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Social Media Tools for Disasters


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Social Media Tools for Disasters presentation given at the Hawaii Emergency Preparedness & Homeland Security Workshop on Oct. 22, 2013. It was part of panel on Media Behind the Scenes.

Published in: Social Media, Technology, Business
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Social Media Tools for Disasters

  1. 1. The Role of Social Media in Disasters Burt Lum October 22, 2013 @bytemarks
  2. 2. The nature of social media Web 1.0 ● Management in Control ● One Way - Delivering the Message ● Repeat the Message ● Control the Message ● Educate ● Organization Creates Content Web 2.0 ● Community in Control ● Two Way - Being Part of the Conversation ● Adopt the Message ● Focus on the Community Voice ● Influence, collaborate ● User created content, co-create
  3. 3. 5 Trends in Disaster Management 1. 2. 3. 4. 5. Everything Happens at Lightning Speed People Demand Hyper-Transparency Dialog is important in Message Delivery Need to establish Trusted Sources Misinformation and Rumors Travel at Viral Speeds
  4. 4. Social Media in the EM Cycle
  5. 5. Levels of Engagement Monitor ● ● ● ● ● ● Gather information during the response or recovery phase Identify gaps in response Understand how opinion of your organization is forming Identify improvements to the response Identify people and/or communities in need Improve situational awareness Respond ● ● ● ● Increase speed of rumour log addressing (e.g. addressing inaccuracies and misinformation) Create a targeted response Request specific, required information Build trust between your organization and the public Engage ● ● Consult with your community Obtain in-depth feedback on response and information provided
  6. 6. Touchpoints ● Know where your audience is. ● Know how reach them. ● Continue to engage with them.
  7. 7. Monitor ● ● ● ● Search sites using hashtags & keywords Identify people & communities in need Improve Situational Awareness Collaborate TweetTracker
  8. 8. The Hawaii VOST (Virtual Operations Support Team) primary activities during an emergency include: ● Helping to post and retweet information from verified sources regarding the emergency. ● Monitoring social media for incidents of distress, danger and system failures. ● Monitoring social media for erroneous reports, misinformation and rumors.
  9. 9. Keys to Digital Crisis Management ● Set up a Listening Post program ● Get management buy-in on the importance of social media ● Identify the top online influencers (and begin building relationships) ● Know how you will “speak” online (e.g. Twitter, Facebook, YouTube, etc.) ● Establish Social Media Engagement Guidelines across your organization
  10. 10. Mahalo!
  11. 11. Burt Lum @bytemarks