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SOCIAL MEDIA
        STRATEGY SHEET


Do you have a 30 second elevator pitch? Streamline your focus with social media and ...
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One Page Social Media Strategy for Professionals

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A one page strategy guide for executives and professionals who want to maximize efforts with online communication. This worksheet is a reference for defining what goal you want to reach before shooting off in the wrong direction. Having these basics covered will streamline your ability to connect with the right people.

Published in: Business, Technology
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One Page Social Media Strategy for Professionals

  1. 1. SOCIAL MEDIA STRATEGY SHEET Do you have a 30 second elevator pitch? Streamline your focus with social media and connect to specific niche audiences. This worksheet is a reference for defining what goal you want to reach before shooting off in the wrong direction. Having these basics covered will streamline your ability to connect with the right people. What is your end goal? What is your metric of success? Typical success metrics: awareness, press coverage, sales conversion, investment, competitive differentiation What is your pitch? (Short and sweet, 110 to 125 characters) What are the top three benefits you offer as a professional? What is the audience you are trying to reach? GENDER AGE INCOME EDUCATION INDUSTRY TITLE COMPANY SIZE GEOGRAPHIC REGION DESCRIBE YOUR CURRENT AUDIENCE RELATIONSHIP Sample descriptions: NON-EXISTENT, COLD, WARM, ESTABLISHED, FRIENDLY DESCRIBE YOUR CURRENT PROFESSIONAL BRAND Sample descriptions: NON-EXISTENT, ONLY OFFLINE, GOOD INSIDE MY NICHE, REGIONAL, GLOBAL, THOUGHT-LEADER HTTP://buzzprofile.com http://twitter.com/buzzprofile

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