Brazil's Business English Divide

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Brazil needs strong English skills as host for the World Cup, Rio Olympics, and its growing global competitiveness. However, can Brazil bridge its Business English Divide?

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Brazil's Business English Divide

  1. 1. Business English Divide/Brazil: A Business English Ace Spotlight businessenglishace.com
  2. 2. Business English Divide / Brazil Four Factors Increase Demand for Business English businessenglishace.com
  3. 3. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #1 - Rising middle class, more purchasing power, more access to global markets, demand for English as wealth increases. businessenglishace.com
  4. 4. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #2 –World Cup – tourists from all around the world speaking language of tourism – English. businessenglishace.com
  5. 5. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #3 – Rio Summer Olympics – flow of international attendees speaking language of tourism – English. businessenglishace.com
  6. 6. Business English Divide / Brazil 4 Factors Increase Demand for Business English ▪ FACTOR #4 – Emerging Economic Power – as the ‘B’ in BRICs, Brazil looks beyond LatinAmerican markets, needs language of international trade, English. businessenglishace.com
  7. 7. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ English First qualifies Brazil as having a “low proficiency” of English overall. businessenglishace.com
  8. 8. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ Brazil scores only 3.27 our of 10 points in the 2013 Business English Index by Global English. businessenglishace.com
  9. 9. Business English Divide / Brazil Can Brazil bridge the Business English Divide? ▪ Brazil has a Business English skills gap. ▪ Strong demand, but weak supply of English speakers. businessenglishace.com
  10. 10. Business English Divide / Brazil ▪ How are your Business English skills? ▪ Business English is now a necessity! ▪ Read How to Be a Business English Ace and improve your skills today. businessenglishace.com
  11. 11. About Business English Ace ▪ Business EnglishAce was conceived by author and English instructor H. E. Colby to help business professionals achieve personal and career success using Business English. ▪ For more information, visit www.businessenglishace.com. ▪ Please tweet your friends! businessenglishace.com

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