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Harnessing the pPower of Visual Design

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JALT 2015 Featured Speaker Workshop

Making great teaching materials is not only about the content but also how it is presented. Research has shown that visual design influences both student comprehension and motivation. This workshop will offer some visual design best practices to improve student learning, and demonstrate how they can be applied to materials using word processing software. Participants are encouraged to bring copies of their own materials and/or their laptop to practice with.

Published in: Education
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Harnessing the pPower of Visual Design

  1. 1. Harnessing)the)Power)of)Visual)Design JALT2015) 41st)Annual)Interna>onal)Conference)on)Language Teaching)and)Learning)&)Educa>onal)Materials)Exhibi>on Cameron)Romney Doshisha)University Faculty)of)Global)Communications))) November)21,)2015
  2. 2. @CameronRomney #JALT2015
  3. 3. @CameronRomney What)is) Visual)Design?
  4. 4. @CameronRomney Photo)by)Joshua)Tree)Na>onal)Park)available)under)Crea>veCommons)via)Flickr
  5. 5. @CameronRomney What)is) Visual)Design?
  6. 6. @CameronRomney Why)is) Visual)Design Important?
  7. 7. @CameronRomney Pay)careful)aVen>on)to)the)appearance)of)your)materials... AVrac>ve)things)make)people)feel... A)professional)in)the)21st)century)needs)a)good)degree)of...) “ “ “ ...good...posi>ve)emo>ons)are)cri>cal)to)learning Norman)(2004),)p.)19 ” “ ...if)they)look)boring)and)scruffy)they)will)be)treated)as)such Hutchinson)&)Waters)(1987),)p.)126 ” ...visual)literacy Reynolds)(2014),)p.)11 ”
  8. 8. @CameronRomney Unfortunately,)most)of)the)materials)made)at)home,)no) maVer)how)good)in)content,)are)atrocious)in)terms)of) layout.)In)my)experiences)with)both)publishers)and) students,)I)have)come)to)the)conclusion)that layout'is'just'as'important'as'no,'even'more'important' than,'content. Cur>s)Kelly,)1998,)p.)4) “ ”
  9. 9. @CameronRomney )Visual)design)effects) on)document)users • Mo>va>on Clark)&)Lyons)(2011);)Kleckova,)G.)(2005);)Smiley)(2004);)Felici)(2003);)White)(2002);)Schriver)(1997);)Misanchuk)(1992);)Bell)&) Sullivan)(1981) • Comprehension Plass,)et.)al.)(2104);)Nedeljković,)et)al.)(2013);)Katzir,)Hershko)&)Halamish)(2013);)Sanocki)&)Dyson)(2012);)DiemandjYauman,) Oppenheimer,)&)Vaughan)(2010);)Mayer)(2009);)Gasser,)Boeke,)Haffernan,)&)Tan)(2005);)Jones)&)Kleckova)(2005);)Romney)(2004);) Smiley)(2004);)Walker)(2001);)Hoener,)Salend)&)Kay)(1997);)Schriver)(1997);)Garofalo)(1988);)Lewis)&)Walker)(1989) • Recall Nedeljković,)et)al.)(2013);)DiemandjYauman,)Oppenheimer,)&)Vaughan)(2010);)Mayer)(2009);)Gasser,)Boeke,)Haffernan,)&)Tan) (2005);)Smiley)(2004);)Schriver)(1997);)Lewis)&)Walker)(1989) • Efficiency/Speed Nedeljković,)et)al.)(2013);)Sanocki)&)Dyson)(2012);)DiemandjYauman,)Oppenheimer,)&)Vaughan)(2010);)Smiley)(2004);)Felici) (2003);)Hoener,)Salend)&)Kay)(1997)
  10. 10. @CameronRomney
