Crowdsourcing in the foodservice

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lecture on crowdsourcing in the foodservice, given during the Foodservice Network International seminar 2012 in 's-Hertogenbosch, the Netherlands

Meer informatie over lezingen of workshops van Tim of Robert: http://www.c2b-consultancy.nl/workshop

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Crowdsourcing in the foodservice

  1. 1. CROWDSOURCING 28-11-12AND THE C2B MARKET
  2. 2. GOAL TODAY TO MAKE YOU CROWD-MINED AS WELL…We are completely crowd-minded
  3. 3. CROWDSOURCING 28-11-12AND THE C2B MARKET
  4. 4. Crowdsourcing is… 300k
  5. 5. Crowdsourcing is… 5,8m
  6. 6. Crowdsourcing is…
  7. 7. Crowdsourcing is…
  8. 8. Crowdsourcing is…
  9. 9. am Me too I social And I And I I actually too Me tooAnd I I agree! Me as Me too I’m not well! so much We are social CROWDSOURCING 28-11-12 AND THE C2B MARKET
  10. 10. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  11. 11. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  12. 12. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  13. 13. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  14. 14. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  15. 15. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  16. 16. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  17. 17. People want to participateCROWDSOURCING 28-11-12AND THE C2B MARKET
  18. 18. PEOPLE WANT TO PARTICIPATECROWDSOURCING 28-11-12AND THE C2B MARKET
  19. 19. The C2B revolutionCROWDSOURCING 28-11-12AND THE C2B MARKET
  20. 20. Roles have turned around…CROWDSOURCING 28-11-12AND THE C2B MARKET
  21. 21. …and technology empowers people for this roleCROWDSOURCING 28-11-12AND THE C2B MARKET
  22. 22. This shifts business upside down
  23. 23. The good news: Every type of company can make use of thisCROWDSOURCING 28-11-12AND THE C2B MARKET
  24. 24. P of ParticipationCROWDSOURCING 28-11-12AND THE C2B MARKET
  25. 25. Product, process, PARTICIPATION th place, personel,The 7 P in the marketingmix price, promotion
  26. 26. CROWDSOURCING 28-11-12AND THE C2B MARKET
  27. 27. What can crowdsourcing mean for Foodservice organizations?
  28. 28. Many benefits…Internal External impact impact Latent and direct Flawless thinking customer knowledge Experience  involvement  loyalty Better predicting Increasing purchase intentionInnovation Improving effectiveness and efficiency internal processes Increasing willingness to payIncreasing Support Worth-to-mouth Out-of-the-box creativity Creating ambassadors Saving time Direct lines with consumer Saving money Increasing effectiveness fingerspitzengefühlObjective jury employees Learning the consumer something
  29. 29. An example…Internal External impact impact Latent and direct customer knowledge Worth-to-mouth Creating Out-of-the-box creativity ambassadors Direct lines with consumer
  30. 30. Another example…Internal External impact impact Latent and direct customer knowledge Increasing purchase intentionInnovation Creating ambassadors Out-of-the-box creativity
  31. 31. CROWDSOURCING 28-11-12AND THE C2B MARKET
  32. 32. CROWDSOURCING 28-11-12AND THE C2B MARKET
  33. 33. CROWDSOURCING 28-11-12AND THE C2B MARKET
  34. 34. CROWDSOURCING 28-11-12AND THE C2B MARKET
  35. 35. A last (great) example…Internal External impact impact loyaltyInnovation Worth-to-mouth Creating Out-of-the-box creativity ambassadors
  36. 36. CROWDSOURCING 28-11-12AND THE C2B MARKET
  37. 37. CROWDSOURCING 28-11-12AND THE C2B MARKET
  38. 38. CROWDSOURCING 28-11-12AND THE C2B MARKET
  39. 39. Results… 90% of new introductions are a success, >56.000 facebook fans, repeated sales, leading in dog snack category… CROWDSOURCING 28-11-12 AND THE C2B MARKET
  40. 40. = SUCCESFULLCROWDSOURCING
  41. 41. Get connected
  42. 42. to the crowd…
  43. 43. WORKED FOR…Follow us @c2brevolutie

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