Introduction• We have been asked to research and evaluate the most useful and relevant social media applications which will be useful for food and drink manufacturers. For example Irn-Bru.• Food and Drinks manufacturers have a broad range of customers due to the fact that all individuals have different food and drink preferences: therefore this market segment includes the entire population.• Food and Drink manufacturers however aim to please specific segment of the mark depending on what they products they have to offer.• Out of a various number of social media applications, we believe that the most useful for manufacturers within the food and drink industry would be youtube, instagram and googleplus.
Applications Chosen- The 3 main applications our team have chosen to recommend are Google Plus, Instagram and YouTube.- Google+ (Google Plus) is a social networking and identity service which is owned and operated by Google Inc.- As of December 2012, Google Plus had a total of 500 million registered users, 235 million of which are active on a monthly basis.- Unlike other conventional social networks which are generally accessed through a single website, Google has described Google+ as a "social layer" consisting of not just a single site, but many as they offer a range of online properties.- Instagram is a free application for iPhone or Android that allows users to take photos and then apply filters to change the look of the photos and then share them with other users.- YouTube is a video sharing website on which users can upload, share and view videos.
Google Plus• Communication: - Messaging, Live Video Chats etc..• Smaller User Based - Less users = less competition.• Direct and personal relationships. - Trustworthy• Marketing - Free Promotions, Increases Brand Awareness
Instagram• Food and drinks companies can use Instagram to post pictures of its products and add filters to make them look more creative than normal pictures of products.• Companies may use Instagram to Promote exclusive discount and codes for new products within a photo.• Companies may also wish to post pictures of what happens behind the scenes at the company for example what employees are doing.
Instagram• In just a matter of weeks after joining Instagram a year and a half ago, Chobani (@Chobani) attracted a loyal clique of some 9,000 “Chobaniac” followers, which helped catapult the company from little-known to must-have. Chobani generated buzz about its brand on Instagram by encouraging followers to share their own pictures and holding weekly contests. A recent Chobani Instagram contest showcased Chobani fans photos of their favorite yogurt mix-in ingredients. Chobani chose a winning fan picture each week and awarded winners free cases of yogurt.
YouTube• Creating a channel is the first step that the company who are wishing to improve their business through YouTube should take.• Allows the company to customise a profile to their requirements. The channel should have the company’s branding and colours and should have the relevant information that customers should know about them.• Allows users to subscribe to any uploads which will keep them up to date with any goings on within the company.
YouTube• YouTube analytics is a free tool which would also be useful for the food and drinks company.• Allows the company to gather an insight of who is viewing their video and from whereabouts in the world they are viewing it from.• Allows the food and drink’s company to find out how users have come across their video for example was it through a shared link on Facebook or a feature link on YouTube?• Allows company to measure success of video
YouTube• Promotion of videos is a third way of improving your business through YouTube.• Feature their videos on the YouTube homepage in order to attract the attention of users visiting the site.• Videos are also able to be used as adverts at the start of other videos on YouTube and it is usually a requirement that the user has to watch at least the first few seconds of the video before skipping it.