Secrets of supima

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  • Pima cotton is so strong that Goodyear Tire and Rubber Company of Ohio purchased several thousand acres of land in the Salt River Valley to produce Pima cotton for use in its automobile tires. The tire’s inner-casing was made of layers of strong cotton, and rubber was vulcanized on its surface
  • Supima is a 100% irrigated cropSupima is also 100% harvested by machine93% of Supima is harvested in California which has the strictest environmental regulations in the worldSupima is cotton you can feel good about
  • Shirting:Fabrics of Supima® Cotton had higher tensile strength than all other fabrics (22% to 24%).Under tension, Supima® Cotton woven fabrics were able to withstand up to 50 pounds per inch more than regular or specially blended cottons.Burst StrengthSupima withstood up to 50 pounds per inch more than woven fabrics made from regular or specially blended cottons.
  • Strength Testing:Industrial roots of Supima are a big advantageHeavier weights made with Supima provide incredible strength and durability with comfort and softness
  • Supima® Cotton knit shirts and sweaters provide up to a 50% advantage in pilling resistance .Supima® Cotton knit shirts provides a range of up to 42% advantage in bursting strength.Upon washing and drying of 50 cycles, Supima® Cotton knit shirts suffered the least thickness change and shrinkage and the best dimensional stability.
  • Secrets of supima

    1. 1. Insider’s Guide to Luxury Cotton<br />Buxton Midyette VP Marketing & Promotions<br />
    2. 2. Presentation Overview<br />Introduction: Supima<br />Overview of Luxury Cottons<br />Supima Fiber Advantages<br />Supima Fashion Advantages<br />More information<br />
    3. 3. 1911: Pima is born<br />
    4. 4. Pima’s Industrial Heritage1920 Goodyear Tire Co.<br />
    5. 5. Spirit of St. Louis1927<br />
    6. 6. 1954- The Start of Supima<br />
    7. 7. Supima Authenticity<br /><ul><li>Licenses entire supply to ensure product integrity
    8. 8. Limit licensing to better brands and retailers</li></li></ul><li>Overview of Luxury Cottons<br />
    9. 9. What’s Up with all the Cottons???<br />Supima <br />Egyptian<br />cotton<br />Sea Island <br />Cotton<br />Peruvian <br />Cotton<br />Turkish <br />cotton<br />Pima Cotton<br />
    10. 10. Luxury CottonsRepresents top 3% of World Cotton<br />
    11. 11. Definition of Luxury Cotton<br />In the U.S., cotton must be 1 – 3/8 inches or longer to be defined as an Extra-Long Staple (ELS) cotton or Luxury Cotton. <br />
    12. 12. Egyptian Cotton<br />Giza varieties 70, 88, 45<br />Annual Production: 150,000 bales <br />Represents 30% of total crop of 500,000 bales<br />
    13. 13. Peruvian Cotton<br /><ul><li>“Pima” Cotton
    14. 14. Grown in northern coastal region
    15. 15. Annual Production: 16,000 bales</li></li></ul><li>Sea Island Cotton<br /><ul><li>Historically, was grown in coastal Georgia
    16. 16. Currently grown in Barbados
    17. 17. Annual Production: 300 - 600 bales</li></li></ul><li>Supima (Superior Pima)<br /><ul><li>Grown only in Southwestern U.S.
    18. 18. Annual Production: 600,000 bales
    19. 19. Supima ® is registered trademark owned by growers—only licensees can use it</li></li></ul><li>Supima Production Areas<br />Eureka<br />Redding<br />Winnemucca<br />Reno<br />NEVADA<br />Santa Rosa<br />Salt Lake City<br />Carson City<br />Provo<br />Sacramento<br />Oakland<br />San Joaquin Valley<br />93%<br />UTAH<br />Denver<br />San<br />Francisco<br />Grand Juction<br />Kansas <br />Salina<br />Oakley<br />City<br />Colorado <br />Fresno<br />Topeka<br />COLORADO<br />Springs<br />CALIFORNIA<br />Cedar City<br />KANSAS<br />San Luis<br />Durango<br />Las Vegas<br />Obispo<br />Wichita<br />Bakersfield<br />Raton<br />Santa <br />Ponca City<br />Yucca<br />Barbara<br />Flagstaff<br />Santa Fe<br />Oklahoma<br />San Bernadino<br />Tulsa<br />City<br />Los Angeles<br />ARIZONA<br />Amarillo<br />Albuquerque<br />Lawton<br />Phoenix<br />OKLAHOMA<br />San Diego<br />NEW MEXICO<br />Lubbock<br />Las Cruces<br />Ft. Worth<br />Tucson<br />Dallas<br />El Paso<br />Odessa<br />Waco<br />TEXAS<br />Ft. Stockton<br />Austin<br />Houston<br />San Antonio<br />7%<br />Corpus Christi<br />
    20. 20. Luxury Cotton Fiber Advantages<br />
    21. 21. Supima Length<br />18<br />
    22. 22. Length<br />Supima is up to 35% longer than conventional cotton<br />
    23. 23. Length<br />Longer Fibers Produce Smoother, Finer Yarn<br />
    24. 24. Supima Strength<br />21<br />
    25. 25. Strength<br />Supima is up to 45% stronger than conventional cotton<br />
    26. 26. Strength<br />Stronger fibers make stronger yarn and fabric<br />
    27. 27. Strength<br />Stronger fibers allow designer to use lighter fabrics with not sacrifice to durability. <br />
    28. 28. Supima Fineness<br />25<br />
    29. 29. Fineness<br />Supima’s micronaire is in the optimum range <br /> for dyeing: 3.7 to 4.2<br />
    30. 30. Fineness<br />Narrower range of fiber diameters means:<br />Better dye uptake<br />18% more fibers per cross section<br /> Enhanced strength<br />
    31. 31. Superior Performance = Superior Pima <br />Fiber Advantages:<br />35% Longer<br />45% Stronger<br />Optimum Fineness<br />18% higher molecular density<br />Fabric Results:<br />Appearance: Superior drape, color and luster<br />Comfort: Natural softness, smoothness of hand<br />Performance: Strength and durability<br />
    32. 32. Supima Advantage:Apparel<br />
    33. 33. Supima Advantage:<br />Wovens<br />
    34. 34.
    35. 35.
    36. 36. Supima Advantage:<br />Knits<br />
    37. 37.
    38. 38. Additional Information on Supima<br />
    39. 39. www. supima.com<br />36<br />
    40. 40. www.facebook.com/supima<br />37<br />
    41. 41. http://supimacotton.blogspot.com/<br />38<br />

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