  11. 11. @CameronRomney Agenda • Overview)of)design)principles • Introduc>on)to)document)design)elements • Best)prac>ces)for)ELT)materials • Demo)of)reworking)some)materials
  12. 12. @CameronRomney Design)PRINCIPLES
  13. 13. @CameronRomney An>cipa>on Balance Center)of)interest Complexity Consistency Contrast Direc>on Dominance Efficiency Emphasis Grada>on Harmony Hierarchy Movement PaVern Propor>on Opposi>on Rhythm Symmetry Simplicity Unity Variety
  14. 14. @CameronRomney Contrast) Alignment) Proximity Repe>>on)) Consistency Simplicity
  15. 15. @CameronRomney Contrast
  16. 16. @CameronRomney Contrast When)two)(or)more))things)are)different Uses: 1:)draws)aVen>on 2:)creates)interest 3:)helps)organize)
  17. 17. @CameronRomney Ways)to)create)contrast BIGsmall BLACK white TYPEfaces BOLDitalic Blue ORANGE Red GREEN Purple YELLOW DARK LIGHT CAPSproper
  18. 18. @CameronRomney Best)Prac>ce Make)IMPORTANT)things)stand)out
  19. 19. @CameronRomney Alignment
  20. 20. @CameronRomney Alignment Deliberate)placement)of)objects Uses: 1:)organizes) 2:)unifies 3:)shows)rela>onships
  21. 21. @CameronRomney
  22. 22. @CameronRomney Best)Prac>ce Use)alignment)to)CONNECT)things
  23. 23. @CameronRomney Proximity
  24. 24. @CameronRomney Proximity Uses: 1:)organizes 2:)unifies 3:)shows)rela>onships Things)that)are)near)each)other)go)together Things)that)are)far)from)each)don’t
  25. 25. @CameronRomney
  26. 26. @CameronRomney Best)Prac>ce Things)that)go)together)should) be)NEXT)TO)each)other
  27. 27. @CameronRomney Repe>>on)
  28. 28. @CameronRomney Repe>>on) When)two)(or)more))things)are)repeated Uses: 1:)creates)unity 2:)helps)organize 3:)helps)users)find)things)
  29. 29. @CameronRomney
  30. 30. @CameronRomney Best)Prac>ce Use)repe>>on)to)signal)IMPORTANT)things
  31. 31. @CameronRomney Consistency)
  32. 32. @CameronRomney Things)should)be)the)same,)chapter)to) chapter,)week)to)week Consistency) Uses: 1:)organizes 2:)helps)user)to)understand 3:)makes)easier)to)use)
  33. 33. @CameronRomney Best)Prac>ce Make)ALL)of)your)materials)look)the)SAME
  34. 34. @CameronRomney Simplicity
  35. 35. @CameronRomney Simplicity Things)that)are)simple Just)because)you)can,)doesn’t)mean)you)should Uses: 1:)easier)to)use 2:)avoids)confusion 3:)stronger)impact
  36. 36. @CameronRomney Best)Prac>ce Keep)your)materials)as)SIMPLE)as)possible
  37. 37. @CameronRomney Document)ELEMENTS
  38. 38. @CameronRomney Typeface i.e.)font
  39. 39. @CameronRomney Legibility)(leVer)shapes))is)a) Common)PROBLEM) for) L2)Learners
  40. 40. @CameronRomney
  41. 41. @CameronRomney Lowercase)l)and)Uppercase)I
  42. 42. @CameronRomney Katakana)し)and)つ
  43. 43. @CameronRomney Katakana)そ)and)ん
  44. 44. @CameronRomney Lowercase)d,)b,)q)and)p
  45. 45. @CameronRomney Lowercase)i)and)j
  46. 46. @CameronRomney Lowercase)c)and)o
  47. 47. @CameronRomney Lowercase)f)and)t
  48. 48. @CameronRomney Double)story)minuscules Images)from)Wikipedia
  49. 49. @CameronRomney Best)Prac>ce Use)the)font)students)are)FAMILIAR)with
