The Web
and the
Real World
The Group of Seven and
Social Networking
Opportunities

For Presentation to:

Technology and th...
McMichael Canadian Art Collection: Location

                                 • Located in Kleinburg,
                    ...
McMichael Canadian Art Collection: Location

                                 • Located in Kleinburg,
                    ...
McMichael Canadian Art Collection: Artists

                                  • Group of Seven


                         ...
McMichael Canadian Art Collection: Artists

                                  • Group of Seven


                         ...
McMichael Canadian Art Collection: Group of Seven




                                                    4
McMichael Canadian Art Collection: Group of Seven




                                                    4
5
=   Canadian




               5
=   Canadian




               5
6
=   Respect for Process




                          6
=   Respect for Process




                          6
=   Respect for Process




                          6
=   Respect for Process




                          6
The Question...

 “The question posed by the Group of Seven ... was whether Canada would
 recognize it’s own character and...
8
Then




       8
Then




Now



       8
Then




Now



       8
Then




Now



       8
Then




Now



       8
9
Then




       9
Then




       9
Then




Now




       9
Then




Now




       9
Ecosystem




            10
McMichael Canadian Art Collection

                                • Grow attendance and
                                 ...
McMichael Canadian Art Collection

                                • Grow attendance and
                                 ...
The Real World
                 • The works of the Group of Seven
                   are a representation of what is here
...
The Internet

               • The target market of
                 ‘wilderness visitors’
                 participate in...
The Internet

               • The target market of
                 ‘wilderness visitors’
                 participate in...
The Internet

               • The target market of
                 ‘wilderness visitors’
                 participate in...
Video Content   User Generated Video Content


                                               14
Photo Content   User Generated Photo Content


                                               15
Information Content   User Generated Encyclopedia


                                                    16
Location Content   User Generated Location Data


                                                  17
Destination Content   User Generated Geocache Data


                                                     18
Relationship Content   User Generated Social Graph


                                                     19
Experience Content   User Generated Blog Entries


                                                   20
Web 2.0 Activities Have a Very Specific Structure




Closed Course. Professional Drivers. Do Not Try This At Home.

      ...
Web 2.0 Relationship to Brand and Customer Experience




                                              Source: Radian6.co...
Example of Group of Seven Effort on Web 2.0

                                • Native of Ontario


                       ...
Example of Group of Seven Effort on Web 2.0

                                • Native of Ontario


                       ...
Example of Group of Seven Effort on Web 2.0

                                • Native of Ontario


                       ...
Example of Group of Seven Effort on Web 2.0

                                • Native of Ontario


                       ...
Example of Group of Seven Effort in Real World




                                                 24
!
!quot;#$%&'(!)*++*,-.$!-.!/0#!)**/12-./3!*4!/0#!52*61!*4!7#8#.
                                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
Source:   http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf

                                         ...
You are here


               Your target market
                     is here




                                    37
Build a Virtuous Circle




                          38
Build a Virtuous Circle




                          38
Build a Virtuous Circle
             Action:
   Extend Collection on Internet


                                   Feedbac...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                    Feed...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
Build a Virtuous Circle
              Action:
    Extend Collection on Internet


                                        ...
McMichael Canadian Art Collection

                                • Grow attendance and
                                 ...
Jeep
• Print/Online Bundle
  WINNER: Jeep 4X4 Cache In Adventure
  Rodale Inc.
  Budget: Over $1.5 million

• The session ...
Starting and Reinforcing the Cycle
             Action:
   Extend Collection on Internet


                               ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Starting and Reinforcing the Cycle

    Extend on Internet
             Action:
   Extend Collection
 and Groom
          ...
Practical Comments on Where We Are Now




                                         43
Practical Comments on Where We Are Now

 • Language




                                         43
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
Practical Comments on Where We Are Now

 • Language
    • Internet Consultants do not know how to speak English
      API,...
For more information:

	   	   	   	   malcolm stanley
	   	   	   	   strategic thinking and execution
	   	   	   	   am...
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The Web & The Real World: The Group of Seven and Social Networking Opportunities

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This session’s discussion will focus on an online project that is being developed and produced by the McMichael Canadian Art Collection to implement a social networking website based upon the works of the Group of Seven. The presentation describes the connection between the Group of Seven and Canadian enthusiasts of outdoor culture and technology. It will demonstrate how, by implementing a social-networking based website which encourages the contribution of user-generated content, a relationship may be formed between an outside community and the McMichael resulting in increased user attendance and engagement.

