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Brand Management Software for Dummies

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The best way to make sure your brand is current, clear, and consistent across all media channels is to employ brand management software. Click to find out more.

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Brand Management Software for Dummies

  1. 1. Turn creative chaos into branding brilliance Brand Management Software for Dummies
  2. 2. Before the world was hyper-connected by the internet, social media, virtual reality, mobile apps, and the 24-hour news cycle, branding was a simpler and slower process.
  3. 3. This is not the world we live in anymore...
  4. 4. Now, making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology.
  5. 5. The best way to “keep calm and brand on” is by employing brand management software.
  6. 6. But what exactly is brand management software?
  7. 7. What is brand management software? Brand management software is a tool that organizations use to keep their branded content organized, and it helps ensure that every brand touchpoint is consistent.
  8. 8. What does brand management software help your team accomplish?
  9. 9. What does brand management software help your team accomplish? Brand management software makes your team more productive by providing a central hub for all branded content and a place where approved assets can be created, stored, organized, and shared with others.
  10. 10. What are the most import features that a brand management software should have? 1. A central repository for your branding assets that is convenient and accessible to all stakeholders 2. A place where brand guidelines can be housed,easily accessed and updated when necessary 3. The ability to control permissions and access to content 4. The ability for users to create and customize brand-approved assets from approved templates 5. A method to collaborate and distribute assets quickly and from any location
  11. 11. How do you choose the right brand management software?
  12. 12. How do you choose the right brand management software? 1. Assemble a team that represents the different types of stakeholders who will be using the software 2. Plan your timeline with clear deadlines on research, comparison, references, purchase, and implementation 3. Align your software purchase with strategic business goals and objectives 4. Identify critical requirements that the software must have based on the current challenges you face 5. Compare the best solutions from a narrowed list of vendors who meet your company’s needs 6. Talk to references that currently use the software solutions on your shortlist 7. Make a decision after all your due diligence and plan the implementation process with your new partner
  13. 13. Ready to roll?

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