Cable and the Cloud: Strategies, Services and Success Stories


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From CTAM Business Services Council: For small-and medium-sized U.S. businesses, moving computing operations out of the server closet and into what is broadly branded as "the cloud" is now a cornerstone IT strategy, offering cost, flexibility and speed advantages. Encompassing varying combinations of communications, infrastructure and software services that rely on remote computing systems connected over broadband networks, the business cloud computing movement has demonstrated tremendous marketplace momentum.

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Cable and the Cloud: Strategies, Services and Success Stories

  1. 1. BUSINESS MARKET INTELLIGENCE FROM CTAM CABLE AND THE CLOUD: Strategies, Services and Success Stories
  2. 2. Contents Introduction 3 Cloud Business 2013: Facts and Forecasts 4 What Works: Ideas and Approaches for Market Success 5 Cable in the Cloud: Current Strategies 7 Competitive Watch 10 Cloud Competitor Market Rankings 11 CTAM Cloud Showcase 12 Addendum: Selected Cable Provider Services 13 BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 2
  3. 3. For small-and medium-sized U.S. businesses, moving computing operations out of the server closet and into what is broadly branded as “the cloud” is now a cornerstone IT strategy, offering cost, lexibility and speed advantages. Encompassing varying combinations of communications, infrastructure and software services that rely on remote computing systems connected over broadband networks, the business cloud computing movement has demonstrated tremendous marketplace momentum. Six million small and mediumsized businesses worldwide entering the cloud computing market last year alone (Parallels, Feb. 2013). According to an April 2013 survey of 822 U.S. businesses by the researcher Neovise, 54% of businesses have by now adopted some form of cloud computing. In business, as Forbes writer Reuven Cohen recently commented, “The cloud has gone mainstream.” Introduction Economic evaluations af irm the mainstream status for business cloud IT services. Estimates from market research organizations suggest U.S. SMBs could spend close to $20 billion in 2013 on cloud IT services, with projections calling for recurring double-digit compound annual growth rates. Even the more conservative of the forecasts, those with narrowly de ined interpretations of “cloud” services, show impressive upward trajectory. The reasons by now are well known. With a pay-as-you-go model that yields savings through multiple/shared tenancy, cloud computing is attractive to SMBs that aim to replace seemingly endless capital investment and replacement cycles with predictable and manageable operating expenses. Additionally, the immediate scalability available through use of cloud resources supports faster deployment of services and business processes while lessening the time and attention spent on technology management. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD Underscoring the large and growing market for business cloud computing is the broad range of companies that now compete for IT budgets of SMBs by promoting some form of “cloud” solution. A Google search using the terms “U.S. business cloud computing services” yields millions of results, with providers ranging from familiar business computing brands such as Dell and Microsoft to newly launched specialists that package and resell cloud solutions. The widespread adoption of business cloud IT services over the past several years roughly coincides with the rise of the cable telecommunications industry as a signi icant and trusted provider of broadband transport, communications and IT services for business customers. “Cable operators, as opposed to other providers, are the ones that have the broadband connection with businesses,” observed Cisco Systems Inc. cloud services specialist Victoria Ministri in an interview. “They have the trusted relationship and the rep who calls on customers. It’s a natural evolution to move into the cloud business.” As this dovetailing has taken place — cable’s increasing business communications market share coupled with the rapid adoption of cloud computing — participants in both camps have begun to introduce solutions that marry cable’s deepening business communications imprint with the embrace of cloud IT services among SMBs. How this pairing is evolving, the potential opportunities it creates for the cable industry, and the challenges associated with cable’s entry into the cloud IT marketplace are the subjects of this CTAM Business Market Intelligence report. 3
  4. 4. Clarifying the market dimensions for business spending on cloud IT services is an inexact pursuit because of the absence of commonly accepted de initions. As CableLabs® Vice President Glenn Russell noted during a 2013 CTAM panel discussion, Wikipedia’s de inition of “cloud computing” dismisses the term as “ambiguous jargon.” At the other end of the spectrum, Deloitte identi ies cloud computing as “a collection of Internet-based or private network services providing users with scalable, abstracted IT capabilities, including software, development platforms and virtualized servers and storage.” Cloud Business 2013: Facts and Forecasts From a cable industry perspective, one prominent company, Time Warner Cable Business Class, has characterized cloud services as encompassing these characteristics: On-demand availability Consumption-based (customers are billed based on what they use) Opex-driven (cloud services may remove upfront capital expenses entirely) Based on self-service and customer-led automation Despite differences around de inition, there is broad agreement among researchers around the trajectory of U.S. and/or global business investment in cloud IT resources and services. North America cloud services revenue, $B $100B $92.1 $90B 15% GR= $73.2 CA $80B $70B $50B Deloitte sees cloud computing alternatives