct calls to appropriate parties or take messages. • Conduct research, compile data, and prepare papers for consideration and presentation by executives, committees and boards of directors. • Attend meetings to record minutes. • Greet visitors and determine whether they should be given access to specific individuals. • Read and analyze incoming memos, submissions, and reports to determine their significance and plan their distribution. • Perform general office duties, such as ordering supplies, maintaining records management database systems, and performing basic bookkeeping work. • File and retrieve corporate documents, records, and reports. • Open, sort, and distribute incoming correspondence, including faxes and email. • Make travel arrangements for executives.© Robin’s Resumes®, 2011, www.robinresumes.com Page 8
  9. 9. Example O*NET – Executive Secretary - 2 Tools & Technology Tools used in this occupation: Calculators or accessories — Calculators Facsimile machines — Fax machines Personal digital assistant PDAs or organizers — Handheld computers; Personal digital assistants PDA Photocopiers — Photocopying equipment Scanners — Data input scanners Technology used in this occupation: Accounting software — Intuit QuickBooks software; Sage Peachtree Premium Accounting for Manufacturing; Sage Peachtree software Analytical or scientific software — KAPES software; Micro Estimating FabPlan; MTI Systems Costimator JS Data base user interface and query software — Database software; Microsoft Access; RefWorks Enterprise resource planning ERP software — Exact Software Macola ES; MicroStrategy Report Services; PRONTO Xi; SAP software Word processing software — Corel WordPerfect software; Microsoft Word; Transcription software© Robin’s Resumes®, 2011, www.robinresumes.com Page 9
  10. 10. How to Include Keywords in Your Resume - 1 Create a question for each keyword in the job announcement or O*Net listing: 1. Take every duty and requirement in the job announcement or tasks and knowledge in the O*NET job description and turn it into a question. Add a phrase such as: • “What is your experience in ” or • “How have you demonstrated your ability in ” or • “How have you used your skills or knowledge in] ” to the front of each duty or responsibility to create questions. 2. Add a question mark to the end of each sentence.© Robin’s Resumes®, 2011, www.robinresumes.com Page 10
  11. 11. How to Include Keywords in Your Resume - 2 Create a questionnaire with a question for each keyword in the job announcement or O*Net listing: For the 1st statement in the Chemical Engineering job: Plan, organize, and supervise process related laboratory and plant trials and experiments. The question would be: What is your experience in planning, organizing and supervising process-related laboratory and plant trials and experiments?© Robin’s Resumes®, 2011, www.robinresumes.com Page 11
  12. 12. How to Include Keywords in Your Resume - 3 Answer the question using the following: • Name of Accomplishment: • Background (Context) of Accomplishment (The background for the situation): • Your challenge: • Action [What you did (steps)]: • Results of what you did (include quantification such as dollars saved, increases in efficiency): • Reason the Accomplishment was important: • Your role: • Budget: • Number of people supervised and their roles: • Number of users: • Who you interacted with: • Technologies used: • Awards (if any): • Which job?© Robin’s Resumes®, 2011, www.robinresumes.com Page 12
  13. 13. How to Include Keywords in Your Resume - 4 As a Chemical Engineer I used to plan, organize, and supervise process plan, related laboratory and plant trials and experiments. • Name of Accomplishment: Reduce Volatile Organic Carbon (VOC) emissions • Background (Context) of Accomplishment (The background for the situation): EPA required VOC emission reduction to approve plant expansion. • Your challenge: How to meet EPA requirement and keep the product quality the same • Action [What you did (steps)]: Identified sources of VOC emissions, researched alternative technologies, developed project plant to test technologies in the lab, obtained approval and ordered equipment, ran lab and consumer tests, tested product in plant, revised procedures to achieve plant quality. • Results of what you did (include quantification such as dollars saved, increases in efficiency): Saved more than $10 million in capital equipment costs and $1.3 million/year material costs. • Reason the Accomplishment was important: Could not implement plant expansion without technology change • Your role: Project leader • Budget: $10,000 • Number of people supervised and their roles: 1 lab technician • Number of users: N/A • Who you interacted with: Plant, R&D and Laboratory personnel • Technologies used: GC, consumer panels, constant temperature baths, stirrers, plant process control systems • Awards (if any): Won company project innovation award • Which job? Brown and Williamson© Robin’s Resumes®, 2011, www.robinresumes.com Page 13
