Word-of-mouth/social media case study: HP 31 Days of the Dragon

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The hows, whys and lessons learned from one of the most successful word-of-mouth programs/social media campaigns of of all time! Also, see the updated version for new info.

Published in: Business, Technology

Word-of-mouth/social media case study: HP 31 Days of the Dragon

  1. ® HP 31 Days of the Dragon Word-of-mouth Marketing Case Study

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