Presented by: Kathleen Hessert
Footprint                                                   Legacy                                        Shadow© 2011 Buz...
Attention vs                                              Attraction© 2011 BuzzManager, Inc All Rights Reserved
Find                           Listen   Engage   Lead© 2011 BuzzManager, Inc All Rights Reserved
Listen for and act on  business intelligence© 2011 BuzzManager, Inc All Rights Reserved
Investigator: Be broadly aware of what’s being said & its priority,                         who’s saying it & where.      ...
© 2011 BuzzManager, Inc All Rights Reserved
Mainstream media declines while social skyrockets                                                     Influence becomes “s...
© 2011 BuzzManager, Inc All Rights Reserved
15,662 followers                                                Critical importance                                       ...
© 2011 BuzzManager, Inc All Rights Reserved
 Engagement built into programming Increased Impact Broadens audiences© 2011 BuzzManager, Inc All Rights Reserved
 Take credit card payments  on your phone No merchant account necessary Ease of use doesn’t equals  ease of abuse
Kathleen HessertFounder & CEOBuzzManager, Incwww.buzzmgr.com704.541.5942@kathleenhessert Twitter, Linkedin, Google+khesser...
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7 Social Media Trends for 2012 Security

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7 Social Media Trends for 2012 Security

  1. 1. Presented by: Kathleen Hessert
  2. 2. Footprint Legacy Shadow© 2011 BuzzManager, Inc All Rights Reserved
  3. 3. Attention vs Attraction© 2011 BuzzManager, Inc All Rights Reserved
  4. 4. Find Listen Engage Lead© 2011 BuzzManager, Inc All Rights Reserved
  5. 5. Listen for and act on business intelligence© 2011 BuzzManager, Inc All Rights Reserved
  6. 6. Investigator: Be broadly aware of what’s being said & its priority, who’s saying it & where. Firefighter: Look for signs of problems brewing for PR, marketing, customer service etc. to stomp out before there’s a crisis. Coach: Take information to appropriate personnel & perpetuate deeper understanding of business intelligence across departments encouraging others to use the data effectively & incorporate into decision-making where appropriate. Wizard: Develop ways to turn intelligence from word of mouth (social media) conversations into solutions for challenges & find innovative ways to leverage positive information for the organization. Spokesperson: Through listening first, find creative ways to take your message to the public where they’re talking; crafting authentic messages that recognize & respect their interests & perspective.© 2011 BuzzManager, Inc All Rights Reserved
  7. 7. © 2011 BuzzManager, Inc All Rights Reserved
  8. 8. Mainstream media declines while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless© 2011 BuzzManager, Inc All Rights Reserved
  9. 9. © 2011 BuzzManager, Inc All Rights Reserved
  10. 10. 15,662 followers Critical importance History f sentiment Archive of recent posts© 2011 BuzzManager, Inc All Rights Reserved
  11. 11. © 2011 BuzzManager, Inc All Rights Reserved
  12. 12.  Engagement built into programming Increased Impact Broadens audiences© 2011 BuzzManager, Inc All Rights Reserved
  13. 13.  Take credit card payments on your phone No merchant account necessary Ease of use doesn’t equals ease of abuse
  14. 14. Kathleen HessertFounder & CEOBuzzManager, Incwww.buzzmgr.com704.541.5942@kathleenhessert Twitter, Linkedin, Google+khessert@buzzmgr.com

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