Building Power for Your Organization

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Presented by Barbara Popovic at the 2012 Alliance for Community Media national conference in Chicago, IL.

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Building Power for Your Organization

  1. 1. BUILDING POWER FOR YOUR ORGANIZATION cantv.org/power James Thindwa and Barbara Popovic Chicago Access Network Television (CAN TV)
  2. 2. WHY ORGANIZE?YOUR ORG>>>>>>THE PEOPLEINSTITUTION>>>>>COMMUNITYADVOCACY>>>>>>>ORGANIZINGORG STANDS UP/THE PEOPLE>>>PEOPLE STAND UP/THE ORG
  3. 3. SET GOALSORGANIZE TO BUILD POWERCAPITALIZE ON ORGNIZATION’SSTRENGTHSADDRESS ORGANIZATION’SVULNERABILITIES
  4. 4. VALUE OF ORGANIZINGTRIANGULATE TO CREATELEVERAGETAP POWER AT THE BASE ANDBUILD FROM THEREONGOING, NOT EPISODIC ORREACTIVETRANSFORMATIONAL, NOTTRANSACTIONAL
  5. 5. MOVING TOWARD ACTIONMAPPINGMESSAGINGMEETINGMOBILIZING
  6. 6. MAPPING THE POWER DYNAMIC: ALLIES USERS COMMUNITY GROUPS POLITICAL ALLIES COMMUNITIES OF INTEREST MEDIA
  7. 7. MAPPING THE POWER DYNAMIC: OPPONENTS “ALLIES” NATURAL - COMPANY INTERESTS COMPETITORS HARD CORE - (POWERFUL OR NOT?) MEDIA
  8. 8. MESSAGING• TARGETS/TIMELINES• RESONANCE• RESEARCH (COMMUNITY NEEDS ASSESSMENT)• MESSENGER/MESSAGES
  9. 9. Financial Value of Local & Commercial Programming - Compared The average amount subscribers responded should be applied from their monthly cable bill to create local community programming or to pay for each of 5 commercial channels. $4.22 450% 400% 350% 300% 250% $1.90 $1.60 $1.54 200% $1.48 150% $1.08 100% 50% 0% Local ESPN Fox News Comcast Sci-Fi Channel MTV programming SportsNet
  10. 10. ENGAGING ALLIES: Community Leaders• IDENTIFY• TRAIN• PICK MESSENGERS• DETERMINE TARGETS
  11. 11. ENGAGING ALLIES: Collaborations• TACTICS• TOOLS• TIMING
  12. 12. MOVING TOWARD ACTION: Get Your House in Order• GOOD FISCAL MANAGEMENT• ALIGN INTERNAL RESOURCES• ESTABLISH CLEAR PRIORITIES• INCREASE COMMUNICATIONS• EDUCATE - BE ADAPTABLE
  13. 13. MOBILIZING• GROUND WAR• AIR WAR
  14. 14. 4 R’S• RECOUP• REVIEW• REALIGN• REGROUP
  15. 15. BUILDING POWER FOR YOUR ORGANIZATION cantv.org/power James Thindwa and Barbara Popovic Chicago Access Network Television (CAN TV)

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