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  1. 1. CABA / BSRIA Market Sizing North America Intelligent and Integrated Technologies WEBINAR Tuesday March 17 th 2009
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Research Consultancy Profile and Project Outline </li></ul><ul><li>Timetable / Deliverables / Costs </li></ul><ul><li>Questions and Answers </li></ul>CABA BSRIA CABA All 5 mins. 25 mins. 10 mins. 20 mins.
  3. 3. Construction Practice WORLDWIDE MARKET INTELLIGENCE (WMI) Building Services Research and Information Association –BSRIA: What we do Instrument Solutions Energy and Environment Testing and Certification Air Tightness MicroClimate Technical publications FM Engineering/ Condition Monitoring
  4. 4. BSRIA Worldwide Market Intelligence <ul><li>Turnover £2.1 million ($3.8m), 40% private client, 60% market reports </li></ul><ul><li>Research across 94 countries </li></ul><ul><li>30 permanent multi-lingual staff </li></ul><ul><li>Offices in France, Spain, Germany, plus partners in other countries </li></ul><ul><li>Opened China office 09/07 </li></ul><ul><li>Global network of associates </li></ul>Water conservation & Sanitaryware Heating and renewables Air conditioning, Building control systems and refrigeration IT cabling FM and contracting
  5. 5. Proplan History <ul><li>1983 First Proplan multi-client Building Automation System (BAS) study </li></ul><ul><li>1998 Merged into i&i limited – an intelligent buildings consultancy </li></ul><ul><li>1999 Jeremy Towler joins </li></ul><ul><li>3/2008 Acquired by BSRIA </li></ul><ul><li>9/2008 First BSRIA/Proplan: </li></ul><ul><ul><li>Merged European BAS study (Proplan edition 10) published </li></ul></ul><ul><ul><li>China BAS/Fire/Security study (Proplan edition 4) begun </li></ul></ul><ul><ul><li>European Security Systems study (Proplan edition 3) begun </li></ul></ul>
  6. 6. Scope <ul><ul><li>Project comprises in-depth studies of the following markets by value of products/systems, value add, services, and vertical markets by building type </li></ul></ul><ul><ul><li>Environmental (HVAC) Controls / Building Automation </li></ul></ul><ul><ul><li>Security Systems (Access Control, CCTV, Intruder Alarm) </li></ul></ul><ul><ul><li>Fire Detection and Alarm </li></ul></ul><ul><ul><li>IT-Convergence </li></ul></ul><ul><ul><li>Lighting Systems </li></ul></ul><ul><ul><li>Water Saving / Control Systems </li></ul></ul><ul><ul><li>Audio Visual and Digital Signage Systems </li></ul></ul>                      A
  7. 7. Proplan Multi-Client Studies <ul><li>Controls </li></ul>Western Europe China India Central Europe Others Fire Detection Security 10 th Edition Sept08 3 rd Edition Feb08 3 rd Edition Feb09 4 th Edition Feb09 4 th Edition Feb09 3 rd Edition Feb09 1 st Edition Feb08 1 st Edition Feb08 1 st Edition Feb08 2005 2005 2005 Lighting, Water Conservation, Variable Speed Drives, Scandinavia, Verticals (Health, Retail, Hotels)
  8. 8. North America - Multi-Client Controls Studies Completed <ul><li>US Building Electronic Security </li></ul><ul><li>US Market for Building Automation Systems </li></ul><ul><li>IT-Convergence in Buildings </li></ul><ul><li>Environmental Controls – </li></ul><ul><ul><li>The North American Market 2005 - 2010 </li></ul></ul><ul><ul><li>The North American Market 2000 - 2005 </li></ul></ul><ul><ul><li>The North American Market 1998 - 2003 </li></ul></ul><ul><li>Published </li></ul><ul><li>06/2008 </li></ul><ul><li>06/2007 </li></ul><ul><li>03/2006 </li></ul><ul><li>11/2005 </li></ul><ul><li>08/2001 </li></ul><ul><li>07/1999 </li></ul>
  9. 9. Just some of the clients of BSRIA Proplan Worldwide Market Intelligence <ul><ul><li>Apollo </li></ul></ul><ul><ul><li>Belden </li></ul></ul><ul><ul><li>Belimo </li></ul></ul><ul><ul><li>Bosch Security Systems </li></ul></ul><ul><ul><li>CommScope </li></ul></ul><ul><ul><li>Cisco Systems </li></ul></ul><ul><ul><li>Daikin </li></ul></ul><ul><ul><li>Delta </li></ul></ul><ul><ul><li>GE Security </li></ul></ul><ul><ul><li>IBM </li></ul></ul><ul><ul><li>Invensys </li></ul></ul><ul><ul><li>Johnson Controls </li></ul></ul><ul><ul><li>JVC </li></ul></ul><ul><ul><li>Honeywell Group (HBS, ECC, Trend, Notifier) </li></ul></ul><ul><ul><li>Legrand </li></ul></ul><ul><ul><li>Nedap </li></ul></ul><ul><ul><li>Nexans </li></ul></ul><ul><ul><li>Novar </li></ul></ul><ul><ul><li>Priva </li></ul></ul><ul><ul><li>Reichle de Massari </li></ul></ul><ul><ul><li>Samsung </li></ul></ul><ul><ul><li>Siemens Building Technologies </li></ul></ul><ul><ul><li>Sauter </li></ul></ul><ul><ul><li>Schneider Electric / TAC </li></ul></ul><ul><ul><li>Trane </li></ul></ul><ul><ul><li>Tyco Security / Tyco Electronics </li></ul></ul><ul><ul><li>UTC (Carrier, Automated Logic, Chubb, Kidde) </li></ul></ul><ul><ul><li>Xtralis </li></ul></ul>
  10. 10. Research Methodology Total market size By various segmentation Face to Face Interview Telephone Interview Quantitative Analysis Qualitative Analysis Trend, Decision making process, Attitude, Customer value, etc.
