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ANFA_2014_Sensory Design

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ANFA_2014_Sensory Design

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ANFA_2014_Sensory Design

  1. 1. Blue Sounds, Black Smells Upali Nanda, PhD, Assoc. AIA, EDAC Ana Pinto-Alexander, RID, IIDA, EDAC Carina Clark, EDAC, LEED AP BD+C
  2. 2. What we look at in Design . . . . . . What we forget
  3. 3. Societies growth to visual
  4. 4. Senses in 360° VISION  1 Direction  Far distance TOUCH  360°  Small distance SMELL  360°  Mid-long distance TASTE  On contact  Small distance SOUND  360°  Far distance
  5. 5. The Sensory order in Culture, Philosophy & Economics Aristotle’s hierarchy based on clarity, purity, development, honor, enlightenment and “animality”: • The Human Senses • Sight • Hearing • Smell • The Animal Senses • Taste • Touch (Synott, 1991 cited in Nanda, 2008) Knowledge does not begin with the sensory event at hand….[it] is forged by the connection, or “linkage” of new sensory information to previous sensory experiences… the mind is a weave of old and new sensory data in a network of connections or “links” called the sensory order (Hayek, 1996 in Nanda, 2008) Frederick Hayek Connects Sensory Orders to Market Economy
  6. 6. Sensory orders Survey with 17 first year design students Nanda 2008
  7. 7. Sensory orders Survey with 17 first year design students Nanda 2008
  8. 8. Smell 101 10,000 smells can be differentiated The thought of smell is as powerful as smelling it Ability to involuntary recognize smells : richer / deeper emotions Inability to recognize smells: lack of emotion Clark, C. (2013)
  9. 9. SOUND SMELL TOUCH TASTE Healthcare: Senses Overlooked
  10. 10. Smells of an ED http://csclv.nevada.edu/csclv/index.cfm/facilitie s/simulation-program-labs/ http://haicontroversies.blogspot.com/2011/10/h and-hygiene-in-emergency-department.html http://courtneyslaton.wordpress.com/2011/07/0 2/go-away-this-is-my-church-2/
  11. 11. Solving for Smell ProblemSolution Investigation
  12. 12. Clark, C. (2013)
  13. 13. Smell Study Conclusion
  14. 14. Smell:: Emotion:: Memory“Associations” | “Expectancy” Odor perception through expectation
  15. 15. Sensory Connections People process odors differently depending on the other sensory inputs they receive. When a person looks at a photograph of a rose while smelling rose oil, for example, she rates the aroma as both more intense and more pleasant than she does if she smells rose oil while looking at a picture of a peanut. http://www.apa.org/monitor/2011/02/scents.aspx
  16. 16. Sensory Cross Connections http://www.visualinformation.info/understanding-the-phenomenon-of-synesthesia-infographic/
  17. 17. Crossmodal Research Crossmodal Priming. Spatial Expectancy: Across Modalities. Fused Perceptions.
  18. 18. COLOR SOUND SMELL TEXTURES/ TEMPERAT URE EMOTION S RED Consistently High Response BLUE GREEN YELLOW VIOLET Consistently Low and Varied BLACK Extremely High/ Extremely Low; Consistent ORANGE WHITE 9 Beginning Design Students 10 Graduate Students Crossmodal “Conception”
  19. 19. The World of Design Loud Spaces; Cool/Warm Colors; Visual Noise • Concurrence: • Lighting, acoustics, sounds, textures, smells • Correspondence: • Co-relation between the sensory design elements. Crossmodal priming. • Coherence: • Development of a meaningful “experience”

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