How to Write Vision and Mission Statements For Your Business

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Learn how vision and mission statements help you make better decisions for your startup or small business, stay focused, and build a great company culture.

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How to Write Vision and Mission Statements For Your Business

  1. 1. BUSINESS BEGINNERS FOR B B FOR www.businessforbeginners.ca How To Write Statements VISION & MISSION
  2. 2. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements WHAT IS A VISION STATEMENT?A vision statement is a sentence communicates a company’s long-term goal in broad terms, and typically includes a heavy dose of inspiration.
  3. 3. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements The vision statement you create for your company should: 1) Tell people about the big dream your company hopes to achieve 2) Communicate the long-term plan 3) Be inspirational
  4. 4. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements WHAT IS A MISSION STATEMENT?A mission statement is a sentence that explains why the company exists and tells people three things...
  5. 5. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Your mission statement should tell people: 1) What the company does 2) Who the company does it for 3) How the company does it
  6. 6. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements WHY DO I NEEDTHESE STATEMENTS? These statements are important for four reasons...
  7. 7. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements #1. It helps you prioritize and spend your time on the things that actually matter. #2. Your team will all be on the same page as to what it is trying to achieve and how you plan to achieve it. #3. Top talent are more likely to want to join a team. #4. These statements act as the nucleus that your story and culture will be built around. The 4 Reasons... Vision and mission statements are important:
  8. 8. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Example: The Canadian Cancer Society Vision: Creating a world where no Canadian fears cancer. Mission: The Canadian Cancer Society is a national, community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer.
  9. 9. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Mission Statement: 1) WHAT -> It works to eradicate cancer and enhance the quality of life of those living with cancer 2) WHO -> People living with cancer 3) HOW -> Through a network of volunteers Example: The Canadian Cancer Society
  10. 10. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Example: ALDO Shoes & Accessories Vision: The ALDO Group vision is to make people feel good through the products and services we provide every day. Mission: The ALDO Group’s mission is to consistently provide a total customer experience through our people, products and environ- ments and to ensure an enjoyable and memorable shopping experience for every customer.
  11. 11. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Mission Statement: 1) WHAT -> Provides a total customer experience that is enjoyable and memorable 2) WHO -> Customers 3) HOW -> Through their people, products and environments Example: ALDO Shoes & Accessories
  12. 12. BUSINESS BEGINNERS FOR B B FOR How to Write Vision & Mission Statements Final Thoughts: While these warm and fuzzy thoughts may seem like a waste of time, they can help you keep your eyes on the prize, and make the right decisions. Look to do things that are aligned with, or are helping you achieve your vision and mission and avoid those activities that don’t. See the full post, examples and practice problems at www.businessforbeginners.ca Twitter: @bizforbeginners FB: facebook.com/businessforbeginners.ca Google+: plus.google.com/+BusinessforbeginnersCa-blog

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