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정보처리모형

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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정보처리모형

  1. 1. 정보처리모형<br />광고홍보학과<br />10118994<br />박 별<br />
  2. 2. 정보처리이론이란?<br />“인간이 정보를 얻어, <br />그 정보를 저장하고, <br />저장된 정보를 분석하는 이론”<br />
  3. 3. 정보처리과정은?<br />통 계 과 정<br />장기기억<br />자극<br />감각등록<br />단기저장<br />단기기억<br />망 각<br />
  4. 4. 정보처리모형?<br />AIDA , AIDMA, AISAS ..<br />
  5. 5. AIDA 모형<br />주목(Attention)<br />↓<br />흥미유발(Interest)<br />↓<br />열망(Desire)<br />↓<br />행동(Action)<br /><ul><li>소비자가 제품을 </li></ul>구매하는 과정에서 <br />보이는 심리상의 <br />흐름을 표현한 모형<br />
  6. 6. AIDA 모형<br /><ul><li> 소비자들의 주목과 흥미를 유발해</li></ul>제품에 대한 구매욕을 자극함으로<br /> 해당 제품을 구매하게 만드는 <br /> 광고가 이상적인 광고<br />
  7. 7. AIDMA 모형<br />주목(Attention)<br />↓<br />흥미유발(Interest)<br />↓<br />열망(Desire)<br />↓<br />기억(Memory)<br />↓<br />행동(Action)<br /><ul><li>AIDA모형에서</li></ul>‘기억단계’추가<br /><ul><li>소비자가 제품을 기억하고 구매함</li></li></ul><li>AISAS 모델<br />주목(Attention)<br />↓<br />흥미유발(Interest)<br />↓<br />검색(Search)<br />↓<br />행동(Action)<br />↓<br />공유(Share)<br /><ul><li>인터넷을 </li></ul>활용한 새로운 <br />소비자행동<br />프로세스<br />

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