a crash course
Grab tab ( a ) Audio ( b ) Questions ( c ) a c b
Bev McPhee, MBA Master of Arts, Professional Communication Royal Roads University, Victoria BC Chris Burdge Social Marketi...
<ul><li>What is social media? </li></ul><ul><li>Who’s playing? Why? </li></ul><ul><li>How can new tools can help me in my ...
During a crisis there is an expectation that organizations will efficiently communicate with communities. The ability to m...
 
<ul><li>Internet & mobile tools for  sharing  &  discussing  information </li></ul>
 
 
 
not   organized
not controlled
… a new way of understanding communities social media is…
 
 
Blogs RSS Feeds Podcasts Twitter Facebook Flickr iTunes
 
<ul><li>facebook </li></ul>web spaces
 
 
<ul><li>Hyper viral  </li></ul><ul><li>Engage with citizens  </li></ul><ul><li>Build a gathering place  </li></ul><ul><li>...
<ul><li>twitter </li></ul>micro blogs
<ul><li>Twitter   </li></ul><ul><li>A   micro-blogging service allowing users to send & read “tweets” which are text-based...
 
 
 
<ul><li>May 2008: Sichuan Province China 7.9 magnitude </li></ul><ul><li>Reported in progress via text, video & Twitter </...
 
 
<ul><li>Instant & targeted distribution  </li></ul><ul><li>Engage & develop relationships  </li></ul><ul><li>Finger on the...
<ul><li>dailysplice </li></ul>podcasts
<ul><li>Podcasting </li></ul><ul><li>A  series of  digital   computer files ,  usually either  audio   or   video , that i...
 
 
 
View Royal Fire Chief Paul Hurst
<ul><li>Rich, emotive content </li></ul><ul><li>Easy & quick to update/distribute </li></ul><ul><li>Maintain control from ...
 
<ul><li>Ignore it </li></ul><ul><li>Adopt it </li></ul><ul><li>Embrace it </li></ul>
<ul><li>At your peril </li></ul><ul><li>Citizens move on with or without you </li></ul>
<ul><li>Open accounts / create content </li></ul><ul><li>Hope for the best </li></ul><ul><li>Limited results  </li></ul>
<ul><li>Invest time…  </li></ul><ul><li>Identify and train </li></ul><ul><li>Produce  real  results   </li></ul>
<ul><li>Q: How do we get started? </li></ul><ul><li>Q: What resources are required ? </li></ul><ul><li>Q: Who in our organ...
<ul><li>Q: How do we get started ? </li></ul><ul><li>A: Develop a social media strategy </li></ul>
<ul><li>Q: What resources are required?  </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>A: Identify and t...
<ul><li>Q: How do we track success ? </li></ul><ul><li>A: Identify & implement tracking tools </li></ul>
<ul><li>What social media is </li></ul><ul><li>Who’s playing and why </li></ul><ul><li>How new tools can help you in your ...
 
 
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Social Media For Emergency Response Communications

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Answers a few questions for Public Information Officers:
- What is social media?
- Who’s playing? Why?
-How can new tools can help me in my role in emergency and disaster management?

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  • Welcome everyone to XX Sponsored by XX Delighted you’ve joined
  • Before we begin, let me tell u about the control panel you see floating on the right-hand side of your screen Three easy features you might need to use
  • Now a bit about us I’m Bev: moderator; teach graduate level courses in communications at RRU; SM interest/engagement is exploding; Also a Sr Consulant with IBM, S &amp; C Division Our guest presenter is Chris Burgde. Chris is a familiar face at conferences, corp events and trade shows as a popular speaker addressing social media strategies and trends. He’s the founder of bWest Interactive, and has consulted for Fortune 1000 companies (like BMW Japan, HP, Kia, Nestle Purina). He specializes in helping organizations grow their businesses using social media and emerging web technology. We’re also joined by Rian Bowden, co-founder of DailySplice, and sponsor of today’s webinar.
  • Let’s get started Today’s session is meant to give you a quick overview—or a taster—of social media and it’s growing presence in your industry We hope by the end of the session, you’ll have a better idea of What Social Media is Who’s playing (and most importantly…why!) And how you might use some of the new tools in emergency and disaster management. Chris will focus on three specific types of social media (XXX) and popular tools people are using to make the ‘magic’ happen
  • Thanks Renee. Widespread loss and disruption from storms, such as Hurricane’s Katrina and Rita make it a challenge to communicate using traditional methods The recent tragedy at Virginia Tech showed us that stakeholders are hungry for information and are likely to turn to the Internet for immediate news and information when it isn’t readily available from the source An effective and modern crisis communication plan can assist the Frost communication team to provide responsive, accurate and up-to-date information to important stakeholders and to receive their input in return. The Frost Crisis Communication Plan will allow Frost to become the authoritative source of information against which other accounts and conflicting information are tested To achieve this, the Frost communication team has been considering an Interactive Communications Platform to get accurate and up-to-date information out to Frost employees, customers, shareholders, the community Such a platform would effectively open up a two-way conduit of communication with Frost’s most critical stakeholders
  • Social Media For Emergency Response Communications