  11. 11. Our Study Methodology – “Expert to Expert” <ul><li>Stage 1 – Establish project structure and base data </li></ul><ul><ul><li>Sponsor discussions </li></ul></ul><ul><ul><li>Secondary research </li></ul></ul><ul><ul><li>Questionnaires developed </li></ul></ul><ul><ul><li>Report template finalised </li></ul></ul><ul><li>Stage 2 – Data collection, verification and assessment </li></ul><ul><ul><li>Field work: Market experts, in-depth country interviews with: </li></ul></ul><ul><ul><ul><li>Manufacturers </li></ul></ul></ul><ul><ul><ul><li>Specialist installers & system integrators </li></ul></ul></ul><ul><ul><ul><li>Consultants </li></ul></ul></ul><ul><ul><li>Analysis/report/presentations </li></ul></ul><ul><ul><ul><li>What we collect during interview </li></ul></ul></ul><ul><ul><li>Hard data from Proplan / CABA Sponsors, 60%+ coverage </li></ul></ul><ul><ul><li>Iterative process and triangulation to: </li></ul></ul><ul><ul><ul><li>Check numbers </li></ul></ul></ul><ul><ul><ul><li>Check trends </li></ul></ul></ul><ul><ul><ul><li>Check market shares </li></ul></ul></ul><ul><ul><ul><li>Allow for non-respondents </li></ul></ul></ul><ul><ul><li>Understand qualitative / trends / technologies </li></ul></ul><ul><ul><li>Number of interviews </li></ul></ul><ul><ul><li>At least 150 - half face to face </li></ul></ul>
  12. 12. Detailed Market Model Products Manufacturer Data End User Segments Channels / Growth / Geography / Comms. Protocols ..refined for over 20 years Segment-ation Much actual data, rest by iteration
  13. 13. All Aspects of the Market Presented Service and Maintenance Third Party Value Add Indirect Product Direct Product Manufacturer Value Add Installed Systems
  14. 14. Presentation Example - Product Market Segmentation
  15. 15. Presentation Example - Communication Protocols
  16. 16. Presentation Example - Vertical Market Segmentation
  17. 17. Market Shares
  18. 18. Routes to Market
  19. 19. Integration by Application
  20. 20. Integration by Vertical Market
  21. 21. IT Convergence Time Scale Asset Tracking Fire and Life Safety Electrical Network Management Lighting Intruder Alarm Access Control CCTV Surveillance Environmental Controls Energy Management Audio Visual / Digital Signage Water Conservation Time Scale Penetration High Low 2008
  22. 22. Integration Partnership Model
  23. 23. The Research Team Gambi Chiang - PRINCIPAL CONSULTANT: (MSc, BEng, MCIM, Charter Marketer), Senior Manager Special Projects – brought her 6-year experience from Johnson Controls to BSRIA. Since 2006, has conducted various studies including building controls, FM and security. Managed private study on energy best practices benchmarking, new project delivery process study and customer satisfaction. Currently studying the impact of European Energy Legislation on the HVAC industry. Co- produced BSRIA’s 2005 US Building Controls study Joanna Soszka SENIOR CONSULTANT:, MSc (Economics), MS in Project Management (Mastere Specialise at the French ESNM-SE), Assoc. Member of the Market Research Society, research experience includes HVAC, Controls, Security, renewables, grey water recycling Allan P. McHale PRINCIPAL CONSULTANT:, CEng, MIMechE, MIst Energy, MBIM. Set up Proplan in 1983, merged with i&i in 1999. Extensive intelligent building Controls experience. Produced i&i Proplan IT-Convergence report in 2006. In March 2008 he and the other i&i directors sold Proplan business to BSRIA. Semi-retired but continues to work as independent consultant Andrew Giles PROJECT ADVISOR: MA, General Manager – World Market Intelligence, BSRIA. 23 years of research experience with WMI and is involved in all areas of work, with particular focus on private consultancy and development of new studies. Has completed a multitude of projects ranging from the first comprehensive study of European building related products in 1990 to global studies covering 90+ country markets. Co- produced BSRIA’s 2005 US Building Controls study Jeremy Towler PROJECT DIRECTOR: Principal Consultant - Intelligent Building Technology BSRIA, Electronics Engineer, BBA (GSBA, Zürich), Educated UK, Canada and Switzerland, M&A Programme INSEAD France, now heads BSRIA Proplan, 30 years in building controls (Honeywell UK, Landis & Gyr, Switzerland), 8 years at i&i limited delivering detailed market research for building environmental controls, fire and security systems, experience includes international technical and sales support, marketing management, strategic planning, corporate transformation and business re-engineering. Marketing Manager, ABI (Europe) Ltd, systems for employee time scheduling and access control