replacing about 14.5% of premise-based IT spending worldwide by 2020, a sharp acceleration from about 2% in 2013. Cisco’s Internet Business Services Group projects even more rapid replacement of premise spending in the U.S., estimating half of U.S. SMBs will devote at least one third of their total IT budgets to cloud and managed services in 2013. To be sure, cloud IT expenditures make up only a fraction of the estimated $300 billion-plus spent annually by U.S. business on information technology and telecommunications. But it’s the trajectory of cloud spending that makes the category stand out. CTAM’s 2012 cloud computing market initiative coalesced several analysts’ estimates into the tables below, which depict both the momentum of the North American business cloud IT marketplace and the cloud’s share of SMB spending on key IT services. Proportion of total IT budget spend on SaaS/IaaS +Mgnd. services, SMBs w/5–20 employees 100% 90% $82.9 7% 4% 8% 19% 80% 8% 5% 13% 12% 70% $63.2 $60B Parallels, a cloud services provider, estimates the U.S. SMB cloud market at $18.9 billion in 2013 and forecasts that it will grow at a 19% CAGR through 2015. Overall market growth 60% $53.7 23% $30B 30% $20B 10% $0B 25% 31% 20% $10B 13% 19% 40% $40B 11% 22% 50% $45.4 16% 26% 19% 0% 2010 2011 2012 2013 2014 2015 Sources: IDC, OVUM, Information Week, CSMG BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 17% 17% 2011 14% 9% 8% 2012 40% >50% 41–50% 31–40% 21–30% 11–20% 1–10% 0% >30% of IT budget on SaaS/IaaS 2013 Sources: Cisco IBSG, CSMG 4
  5. 5. What Works: Ideas and Approaches for Market Success Because cable’s entry into the cloud is in its early stages, it’s difficult to draw firm conclusions about ideal product mixes, implementation approaches and sales practices. Here are some themes that are emerging, however, as cable companies pursue a bigger role in the cloud: There are no “killer apps”…yet: Cloud services that have exhibited early market momentum for Bright House Networks include hosted PBX and hosted voice services, according to Vice President Craig Cowden. On the data side, it’s a challenge to differentiate from a host of “me-too” products and services (such as data backup and hosted exchange) that are widely available from many providers. One possible breakthrough, Cowden believes, may come from desktop-as-a-service offerings that essentially replace the need to purchase, install and maintain business software machine-by-machine. Instead, applications are abstracted into the cloud, thus reducing capital expenses and improving reliability. “I don’t think that cable companies are necessarily thought of as the natural provider of desktop as a service today…but as we grow deeper with managed services, (clients) really do change their perception of what a cable company is as a business class services provider,” Cowden said. Product needs vary by customer size: For smaller businesses, observed Time Warner Cable’s Greg King, cloud services are appealing mostly for their delivery of quick access to resources and services and the “immediate grati ication” it produces. Moving upmarket, security and reliability begin to loom larger as purchase incentives. And for larger enterprise customers, the focus tends to shift to “transformative” ideals that can reshape the role of IT to support more agile, faster business processes. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD Verticals are drawn to unique “cloud” product sets: Educational institutions, for example, may favor managed wide-area network services over managed LANs as a way to maximize investment in IT/telecom services that qualify for subsidies under the FCCdirected E-Rate program for schools and libraries. For certain health care sector clients, managed content iltering solutions may be especially appealing to aid in compliance with privacy requirements of the federal Health Insurance Portability and Accountability Act (HIPPA). Service sets providers apart: With a large number of competitors in the (broadly de ined) cloud IT marketplace, cable companies can stand out by delivering outstanding service. Time Warner Cable believes its “white glove” onboarding process for SMB customers that are moving to hosted exchange services has helped to create a positive irst experience in migrating to the cloud. Bright House Networks’ Cowden noted many competitors are distant companies with little more than email help desk functionality, in contrast to cable’s local feet-on-thestreet service presence. 5
  6. 6. Language matters: Despite the fervor associated with the term “cloud” at large, not all cable companies are intentionally branding their hosted services as such. In the mid-market space, business customers “tend to use ‘cloud’ and ‘managed services’ interchangeably, so the lines are very blurred,” pointed out Lightpath Senior Vice President, Marketing and Business Development Julia McGrath at CTAM’s June 2013 cloud services panel. Industry business services strategists instead suggest talking more about functionality and service advantages rather than labeling offerings as “cloud” or otherwise. Also, Bright House Networks’ Cowden cautioned against lapsing into tech jargon: “You can easily fall in the trap of using common terminology that is consistent with telecom professionals that we work with, and many of our customers are not that.” Network ownership can be a critical differentiator. Experts see an evolution in which their facilities-based networks become more tightly integrated with cloud services over time, creating important competitive distinctions. Even today, however, cable business services strategists see advantages springing from their transport-based relationships with customers, which can create opportunities for conversations around newer cloud products. As Time Warner Cable’s King commented, “There’s a very low barrier of entry to be an over-the-top provider of software as a service or of many of the other cloud services. But there's a pretty high barrier of entry to