Improving online conversion: 10 ways CACI can help

392 views

Published on

Ten methods CACI's digital consultants use to help brands improve online conversions.

Published in: Marketing, Business, Technology
  • Be the first to comment

  • Be the first to like this

Improving online conversion: 10 ways CACI can help

  1. 1. Matt Roberts – Principal Digital Consultant May 2014 Ten ways CACI can help you improve online conversions
  2. 2. 2 WHY IS CONVERSION OPTIMISATION IMPORTANT?
  3. 3. 3 WHY IS CONVERSION OPTIMISATION IMPORTANT? 61% OF BUSINESSES ARE UNABLE TO QUANTIFY HOW MUCH ONLINE REVENUE IS LOST THROUGH ABANDONMENT - ECONSULTANCY, NOVEMBER 2012 CACI: IMPROVING ONLINE CONVERSION – MAY 2014
  4. 4. 4 WHY IS CONVERSION OPTIMISATION IMPORTANT? CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IDENTIFY & UNDERSTAND THE CORE ISSUES
  5. 5. 5 WHY IS CONVERSION OPTIMISATION IMPORTANT? CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IDENTIFY & UNDERSTAND THE CORE ISSUES DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE
  6. 6. 6 WHY IS CONVERSION OPTIMISATION IMPORTANT? CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IDENTIFY & UNDERSTAND THE CORE ISSUES DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE TEST & LEARN THE SOLUTIONS
  7. 7. 7 WHY IS CONVERSION OPTIMISATION IMPORTANT? OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH: PURCHASE SIMPLICITY CACI: IMPROVING ONLINE CONVERSION – MAY 2014
  8. 8. 8 WHY IS CONVERSION OPTIMISATION IMPORTANT? OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH: PURCHASE SIMPLICITY CUSTOMER SATISFACTION CACI: IMPROVING ONLINE CONVERSION – MAY 2014
  9. 9. 9 WHY IS CONVERSION OPTIMISATION IMPORTANT? OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH: PURCHASE SIMPLICITY CUSTOMER SATISFACTION TRUST / ASSURANCE CACI: IMPROVING ONLINE CONVERSION – MAY 2014
  10. 10. 10 WHY IS CONVERSION OPTIMISATION IMPORTANT? OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH: PURCHASE SIMPLICITY CUSTOMER SATISFACTION TRUST / ASSURANCE REPEAT PURCHASES CACI: IMPROVING ONLINE CONVERSION – MAY 2014
  11. 11. 11 SO HOW DO WE DO IT?
  12. 12. 12 SO HOW DO WE DO IT? TACTICAL STRATEGIC DEPTHBREADTH TEN METHODS OF CONVERSION OPTIMISATION
  13. 13. 13 SO HOW DO WE DO IT? 2 EXPERT REVIEW & RECOMMEND 3 LIVE CHAT SUPPORT 1 OPTIMISING THE CUSTOMER JOURNEY TACTICAL STRATEGIC DEPTHBREADTH
  14. 14. 14 SO HOW DO WE DO IT? 2 EXPERT REVIEW & RECOMMEND 4 ANALYTICS REVIEW 3 LIVE CHAT SUPPORT 7 MOBILE DEVICE OPTIMISATION 1 OPTIMISING THE CUSTOMER JOURNEY 5 USER TESTING 6 DIGITAL AUTOMATION TACTICAL STRATEGIC DEPTHBREADTH
  15. 15. 15 SO HOW DO WE DO IT? 2 EXPERT REVIEW & RECOMMEND 4 ANALYTICS REVIEW 3 LIVE CHAT SUPPORT 7 MOBILE DEVICE OPTIMISATION 1 OPTIMISING THE CUSTOMER JOURNEY 10 MVT & BEHAVIOURAL TARGETING 5 USER TESTING 6 DIGITAL AUTOMATION 8 BASKET ABANDONMENT 9 PERSONALISED LANDING PAGES TACTICAL STRATEGIC DEPTHBREADTH
