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a crash course
Grab tab ( a ) Audio ( b ) Questions ( c ) a c b
Bev McPhee, MBA Master of Arts, Professional Communication Royal Roads University, Victoria BC Chris Burdge Social Marketi...
<ul><li>What is social media? </li></ul><ul><li>Who’s playing? Why? </li></ul><ul><li>How can new tools can help me in my ...
During a crisis there is an expectation that organizations will efficiently communicate with communities. The ability to m...
 
<ul><li>Internet & mobile tools for  sharing  &  discussing  information </li></ul>
 
 
 
not   organized
not controlled
… a new way of understanding communities social media is…
 
 
Blogs RSS Feeds Podcasts Twitter Facebook Flickr iTunes
 
<ul><li>facebook </li></ul>web spaces
 
 
<ul><li>Hyper viral  </li></ul><ul><li>Engage with citizens  </li></ul><ul><li>Build a gathering place  </li></ul><ul><li>...
<ul><li>twitter </li></ul>micro blogs
<ul><li>Twitter   </li></ul><ul><li>A   micro-blogging service allowing users to send & read “tweets” which are text-based...
 
 
 
<ul><li>May 2008: Sichuan Province China 7.9 magnitude </li></ul><ul><li>Reported in progress via text, video & Twitter </...
 
 
<ul><li>Instant & targeted distribution  </li></ul><ul><li>Engage & develop relationships  </li></ul><ul><li>Finger on the...
<ul><li>dailysplice </li></ul>podcasts
<ul><li>Podcasting </li></ul><ul><li>A  series of  digital   computer files ,  usually either  audio   or   video , that i...
 
 
 
View Royal Fire Chief Paul Hurst
<ul><li>Rich, emotive content </li></ul><ul><li>Easy & quick to update/distribute </li></ul><ul><li>Maintain control from ...
 
<ul><li>Ignore it </li></ul><ul><li>Adopt it </li></ul><ul><li>Embrace it </li></ul>
<ul><li>At your peril </li></ul><ul><li>Citizens move on with or without you </li></ul>
<ul><li>Open accounts / create content </li></ul><ul><li>Hope for the best </li></ul><ul><li>Limited results  </li></ul>
<ul><li>Invest time…  </li></ul><ul><li>Identify and train </li></ul><ul><li>Produce  real  results   </li></ul>
<ul><li>Q: How do we get started? </li></ul><ul><li>Q: What resources are required ? </li></ul><ul><li>Q: Who in our organ...
<ul><li>Q: How do we get started ? </li></ul><ul><li>A: Develop a social media strategy </li></ul>
<ul><li>Q: What resources are required?  </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>A: Identify and t...
<ul><li>Q: How do we track success ? </li></ul><ul><li>A: Identify & implement tracking tools </li></ul>
<ul><li>What social media is </li></ul><ul><li>Who’s playing and why </li></ul><ul><li>How new tools can help you in your ...
 
 
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Social Media For Emergency Response Communications

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Answers a few questions for Public Information Officers:
- What is social media?
- Who’s playing? Why?
-How can new tools can help me in my role in emergency and disaster management?

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Social Media For Emergency Response Communications

  1. 1. a crash course
  2. 2. Grab tab ( a ) Audio ( b ) Questions ( c ) a c b
  3. 3. Bev McPhee, MBA Master of Arts, Professional Communication Royal Roads University, Victoria BC Chris Burdge Social Marketing Consultant bWEST Interactive, Victoria BC
  4. 4. <ul><li>What is social media? </li></ul><ul><li>Who’s playing? Why? </li></ul><ul><li>How can new tools can help me in my role in emergency and disaster management? </li></ul>
  5. 5. During a crisis there is an expectation that organizations will efficiently communicate with communities. The ability to manage social media communications makes crisis response even more effective.
  6. 7. <ul><li>Internet & mobile tools for sharing & discussing information </li></ul>
  7. 11. not organized
  8. 12. not controlled
  9. 13. … a new way of understanding communities social media is…
  10. 16. Blogs RSS Feeds Podcasts Twitter Facebook Flickr iTunes
  11. 18. <ul><li>facebook </li></ul>web spaces
  12. 21. <ul><li>Hyper viral </li></ul><ul><li>Engage with citizens </li></ul><ul><li>Build a gathering place </li></ul><ul><li>Detailed metrics reporting </li></ul>web spaces
  13. 22. <ul><li>twitter </li></ul>micro blogs
  14. 23. <ul><li>Twitter </li></ul><ul><li>A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length. </li></ul>
  15. 27. <ul><li>May 2008: Sichuan Province China 7.9 magnitude </li></ul><ul><li>Reported in progress via text, video & Twitter </li></ul><ul><li>10 minutes before US Geological Service </li></ul><ul><li>BBC first learned about earthquake from Twitter </li></ul><ul><li>Within hours hundreds of donation sites created </li></ul>
  16. 30. <ul><li>Instant & targeted distribution </li></ul><ul><li>Engage & develop relationships </li></ul><ul><li>Finger on the pulse </li></ul>micro blogs
  17. 31. <ul><li>dailysplice </li></ul>podcasts
  18. 32. <ul><li>Podcasting </li></ul><ul><li>A series of digital computer files , usually either audio or video , that is released periodically and made available for download by means of web syndication . </li></ul>
  19. 36. View Royal Fire Chief Paul Hurst
  20. 37. <ul><li>Rich, emotive content </li></ul><ul><li>Easy & quick to update/distribute </li></ul><ul><li>Maintain control from your site </li></ul>podcasts
  21. 39. <ul><li>Ignore it </li></ul><ul><li>Adopt it </li></ul><ul><li>Embrace it </li></ul>
  22. 40. <ul><li>At your peril </li></ul><ul><li>Citizens move on with or without you </li></ul>
  23. 41. <ul><li>Open accounts / create content </li></ul><ul><li>Hope for the best </li></ul><ul><li>Limited results </li></ul>
  24. 42. <ul><li>Invest time… </li></ul><ul><li>Identify and train </li></ul><ul><li>Produce real results </li></ul>
  25. 43. <ul><li>Q: How do we get started? </li></ul><ul><li>Q: What resources are required ? </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>Q: How do we track success? </li></ul>
  26. 44. <ul><li>Q: How do we get started ? </li></ul><ul><li>A: Develop a social media strategy </li></ul>
  27. 45. <ul><li>Q: What resources are required? </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>A: Identify and train resources </li></ul>
  28. 46. <ul><li>Q: How do we track success ? </li></ul><ul><li>A: Identify & implement tracking tools </li></ul>
  29. 47. <ul><li>What social media is </li></ul><ul><li>Who’s playing and why </li></ul><ul><li>How new tools can help you in your role in emergency and disaster management </li></ul>

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