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Strategic Planning for Digital Asset Management

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Before you implement a digital asset management (DAM) system, you need to know what you are up against by taking the pulse of the current DAM situation at your company. Use this quick start DAM strategy guide to hit the ground running!

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Strategic Planning for Digital Asset Management

  1. 1. Strategic planning For digital asset management
  2. 2. 1. Establish DAM vision 2. Audit digital assets 3. Document DAM use cases 4. Create DAM mission statement 5. Identify key stakeholders 6. Use RACI chart 7. Assess DAM maturity
  3. 3. Establish your digital asset management vision
  4. 4. Strategic planning for digital asset management Establish your digital asset management vision • Document end goals and DAM vision • Consider how DAM will serve as the foundation of your entire digital ecosystem • Identify resources both internally & externally • Imagine possibilities of the future state of your DAM program at your organization • Identify the key initiatives • Choose goal date to accomplish digital asset management program initiatives
  5. 5. Do a content audit
  6. 6. Strategic planning for digital asset management Do a content audit • Auditing your assets helps you to understand the types of content your organization is creating, re-using and interacting with • Use your digital asset management analytics to see what kinds of topics and themes are most popular for your organization
  7. 7. Document use cases and business requirements
  8. 8. Strategic planning for digital asset management Document use cases and business requirements • Document the high-level requirements and use cases by engaging with subject matter experts and end users in your organization by using this free collection of DAM governance documents • Dive deep into their daily work streams to really understand the business
  9. 9. Determine the scope of your DAM
  10. 10. Strategic planning for digital asset management Determine the scope of your DAM • What records belong in the DAM? • Which digital files do not belong in the DAM platform? • What is the purpose of your DAM? • A mission statement or DAM scope will help you determine during appraisal if records belong in the DAM or not
  11. 11. Key stakeholders
  12. 12. Strategic planning for digital asset management Key stakeholders • Determine which stakeholders or departments will benefit the most for the initial DAM launch or relaunch • Find your internal DAM champions and supporting stakeholders such as IT project managers, business analysts, DAM consultants, librarians, and executive leadership
  13. 13. DAM RACI
  14. 14. Strategic planning for digital asset management DAM RACI • A RACI chart outlines who is responsible, accountable, consulted and informed for specific tasks in a DAM program • Use the RACI chart and other DAM governance documents in this free collection to keep your DAM planning on track
  15. 15. Assess DAM maturity
  16. 16. Strategic planning for digital asset management Assess DAM Maturity • Use the DAM maturity model as a way to assess and document your company’s effectiveness and maturity in regards to digital asset management
  17. 17. We’ve got your assets covered

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