    1. 1. a crash course
    2. 2. Grab tab ( a ) Audio ( b ) Questions ( c ) a c b
    3. 3. Bev McPhee, MBA Master of Arts, Professional Communication Royal Roads University, Victoria BC Chris Burdge Social Marketing Consultant bWEST Interactive, Victoria BC
    4. 4. <ul><li>What is social media? </li></ul><ul><li>Who’s playing? Why? </li></ul><ul><li>How can new tools can help me in my role in emergency and disaster management? </li></ul>
    5. 5. During a crisis there is an expectation that organizations will efficiently communicate with communities. The ability to manage social media communications makes crisis response even more effective.
    6. 7. <ul><li>Internet & mobile tools for sharing & discussing information </li></ul>
    7. 11. not organized
    8. 12. not controlled
    9. 13. … a new way of understanding communities social media is…
    10. 16. Blogs RSS Feeds Podcasts Twitter Facebook Flickr iTunes
    11. 18. <ul><li>facebook </li></ul>web spaces
    12. 21. <ul><li>Hyper viral </li></ul><ul><li>Engage with citizens </li></ul><ul><li>Build a gathering place </li></ul><ul><li>Detailed metrics reporting </li></ul>web spaces
    13. 22. <ul><li>twitter </li></ul>micro blogs
    14. 23. <ul><li>Twitter </li></ul><ul><li>A micro-blogging service allowing users to send & read “tweets” which are text-based posts of up to 140 characters in length. </li></ul>
    15. 27. <ul><li>May 2008: Sichuan Province China 7.9 magnitude </li></ul><ul><li>Reported in progress via text, video & Twitter </li></ul><ul><li>10 minutes before US Geological Service </li></ul><ul><li>BBC first learned about earthquake from Twitter </li></ul><ul><li>Within hours hundreds of donation sites created </li></ul>
    16. 30. <ul><li>Instant & targeted distribution </li></ul><ul><li>Engage & develop relationships </li></ul><ul><li>Finger on the pulse </li></ul>micro blogs
    17. 31. <ul><li>dailysplice </li></ul>podcasts
    18. 32. <ul><li>Podcasting </li></ul><ul><li>A series of digital computer files , usually either audio or video , that is released periodically and made available for download by means of web syndication . </li></ul>
    19. 36. View Royal Fire Chief Paul Hurst
    20. 37. <ul><li>Rich, emotive content </li></ul><ul><li>Easy & quick to update/distribute </li></ul><ul><li>Maintain control from your site </li></ul>podcasts
    21. 39. <ul><li>Ignore it </li></ul><ul><li>Adopt it </li></ul><ul><li>Embrace it </li></ul>
    22. 40. <ul><li>At your peril </li></ul><ul><li>Citizens move on with or without you </li></ul>
    23. 41. <ul><li>Open accounts / create content </li></ul><ul><li>Hope for the best </li></ul><ul><li>Limited results </li></ul>
    24. 42. <ul><li>Invest time… </li></ul><ul><li>Identify and train </li></ul><ul><li>Produce real results </li></ul>
    25. 43. <ul><li>Q: How do we get started? </li></ul><ul><li>Q: What resources are required ? </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>Q: How do we track success? </li></ul>
    26. 44. <ul><li>Q: How do we get started ? </li></ul><ul><li>A: Develop a social media strategy </li></ul>
    27. 45. <ul><li>Q: What resources are required? </li></ul><ul><li>Q: Who in our organization? </li></ul><ul><li>A: Identify and train resources </li></ul>
    28. 46. <ul><li>Q: How do we track success ? </li></ul><ul><li>A: Identify & implement tracking tools </li></ul>
    29. 47. <ul><li>What social media is </li></ul><ul><li>Who’s playing and why </li></ul><ul><li>How new tools can help you in your role in emergency and disaster management </li></ul>

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