Published in: Technology, Education
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The Web & The Real World: The Group of Seven and Social Networking Opportunities

  1. 1. The Web and the Real World The Group of Seven and Social Networking Opportunities For Presentation to: Technology and the Arts Conference May 9, 2008 Waterloo, Ontario 1
  2. 2. McMichael Canadian Art Collection: Location • Located in Kleinburg, Ontario • Grounds are surrounded by protected forest • Environmentally Conscious Photos from Flickr: http://www.flickr.com/photos/ pixelchick_pix/254498987/in/set-72157594302677982/ 2
  3. 3. McMichael Canadian Art Collection: Location • Located in Kleinburg, Ontario • Grounds are surrounded by protected forest • Environmentally Conscious Photos from Flickr: http://www.flickr.com/photos/ pixelchick_pix/254498987/in/set-72157594302677982/ 2
  4. 4. McMichael Canadian Art Collection: Artists • Group of Seven • First Nations Art • Inuit Art • Modern Art • Started from the private collection of Robert and Signe McMichael 3
  5. 5. McMichael Canadian Art Collection: Artists • Group of Seven • First Nations Art • Inuit Art • Modern Art • Started from the private collection of Robert and Signe McMichael 3
  6. 6. McMichael Canadian Art Collection: Group of Seven 4
  7. 7. McMichael Canadian Art Collection: Group of Seven 4
  8. 8. 5
  9. 9. = Canadian 5
  10. 10. = Canadian 5
  11. 11. 6
  12. 12. = Respect for Process 6
  13. 13. = Respect for Process 6
  14. 14. = Respect for Process 6
  15. 15. = Respect for Process 6
  16. 16. The Question... “The question posed by the Group of Seven ... was whether Canada would recognize it’s own character and identity and develop a form of artistic expression suitable to the country and it’s people. An allied argument, which put them directly in touch with a large segment of the population, was that the amateur artist was important because, rather than learning and following academic rules, he or she was moved rather by passion and creative instinct, inspired by love of country, nature, and spirit.” David P. Silcox 7
  17. 17. 8
  18. 18. Then 8
  19. 19. Then Now 8
  20. 20. Then Now 8
  21. 21. Then Now 8
  22. 22. Then Now 8
  23. 23. 9
  24. 24. Then 9
  25. 25. Then 9
  26. 26. Then Now 9
  27. 27. Then Now 9
  28. 28. Ecosystem 10
  29. 29. McMichael Canadian Art Collection • Grow attendance and revenue • Decrease average time between visits • Move to a younger average age of visitor 11
  30. 30. McMichael Canadian Art Collection • Grow attendance and revenue • Decrease average time between visits • Move to a younger average age of visitor 11
  31. 31. The Real World • The works of the Group of Seven are a representation of what is here • The places they were made are identifiable, and reachable, by ordinary people, from around the world • They visit places like these in great numbers • These ‘wilderness visitors’ are more likely to understand and appreciate the works in the Gallery • This is an identifiable and quantifiable target market 12
  32. 32. The Internet • The target market of ‘wilderness visitors’ participate in Internet communities • Documenting and sharing their experiences is important to these participants • Web properties which encourage this behaviour are referred to as ‘Web 2.0’ sites • Leveraging these sites and the behaviour they solicit is a new opportunity which must be understood and addressed 13
  33. 33. The Internet • The target market of ‘wilderness visitors’ participate in Internet communities • Documenting and sharing their experiences is important to these participants • Web properties which encourage this behaviour are referred to as ‘Web 2.0’ sites • Leveraging these sites and the behaviour they solicit is a new opportunity which must be understood and addressed 13
  34. 34. The Internet • The target market of ‘wilderness visitors’ participate in Internet communities • Documenting and sharing their experiences is important to these participants • Web properties which encourage this behaviour are referred to as ‘Web 2.0’ sites • Leveraging these sites and the behaviour they solicit is a new opportunity which must be understood and addressed 13