  50. 50. @CameronRomney Copyright)page
  51. 51. @CameronRomney Iden>font)and)WhatTheFont hVp://new.myfonts.com/WhatTheFont (includes)an)iPhone)app) www.iden>font.com
  52. 52. @CameronRomney Best)Prac>ce Use)a)font)with)good)LEGIBILITY
  53. 53. @CameronRomney Century)Schoolbook Image)from)Iden>font
  54. 54. @CameronRomney Best)Prac>ce Use)fonts)with)PURPOSE
  55. 55. @CameronRomney
  56. 56. @CameronRomney Best)Prac>ce Set)the)typeface)at)a)LARGER)size
  57. 57. @CameronRomney 9j12)pt)is)standard)for)adults) Carter,)Day)&)Meggs)(2006) Less)skilled)readers)benefit)from)larger)text Katzir,)Hershko)&)Halamish)(2013);)Carter,)Day)&)Meggs)(2006);)PeVerson)(1989)) 18)pt)for)1st)grade,)14)pt)for)3rd)grade,)11)pt)for)6th)grade Hoener,)Salend)&)Kay)(1997)
  58. 58. @CameronRomney Don’t)forget)the) PRINTING)and)COPYING
  59. 59. @CameronRomney
  60. 60. @CameronRomney Whitespace
  61. 61. @CameronRomney Space)aVracts)readers)by)making) the)page)look)accessible,) unthreatening,)and)manageable) )White)(2002),)p.)7) “ ”
  62. 62. @CameronRomney
  63. 63. @CameronRomney Best)Prac>ce Leave)as)much)EMPTY)space)as)you)can
  64. 64. @CameronRomney LINES)and)SHAPES
  65. 65. @CameronRomney ...direc>ng)the)readers)eye)around)the) page,)drawing)aVen>on)to)specific) parts...)breaking)copy)into)sec>ons) )Dabner)(2004),)p.86 “ ”
  66. 66. @CameronRomney
  67. 67. @CameronRomney
  68. 68. @CameronRomney Best)Prac>ce Use)lines)and)shapes)to)SEPARATE)elements and)EMPHASIZE)important)things
  69. 69. @CameronRomney Graphics)a.k.a. Images,)photos,)drawings,)etc.
  70. 70. @CameronRomney Three kinds of graphics •Instructional •Supportive (strong and weak) •Decorative
  71. 71. @CameronRomney Instruc>onal Students)must)USE) the)image)to)do)the)) learning)task
  72. 72. @CameronRomney Suppor>ve Image)HELPS) students)to)do)the) learning)task
  73. 73. @CameronRomney Decora>ve Image)has)NO) learning)purpose
  74. 74. @CameronRomney Best)Prac>ce Use)INSTRUCTIONAL)or)STRONG)suppor>ve images)only
  75. 75. @CameronRomney )Misanchuk)(1992),)p.)239 If)instruc>onal)facilita>on)is)not)highly) probable,)then)...)graphics)should)not)be) used)in)instruc>onal)material. Graphics)can)be)a)distrac>on Evans,)Watson)and)Willows)(1987);)Peeck)(1987);)Misanchuck)(1992); Mayer)(2009);)Clark)&)Lyons)(2011);)Romney)&)Bell)(2012)) “ ”
  76. 76. @CameronRomney Best)Prac>ce Use)as)FEW)graphics)as)possible
  77. 77. @CameronRomney
  78. 78. @CameronRomney Best)Prac>ces)REVIEW Make)IMPORTANT)things)stand)out Use)repe>>on)to)signal)IMPORTANT)things Use)alignment)to)CONNECT)things Things)that)go)together)should)be)NEXT)TO)each)other Keep)your)materials)as)SIMPLE)as)possible Make)ALL)of)your)materials)look)the)SAME
  79. 79. @CameronRomney Best)Prac>ces)REVIEW Use)lines)and)shapes)to)SEPARATE)elements and)EMPHASIS)important)things Use)INSTRUCTIONAL)or)STRONG)suppor>ve images)only Use)as)FEW)graphics)as)possible Try)to)MATCH)the)visual)design)to)your)textbook

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