This document outlines an agenda for a workshop about developing positive workplace culture. The workshop will include presentations from two speakers with experience transforming workplace culture, followed by moderator-led discussions and conclusions. Speaker 1 will discuss her experience changing culture at Quintiles Belgium, while Speaker 2 will focus on transforming people management practices. The goal of the workshop is to share best practices, discuss tools for cultural change, and brainstorm new ways to motivate employees. The workshop aims to make participants more visionary in their approaches to building strong organizational culture and community.

1. 1

2. Tools to develop a positive
workplace culture
Introduction (9h30 - 10h)
Presentation by Pascale Luyckx (10h - 11h)
Break (11h - 11h15)
Presentation by Laurence Vanhée (11h15 - 12h15)
Discussion (12h15 - 13h15)
Conclusions (13h15 - 13h30)
Networking lunch (13h30 - 14h30)
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3. Pascale Luyckx (Speaker 1)
• Specialized in the transformation of HR in the
context of globalization
• > 23 years of experience @ U.S. multinationals
• Past: HR Director at Pfizer & Senior HR Director
at Quintiles Belgium
• Present: Managing Director & HR Freelance
Consultant at HRBP-Consulting
• Topic of today: a changing workplace culture at
Quintiles Belgium

4. Laurence Vanhée (Speaker 2)
• Specialized in people organization and change
management
• Human Heritage Developer (people are not
resources!)
• Past: VP Corporate HR at IBA, Group HR Director
at Groupe DBassociates
• Present: Human Heritage Developer at Belgian
Ministry of Social Security
• Topic of today: Transforming the way we manage
people

5. Bob Thomas (Moderator 1)
• Specialized in Corporate Culture, Organizational
change & team building, Talent Development
• People and their talents are what matters
• Past: Director-Global Head Organization & People
Development at GSK Biologicals; Managing Partner
at Hermes Consulting
• Present: Partner at Acker Deboeck and Company

6. Mark Verheyden (Moderator 2)
• PhD Student Communication Sciences
• Fascinated by employer branding and
corporate culture
• Past: graduated in History and
Communication Sciences at the Vrije
Universiteit Brussel
• Present: Teaching Assistant
(Communication Sciences) following
an additional master program at the
Institute for European Studies

7. This workshop is about...
Sharing best practices
Discussing tools used to change a workplace culture
Tackling problems encountered during a culture
change
The exchange of experiences
The use of theoretical concepts that help us see
things in a different perspective
Brainstorming over new possibilities to motivate
people
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8. The ultimate goal
To become a visionary
company
8

9. Being Visionary
Clock building, not time telling
More than profits
Preserve the core while stimulating progress
BHAG (‘Big Hairy Audacious Goals’)
Cult-like cultures
Try a lot of stuff and keep what works
Homegrown is simply better
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10. Human Relations are at the
core
Some useful concepts:
Organizational identification
Commitment
Employer branding
Employee motivation
...
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11. But...
What on earth does it mean!?
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12. You only realize what it is, when you don’t
have it no more
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13. Sabena: bankrupt but not
forgotten
“Everyone worked for Sabena, everything else was bull.”
(Decraene, Denruyter, Sciot, 2002)
“Sabena is and stays a part of who we are.” (De Morgen,
2006)
“I dreamed about Sabena for many more years, every night I
used my badge.” (De Morgen, 2006)
“Because Sabena, that was one family.” (Het Laatste Nieuws,
2004)
“I have never seen a corporate culture that remained so
strong (even after bankruptcy).” (De Morgen, 2002)
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14. The question
Is it possible to create a sense of
community at the workplace?
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15. The answer
You!
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