  24. 24. Why BSRIA? <ul><li>BSRIA has proven track record in these subjects around the world and extensive North American experience </li></ul><ul><li>BSRIA + Proplan = Merged strength in Products + Solutions market analysis </li></ul><ul><li>Project will build on our historical data and proven methodology of face to face interviews and data gathering directly from manufacturers </li></ul>
  25. 25. Timetable <ul><li>Project expected to start around April/May 2009 </li></ul><ul><li>Publication around October/November 2009 </li></ul>Activity Anticipated Date(s) Project Approval Weeks 1 - 2 Primary Research Weeks 3 - 12 Data Analysis Weeks 12 - 20 Final Project Due Weeks 20 - 22
  26. 26. Deliverables <ul><li>Section 1 - Executive Summary </li></ul><ul><li>  </li></ul><ul><li>An analysis and comparison of markets including size and structure, supplier shares, trading patterns and procedures and comparison with other developed markets in the world. Technology, compatibility issues, technical standards and code of practice will be analyzed with particular emphasis on the progress made since a similar 2005 study. The role of all those involved in the supply chain and any changes that are taking place because of technology, consolidation and downsizing leading to the subcontracting of facilities management of buildings, together with consolidation and performance contracting issues will be analyzed and their implications discussed. </li></ul><ul><li>Section 2 – Report and Analysis (expanded on next slide) </li></ul><ul><li>  </li></ul><ul><li>PART 1 - MARKET ANALYSIS - SUPPLY SIDE </li></ul><ul><li>PART 2 - DEMAND SIDE ANALYSIS </li></ul>
  27. 27. Deliverables (continued) <ul><li>PART 1 - MARKET ANALYSIS - SUPPLY SIDE  </li></ul><ul><li>1. Market Analysis – 2008 Size, Structure and Form - Will provide a performance review sizing the market for IBC(e) in 7 different product segmentations, total direct and indirect product sales, total value added by manufacturers and by third parties, total installed system sales, total maintenance and total business </li></ul><ul><li>  2. Market Analysis - Building Type: Commercial, Public , Industrial and 18 vertical markets by building type and will assess future prospects in new construction activity and through existing building stock including the refurbishment and retrofit opportunities:  </li></ul><ul><ul><ul><li>Market Analysis – Suppliers </li></ul></ul></ul><ul><ul><ul><li>Supplier Share - all significant suppliers to the market will be listed together with their market share band for both product and system. </li></ul></ul></ul><ul><ul><ul><li>Supplier Profile - all significant suppliers to the market will be profiled including facts about their size, activities product scope and web site details. </li></ul></ul></ul><ul><ul><ul><li>Market Analysis - Third Party Suppliers: System Integrators, Energy Management Service Companies, OEMs of HVAC Hardware   </li></ul></ul></ul><ul><li>3. Trading Practices and Procedures  </li></ul><ul><li>4. Industry Dynamics and Growth Prospects  </li></ul><ul><li>5. Market growth: 2003 to 2008 and Forecast to 2013 </li></ul>
  28. 28. Deliverables (continued) <ul><li>PART 2 - DEMAND SIDE ANALYSIS </li></ul><ul><li>  </li></ul><ul><li>Forces that Determine Demand </li></ul><ul><li>Convergence of IT and Intelligent Infrastructures in Buildings </li></ul><ul><li>Technology </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>    </li></ul><ul><li>The report will be delivered in print and electronic format. </li></ul>
  29. 29. Participation Levels <ul><li>1. Level 1: CABA member participation fee: $10,000 US </li></ul><ul><li>Non-CABA member participation fee: $14,000 US </li></ul><ul><li>  </li></ul><ul><li>Appoint a primary and secondary person to the Steering Committee with voting privileges </li></ul><ul><li>Opportunity to finalize the research methodology and deliverables as it relates to your organization and industry sector  </li></ul><ul><li>Send five (5) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence </li></ul><ul><li>Receive five (5) complimentary printed final reports and an electronic version </li></ul><ul><li>  </li></ul><ul><li>2. Level 2: CABA member participation fee: $5,000 US </li></ul><ul><li>Non-CABA member participation fee: $9,000 US  </li></ul><ul><li>Valued input regarding suggested market segmentation direction in order to influence the Steering Committee </li></ul><ul><li>Send two (2) complimentary participants to a one-day Charrette with BSRIA and all funding partners at a location to be named later or via Cisco’s Telepresence </li></ul><ul><li>Receive two (2) complimentary printed final reports and an electronic version </li></ul><ul><li>Note: </li></ul><ul><li>After the three (3) month embargo period, the final report will be available for the price of $7k for CABA members and $9k for non-CABA members for the next twelve (12) months </li></ul><ul><li>  </li></ul>
  30. 30. Thank you