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© Business Model Institute 2013Brainstorming using theBusiness Model Wheel ™
2Addressing the Core Business Model© Business ModelInstitute 2013
3What is the offering?© Business ModelInstitute 2013
4How will you monetize it?© Business ModelInstitute 2013
5How will sustain the model?© Business ModelInstitute 2013
6Write the core businessmodel on the wheel© Business ModelInstitute 2013
Business Model Wheel example usingonline music service
9Use the outer ring to note keypoints for each section© Business ModelInstitute 2013
11Add section scores© Business ModelInstitute 2013
13Use the framework as abrainstorming tool© Business ModelInstitute 2013
15The Business Model Wheeloffers a structured approachto brainstorm and evaluate abusiness model© Business ModelInstitute ...
16© Business ModelInstitute 2013Download the Business Model Wheel ™at businessmodelwheel.com
Brainstorming with the Business Model Wheel (TM)
Brainstorming with the Business Model Wheel (TM)
Brainstorming with the Business Model Wheel (TM)
Brainstorming with the Business Model Wheel (TM)
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Brainstorming with the Business Model Wheel (TM)

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Brainstorming with the Business Model Wheel (TM)

  1. 1. © Business Model Institute 2013Brainstorming using theBusiness Model Wheel ™
  2. 2. 2Addressing the Core Business Model© Business ModelInstitute 2013
  3. 3. 3What is the offering?© Business ModelInstitute 2013
  4. 4. 4How will you monetize it?© Business ModelInstitute 2013
  5. 5. 5How will sustain the model?© Business ModelInstitute 2013
  6. 6. 6Write the core businessmodel on the wheel© Business ModelInstitute 2013
  7. 7. Business Model Wheel example usingonline music service
  8. 8. 9Use the outer ring to note keypoints for each section© Business ModelInstitute 2013
  9. 9. 11Add section scores© Business ModelInstitute 2013
  10. 10. 13Use the framework as abrainstorming tool© Business ModelInstitute 2013
  11. 11. 15The Business Model Wheeloffers a structured approachto brainstorm and evaluate abusiness model© Business ModelInstitute 2013
  12. 12. 16© Business ModelInstitute 2013Download the Business Model Wheel ™at businessmodelwheel.com

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