  14. 14. How to Include Keywords in Your Resume - 5 As a Chemical Engineer I used to plan, organize, and plan, supervise process related laboratory and plant trials and experiments.Based on my answer above, I could include the followingaccomplishment for my Brown & Williamson position:Secured EPA approval of plant expansion, saved $1.3million/year expenses and more than $10 million incapital costs by conceiving, planning, organizing andsupervising process-related laboratory and plant trials and process-experiments to implement award-winning technology which award-reduced Volatile Organic Compound (VOC) emissions.© Robin’s Resumes®, 2011, www.robinresumes.com Page 14
  15. 15. How to Include Keywords in Your Resume - 6 Recommend to use the following format for accomplishment statements in the resume: <Accomplished what> by <describe what you did> what> through using <technologies list>. Use keywords from the announcement in this statement for describing what you did and the technologies list.© Robin’s Resumes®, 2011, www.robinresumes.com Page 15
  16. 16. How to Include Keywords in Your Resume - 7 You also can have skills in the header (describe your main skills related to keywords). Good for getting attention. Do NOT use tables in your summary – they will not be picked up by Automatic Tracking Systems. For example, I could use the following on the bottom of my summary with accomplishments in the resume to prove my expertise: Laboratory Experiments • Plant Trials • Process Equipment and Process Flows Operation Efficiency Improvements • Cost Savings • New Product Development Best Manufacturing Practices • Mass / Energy Balance • Quality Management Research and Development • Team Membership / Team Leadership Lean Manufacturing • 6 Sigma • Value Stream Mapping • Technical Writing and Presentations Project Management • Plant Operations • Clay Field • Wet and Dry Processing Chemistry • Engineering • Math • ISO 9000 Standards and Audits • Experimental Design Milling • Plant Automation • Financial Assessment and Budgeting • Troubleshooting© Robin’s Resumes®, 2011, www.robinresumes.com Page 16
  17. 17. Keywords for LinkedIn and other Social Media - 1 Keywords are also needed for LinkedIn. Recruiters passively search LinkedIn for candidates. Include keywords you identified in job announcements, other LinkedIn profiles for folks similar to you and/or in O*NET in your summary, skills, and job description. Use all the available character counts in the summary, skills and job descriptions to put in as much information as possible. Make sure your LinkedIn profile matches what you put into your resume. Get endorsements.© Robin’s Resumes®, 2011, www.robinresumes.com Page 17
  18. 18. Keywords for LinkedIn and other Social Media - 2 Keywords are also needed for other Social Media. Recruiters passively use Google / Bing / Twitter / Facebook searches for candidates. Have a blog, publish articles and use the keywords you identified in the articles and in the tag headers. Have a Facebook profile similar to your LinkedIn profile. Use BranchOut and other programs with the keywords to network for jobs on Facebook. Use Twitter on subjects using the keywords. Set up other social media to be found on the Internet using the keywords (more than 2 hour presentation).© Robin’s Resumes®, 2011, www.robinresumes.com Page 18
  19. 19. Search for Jobs using Keywords Now that you know the keywords you have experience in – search for the jobs using those keywords on job boards. Search LinkedIn and the Internet for folks with those keywords in their profiles / resumes to network with them. If a job has keywords you do NOT have experience in, do not apply for the job. For Example: Even though my experience was close, I would not have applied for the job above, since I did not have dry milling experience.© Robin’s Resumes®, 2011, www.robinresumes.com Page 19
  20. 20. Keywords for ONLINE Job Applications Most resumes (even if you network) are entered into Applicant Tracking Systems (ATS). These systems “read” your resume and automatically fill out fields. The systems do not like highly formatted resumes – prefer text resumes that are flat. To best ensure a company will select your resume, you must format the resume correctly (no tables and cleanly formatted sections) to be read. They look for specific information, including keywords. The keywords may not be exactly what a human picks out for the resumes. You must have the keywords to have the best chance of selection.© Robin’s Resumes®, 2011, www.robinresumes.com Page 20
  21. 21. Keyword Offer Robin’s Resumes® is a beta tester for a new technology which will evaluate a resume versus a job announcement to indicate, based on keyword analysis:✔ Detailed analysis against other candidates✔ Strengths and weaknesses to each jobThe Offer: Robin’s Resumes will offer one free analysisreport to you if you submit a job announcement you want toapply to AND your resume to robin@robinresumes.com.- Use the subject: CAREEREALISM Offer- Allow 1 week for replies© Robin’s Resumes®, 2011, www.robinresumes.com Page 21

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