  35. 35. Video Content User Generated Video Content 14
  36. 36. Photo Content User Generated Photo Content 15
  37. 37. Information Content User Generated Encyclopedia 16
  38. 38. Location Content User Generated Location Data 17
  39. 39. Destination Content User Generated Geocache Data 18
  40. 40. Relationship Content User Generated Social Graph 19
  41. 41. Experience Content User Generated Blog Entries 20
  42. 42. Web 2.0 Activities Have a Very Specific Structure Closed Course. Professional Drivers. Do Not Try This At Home. 21
  43. 43. Web 2.0 Relationship to Brand and Customer Experience Source: Radian6.com 22
  44. 44. Example of Group of Seven Effort on Web 2.0 • Native of Ontario • Now lives in Southeast Asia • Visited McMichael as a child • Met A.Y. Jackson • Memories lasted a lifetime 23
  45. 45. Example of Group of Seven Effort on Web 2.0 • Native of Ontario • Now lives in Southeast Asia • Visited McMichael as a child • Met A.Y. Jackson • Memories lasted a lifetime 23
  46. 46. Example of Group of Seven Effort on Web 2.0 • Native of Ontario • Now lives in Southeast Asia • Visited McMichael as a child • Met A.Y. Jackson • Memories lasted a lifetime 23
  47. 47. Example of Group of Seven Effort on Web 2.0 • Native of Ontario • Now lives in Southeast Asia • Visited McMichael as a child • Met A.Y. Jackson • Memories lasted a lifetime 23
  48. 48. Example of Group of Seven Effort in Real World 24
  49. 49. ! !quot;#$%&'(!)*++*,-.$!-.!/0#!)**/12-./3!*4!/0#!52*61!*4!7#8#. ! ! ! ! ! ! quot;#$ %&'! (! )*+$! ,-$! ./0+1! /2! ,-$! 30/#4! /2! ! quot;$5$&!%&'!.$!)*+$!6%&/$*&7!*&!8*))%0&$9!:%0+;! ! quot;*&6$! <%6+1/&=! >*1?$0=! @%11/&=! @%0?*6-%$)! ! %&'!A%00*1!4%*&,$'!*&!,-$!4%0+=!.$!-%5$!14$&,! ! ! /#0! -/)*'%91! )//+*&7! 2/0! ,-$*0! 4%*&,*&7! 1*,$1;! ! quot;*&6$!(!'/!%!)/,!/2!/0*$&,$$0*&7=!(!6%&!5*1#%)*B$! ! ,-$! )%9/#,! /2! ,-$! 70/#&'! 20/?! )//+*&7! %,! ,-$! ! 8*))%0&$9! :%0+! ,/4/70%4-*6%)! ?%4;! quot;/! C$2/0$! ! 7/*&7! /&! %! ,0*4! (! -%5$! %! &#?C$0! /2! 4/11*C)$! ! 1*,$1! *&! ?*&'! 2/0! 1$5$0%)! 4*6,#0$1;! quot;/?$! ,#0&! ! /#,!,/!C$!6/00$6,=!/,-$01!&/,;!D$!&/.!+&/.!/2! ! ,-$! )/6%,*/&! /2! %,! )$%1,! EF! 4%*&,*&71! *&! ,-$! >% ! ! @)/6-$! -*))1! %&'! (! -%5$! 6%&'*'%,$1! 2/0! ?%&9! ?/0$;! G2! 6/#01$! .-$&! .$! 2*&'! %! 4)%6$! (! ,%+$! ! 4-/,/1!/2!.-%,!*,!)//+1!)*+$!&/.;! ! ! ! (!-%5$!2/#&'!,-%,!,-$!/0*7*&%)!1+$,6-$1!%0$!,-$! ! ?/1,!#1$2#)!*&!2*&'*&7!,-$!1*,$!C#,!#&2/0,#&%,$)9! ! ! (!-%5$!&/,!C$$&!%C)$!,/!7$,!,//!?%&9!/2!,-$1$! ! *?%7$1!9$,;! ! <*?!D%''*&7,/&! ! Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 25
  50. 50. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 26
  51. 51. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 27
  52. 52. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 28
  53. 53. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 29
  54. 54. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 30
  55. 55. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 31
  56. 56. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 32
  57. 57. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 33
  58. 58. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 34
  59. 59. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 35
  60. 60. Source: http://friendsofkillarneypark.ca/media/ArtInPark/Then%20and%20Now.pdf 36
  61. 61. You are here Your target market is here 37
  62. 62. Build a Virtuous Circle 38
  63. 63. Build a Virtuous Circle 38
  64. 64. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments 38
  65. 65. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Action: Establish presence where Collection was created 38
  66. 66. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Action: Tie real world presence to web presence Action: Establish presence where Collection was created 38
  67. 67. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Action: Tie real world presence Wilderness visits to web presence Action: Establish presence where Collection was created 38
  68. 68. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Action: Tie real world presence Wilderness visits to web presence %age Action: Establish presence where Collection was created 38
