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IE Global MBA Application by Byron Vermeulen - Express Yourself

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Answer to Question G: Do you think that the lifestyle of the inhabitants of your town or city reflects behavior that is in line with the concept of sustainable development? In your opinion, what should be improved?

References:
- Brussels Environment Indicators. Retrieved from http://www.environnement.brussels/guichet/indicateur
- European Green City Index. Retrieved from http://www.siemens.com/press/pool/de/events/corporate/2009-12-Cop15/European_Green_City_Index.pdf
- SPREAD Sustainable Lifestyles 2050. Retrieved from http://www.sustainable-lifestyles.eu

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IE Global MBA Application by Byron Vermeulen - Express Yourself

  1. 1. IE Global MBA Application By Byron Vermeulen Express Yourself - Question G
  2. 2. Do you think that the lifestyle of the inhabitants of your town or city reflects behavior that is line with the concept of sustainable development? In your opinion, what should be improved?
  3. 3. Sustainable Development MEETING THE NEEDS OF THE PRESENT WITHOUT COMPROMISING THE ABILITY OF FUTURE GENERATIONS TO MEET THEIR OWN NEEDS Economic Growth Social Well-Being Environmental Performance
  4. 4. Selected Indicators about My City, Brussels  GDP per head, PPP: 49’555€  Annual Gross Disposable Income per household: 23’924€ (vs. EU average 20’732€)  Population below poverty line: 15.1% (124th worldwide)  Access to Basic Health Services for All  One of the World’s Strongest Social Security System (Unemployment, Retirement, Healthcare)  Tertiary Education Enrolment Rate: 70.83% (among which 55% are women)  Energy Consumption per head: 86.88 GJ (vs. EU average of 81 GJ)  Share of Renewable Energy used by the city: 0.58% (vs. EU average of 7.4%)  > 50% driving to work vs. 2% cycling or walking (vs. EU average of 21%)  Share of Waste Recycled: 23.68%  Total Meat Consumption per capita per year: 77kg (vs. World average of 42kg)  Total Milk Consumption per capita per year: 238kg (vs. World average of 108kg)  Annual Water Consumption per head: 54.04 m3 (vs. EU average of 105 m3) ECONOMY SOCIAL ENVIRONMENT
  5. 5. These indicators demonstrate that it is now time for Brussels to further improve its environmental performance while maintaining social and economic well-being. There are three main aspects of Brussels citizens’ lifestyle impacting the environment : eating, moving, and living.
  6. 6. DO BRUSSELS CITIZENS EAT, MOVE, & LIVE IN A SUSTAINABLE WAY ?
  7. 7. EATING Proliferation of Organic Shops Environmental Awareness Campaigns Food Safety Concerns Speeding Up / Pace of Life Availability of Processed, Low-Cost & Fast Food Habits / Culture Junk Food High Consumption of Meat & Diary Non Seasonal, Exotic Imports HABITS ENCOURAGING MOVES TOWARD SUSTAINABILITY PERSISTENT UNSUSTAINABLE LIFESTYLES REASONS BEHIND UNSUSTAINABLE BEHAVIORS
  8. 8. GOVERNMENT / POLICY Policy for « Fat » Tax Adaptation of Food Prices to Reduce Meat, Dairy, & « Exotic » Consumption CITIZENS MOVEMENTS Consumers as Producers Urban / Rooftop Farming Adaptation of Diet toward Sustainable Options BUSINESSES Easier Access to Sustainable Food Affordable Healthy Food Shops More Local Farmers’ Market TRIPARTITE IMPROVEMENTS NEEDED
  9. 9. MOVING Recent Apparition of « Car-Free » Zones Bike-Sharing Services Flexible Work Options Home Office Suburban Lifestyle Spread Out City Convenience Cheaper Air Fares Status Symbol Single Car Use « One of European Union’s Highest» Intensive Air Travel ENCOURAGING MOVES TOWARD SUSTAINABILITY PERSISTENT UNSUSTAINABLE LIFESTYLES REASONS BEHIND UNSUSTAINABLE BEHAVIORS
  10. 10. TRIPARTITE IMPROVEMENTS NEEDED GOVERNMENT / POLICY Congestion Charges Limited Parking Options Heavy Fuel Taxes Urban Planning to Decrease Mobility Needs CITIZENS MOVEMENTS Collaborative Transport Use of Efficient Transportation Technology Pivot toward Sustainable Transportation BUSINESSES Pivot toward Sustainable Models (e.g. Electric Car) Creation of Attractive Local & Eco-Tourism Options Reinvention of Working Habits
  11. 11. LIVING Apparition of «Eco-Houses» Eco-Friendly Subsidies Energy & Waste Campaigns Individualism Status Symbol Associated with Ownership Desire for Technology (Energy Intensive) Average House Size « One of the Highest among European Capitals » More Stuff, More Waste Heavy Energy Use per House Absence of Renewable Energy ENCOURAGING MOVES TOWARD SUSTAINABILITY PERSISTENT UNSUSTAINABLE LIFESTYLES REASONS BEHIND UNSUSTAINABLE BEHAVIORS BRUSSELS
  12. 12. TRIPARTITE IMPROVEMENTS NEEDED GOVERNMENT / POLICY Adaptation of Utilities Prices to Reduce Consumption Access to Convenient Recycling Taxes - « True Cost Products » CITIZENS MOVEMENTS Collaborative Consumption vs. Ownership Structure Renewable Energy Use Switch toward Co-Housing BUSINESSES Availability of Sustainable Products & Housing Business Models Focusing on Reducing Consumption
  13. 13. MULTIPLE REASONS BEHIND UNSUSTAINABLE BEHAVIORS NECESSITY FOR JOINT EFFORTS GOVERNMENT BUSINESS CITIZENS POLICY INNOVATION ACTIONS BRUSSELS MORE SUSTAINABLE
  14. 14. Thank you for considering my application

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