Starting a business needs a lot of preparation, which is ideally written down in a business plan. Businesses need the direction provided by a vision and mission statement and clear company values, to be successful in the long term. An on-going adaption of the company's products/services to the external market environment secures business success. However, consistency in regards to the company’s activities is needed to build brand value. A well working pricing and revenue system secures that the business is profitable. Conclusively, businesses need to get many things right, and may profit from the advice of professional, especially during their early days.