  69. 69. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 38
  70. 70. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Feedback: emails photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 38
  71. 71. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Feedback: emails photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 38
  72. 72. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Engagement! Feedback: emails photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 38
  73. 73. Build a Virtuous Circle Action: Extend Collection on Internet Feedback: Downloads Views Comments Engagement! Feedback: Feedback: emails admissions photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 38
  74. 74. McMichael Canadian Art Collection • Grow attendance and revenue • Decrease average time between visits • Move to a younger average age of visitor 39
  75. 75. Jeep • Print/Online Bundle WINNER: Jeep 4X4 Cache In Adventure Rodale Inc. Budget: Over $1.5 million • The session spawned an ingenious 2004 print/online • The aim was to reinvigorate Jeep’s marketing efforts. program to launch the new Jeep 4X4 and thoroughly “Jeep has always owned the 4X4 category,” says DeLana. engage with its audience: “adventure seeking/weekend “This was all about engagement. If you live this warriors.” lifestyle, you’re in the target audience, whether you own a Jeep or not.” • You go to a website for these caches, plug them into a GPS, which tells you where to uncover the cache • The results, says DeLana, delighted everyone, with over containing a Jeep travel bug—a two-inch die-cast bug.” 1 million sweepstakes entrants and more than 9 million geocaching accounts logging travel bugs. And, equally as important, Jeep was so pleased, it • The effort, which took about six months to put together, renewed the program for 2005. kicked off with advertorial in Rodale titles such as Backpacker, Bicycling, Scuba Diving and Men’s Health. • “We wanted to help reestablish the Jeep brand as an This announced the sweepstakes and explained authentic provider of cool experiences,” DeLana says. geocaching to readers, while online, Jeep.geocaching.com “Jeep created the category. We were the first ones in it. functioned as the hub of all the program’s activities, and But now, everything is a mix or a hybrid between an SUV offered prizes, contents and the chance to win a Jeep. and a van. And Jeep had to reestablish exactly who its core users and buyers were.” 40
  76. 76. Starting and Reinforcing the Cycle Action: Extend Collection on Internet Feedback: Downloads Views Comments Buzz! Feedback: Feedback: emails admissions photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 41
  77. 77. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Feedback: emails admissions photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 41
  78. 78. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Feedback: emails admissions photos Media Plan videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 41
  79. 79. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Feedback: emails admissions SEED photos Media Plan videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 41
  80. 80. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Partner: Feedback: emails admissions SEED Outfitters photos Media Plan Camp videos Action: Tie real world presence to web presence Suppliers Wilderness visits Tour Co’s Feedback: free admissions %age Action: Establish presence where Collection was created 41
  81. 81. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Partner: Feedback: emails admissions SEED Outfitters photos Media Plan Camp videos Action: Tie real world presence to web presence Suppliers Wilderness visits Tour Co’s Feedback: free admissions %age Action: Establish presence where Collection was created 42
  82. 82. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! Feedback: Feedback: emails admissions photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 42
  83. 83. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! First Extend: Feedback: Feedback: emails admissions photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 42