  16. 16. 16 OPTIMISING THE CUSTOMER JOURNEY WE IDENTIFY OBSTRUCTIONS IN THE PATH-TO-PURCHASE JOURNEY AND IMPLEMENT TEST & LEARN SOLUTIONS 1 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: ANALYSE & IDENTIFY DEVELOP SOLUTIONS TEST & LEARN
  17. 17. 17 EXPERT REVIEW AND RECOMMEND OUR EXPERT ANALYSIS IDENTIFIES CORE ISSUES AND RECOMMENDS / PROTOTYPES SOLUTIONS 2 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: SUBJECT MATTER EXPERTS ANALYSE & IDENTIFY SOLVE & RECOMMEND PROTOTYPE / DEVELOP
  18. 18. 18 LIVE CHAT SUPPORT WE HELP DRIVE COST EFFICIENCIES AND BETTER CUSTOMER SATISFACTION THROUGH LIVE CHAT SUPPORT AT THE RIGHT TIME 3 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: IDENTIFY KEY JOURNEY POINTS CUSTOMISE THE SOLUTION MANAGE & IMPLEMENT
  19. 19. 19 ANALYTICS REVIEW WE DIVE INTO THE DATA, IDENTIFY ANY FILL ANY GAPS, CREATING OPERATIONALLY VALUABLE ANALYSIS & DASHBOARDS 4 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: ANALYSE DATA & IDENTIFY GAPS CREATE DASHBOARDS CONFIGURE ANALYTICS HANDOVER & TRAINING
  20. 20. 20 USER TESTING WE GET REAL FEEDBACK FROM REAL CUSTOMERS AND FEED THAT INSIGHT INTO THE BUSINESS OR PROJECT IN AN ACTIONABLE WAY 5 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: SEGMENT & RECRUIT PLAN & CREATE TESTS CONDUCT TESTS ANALYSE & REPORT INSIGHT
  21. 21. 21 DIGITAL AUTOMATION WE BRING OFFLINE PROCESSES ONLINE THROUGH SMART SOLUTIONS, CREATING A BETTER USER EXPERIENCE AND SAVING THE BUSINESS MONEY 6 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: IDENTIFY COST INEFFICIENCIES CREATE RAPID SOLUTIONS INTEGRATE WITH LEGACY SYSTEMS
  22. 22. 22 MOBILE DEVICE OPTIMISATION WE ENSURE THAT CUSTOMERS CAN ENGAGE WITH YOUR SITE THROUGH THEIR DEVICE OF CHOICE, WITHOUT ROCKING THE BOAT 7 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: CREATE NON- INVASIVE CODE LAYER INTEGRATE WITH LEGACY SYSTEMS DEPLOYMENT SUPPORT ANALYTICS INTEGRATION
  23. 23. 23 BASKET ABANDONMENT WE IDENTIFY ABANDONMENT AND CREATE SMART CAMPAIGNS TO DRIVE CUSTOMERS BACK INTO THE FUNNEL 8 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: IDENTIFY KEY ABANDONMENT AREAS CREATE RE- MARKETING TOUCHPOINT PLAN INTEGRATE WITH SCV / CRM DESIGN & IMPLEMENT COMMS
  24. 24. 24 PERSONALISED LANDING PAGES WE GIVE THE CUSTOMER EXPERIENCE A PERSONAL TOUCH, WITH QUANTIFIABLE RESULTS 9 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: PLAN CAMPAIGNS ANALYSE & IDENTIFY USER JOURNEYS DESIGN & BUILD SOLUTIONS INTEGRATE WITH SYSTEMS & PROCESSES
  25. 25. 25 MVT & BEHAVIOURAL TARGETING WE HELP PLAN AND IMPLEMENT TEST & LEARN APPROACHES THAT DELIVER INCREMENTAL IMPROVEMENTS 10 CACI: IMPROVING ONLINE CONVERSION – MAY 2014 IMPLEMENTED FOR: ANALYSE & IDENTIFY ISSUES PLAN & CREATE TESTS TEST & LEARN ANALYSE & REPORT INSIGHT
  26. 26. 26 More information Get in touch to find out more about CACI’s conversion optimisation services: REQUEST A CALL BACK

×