  84. 84. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments First Extend: Buzz! Feedback: admissions -Gather emails Funding Feedback: photos videos Action: Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 42
  85. 85. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments First Extend: Buzz! Feedback: -Gather photos Funding Feedback: emails Action: - admissions Create Digital Images videos Tie real world presence Wilderness visits to web presence Feedback: free admissions %age Action: Establish presence where Collection was created 42
  86. 86. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! First Extend: Feedback: -Gather photos Funding Feedback: emails Action: - admissions Create Digital Images videos - Implement CMS visits Tie real world presence to web presence Wilderness Feedback: free admissions %age Action: Establish presence where Collection was created 42
  87. 87. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! First Extend: Feedback: -Gather photos Funding Feedback: emails Action: - admissions Create Digital Images videos - Implement CMS visits Tie real world presence to web presence Wilderness Feedback: Then Groom: free admissions %age Action: Establish presence where Collection was created 42
  88. 88. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! First Extend: Feedback: -Gather photos Funding Feedback: emails Action: - admissions Create Digital Images videos - Implement CMS visits Tie real world presence to web presence Wilderness Feedback: Then Groom: -Implement Web Property free admissions %age Action: Establish presence where Collection was created 42
  89. 89. Starting and Reinforcing the Cycle Extend on Internet Action: Extend Collection and Groom Feedback: Downloads Views Comments Buzz! First Extend: Feedback: -Gather photos Funding Feedback: emails Action: - admissions Create Digital Images videos - Implement CMS visits Tie real world presence to web presence Wilderness Feedback: Then Groom: -Implement Web Property free admissions %age Action: Establish presence where Traversing Funding Collection was created Process Now 42
  90. 90. Practical Comments on Where We Are Now 43
  91. 91. Practical Comments on Where We Are Now • Language 43
  92. 92. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... 43
  93. 93. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. 43
  94. 94. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. 43
  95. 95. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity 43
  96. 96. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. 43
  97. 97. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... 43
  98. 98. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... 43
  99. 99. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success 43
  100. 100. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success • Bricks -> Clicks 43
  101. 101. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success • Bricks -> Clicks • Attendance -> Engagement 43
  102. 102. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success • Bricks -> Clicks • Attendance -> Engagement • Awareness -> Buzz 43
  103. 103. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success • Bricks -> Clicks • Attendance -> Engagement • Awareness -> Buzz • Knowledge -> Opinion 43
  104. 104. Practical Comments on Where We Are Now • Language • Internet Consultants do not know how to speak English API, Node, Twitter, Ruby on Rails, Blog, Throw It Up.... • Acquire a Translator... and then dumb them down. • Velocity • Canadian Cultural Funding Culture: Plan this year, build next year. • Internet Culture: Build today, change tomorrow, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that, change day after that... • Perspectives on Success • Bricks -> Clicks • Attendance -> Engagement • Awareness -> Buzz • Knowledge -> Opinion • Internal Availability-> Global Availability 43
  105. 105. For more information: malcolm stanley strategic thinking and execution amstanley@rogers.com 416 275 3562 44

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