become a network provider.” “It’s important to recognize that we have a history as cloud companies. We don’t often think of it that way, but our video services are fundamentally cloud services. There’s content being delivered over a network to a thin client that the customer has, and some of it, such as pay-per-view, uses consumption-based billing. We are cloud services companies, and have been since the beginning.” viewpoints Partnerships can be fruitful: For a growing number of cloud services, other providers including software developers, network components companies and others offer proven solutions cable companies may not care to replicate internally. “In some situations some of these cloud companies may actually provide (solutions) we can’t, so we could end up partnering with them,” said Cablevision’s McGrath. — Greg King, Time Warner Cable Product specialists are essential: Although certain cloud services such as hosted Exchange may lend themselves to transactional sales models and even automated ordering, more complex IaaS and hosted PBX services require product specialists who can work closely with larger customers to devise more customized solutions — and to close sales. Although experts suggest this sort of “sales overlay” approach — a mix of transactional access plus product specialists for more complicated implementations — may prevail for a long time, they believe a critical success factor will be the ability to collapse certain cloud services into easy-to-order offerings that deliver sales ef iciencies. Cloud IT offerings can enhance company brands and perceptions: In the same way that entry into the business telecommunications realm has helped to transform perceptions of cable providers, a deeper involving in cloud-based IT services can have a positive impact on the way companies are viewed by customers. BendBroadband believes its introduction of colocation and cloud services has done just that. “I think in the past, we were perceived as a residential services provider for the most part, even with DOCSIS® and even phone services in the business space,” said Vice President Wade Holmes. “Once we established The Vault, it really changed the perception of BendBroadband in the community as a true business services provider.” BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 6
  7. 7. Cable in the Cloud: Current Strategies U.S. cable companies have exhibited varying strategies around cloud services. Some have deep portfolios of managed and/or hosted business services that are branded as "cloud" offerings, while others have resisted overt entry into a fragmented marketplace that seems to invite new competitors by the week. Illustrating some of the more aggressive approaches are: Time Warner Cable, which has acquired a well-known national provider of cloud computing services, NaviSite Bright House Networks, which has acquired a hosted PBX voice provider, Telovations, in its anchor Florida markets BendBroadband, which has built and operates its own regional data center offering a broad collection of cloud services for business customers Comcast, which has acquired two providers in the cloud IT space, Cimco and New Global Telecom (A list of selected cable provider cloud services begins on p. 13.) The most common approach among cable companies, however, is to offer a selected range of managed and hosted services and products that fall under the broad rubric of “cloud” computing for business. One reason for the mix of offerings and a diversity of opinion on cloud services as a business has to do with differing perspectives about the role of cable companies in serving business customers historically. Until recently, most of the inroads cable has made in the SMB and larger business markets have sprung from a transport role. From high-speed Internet connectivity for the small office/home office market to dedicated private line Ethernet for large government and enterprise customers, cable has mainly been adopted by businesses as a competitively priced, extremely capable alternative to incumbent carriers for data connectivity and transport. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD In 2011, Oregon cable company BendBroadband opened BendBroadband Vault, a Tier III data center that is a cornerstone of BendBroadband’s strategy to become a regional leader in cloud computing for businesses. Wade Holmes, BendBroadband’s Vice President of Technology, believes the alignment between BendBroadband’s expanded iber optic network and the data center is a key differentiator: “Our thinking was that we’d be extending our physical footprint to so many businesses that were minimally served; and by connecting them, we could make their of ices an extension of our data center.” viewpoints 7
  8. 8. The “cloud” differs by thrusting cable providers into the role of product provider and caretaker of essential computing and IT functions businesses rely on every day. One example here is providing a sales management application via the cloud — a service that does not depend entirely on providing underlying transport and network. Another example is remote data storage, a common application of cloud computing in which businesses entrust their data to a third party that is responsible for archiving and in some cases restoring data in the event of a disruption. Here again, although cable companies may have some differentiating advantages by virtue of their managed networks and their trusted relationships with business customers, the end product is not inextricably tied to the ownership and operation of a data network. As Time Warner Cable Vice President of Product Management and Vertical Markets Satyanarayana Parimi said during an interview for this report, “The cloud is more about IT than it is about telecom.” Understanding how cloud services intermix and play off the foundational role of cable companies as owners/operators of high-capacity data networks is currently an essential question companies are facing. In the most positive light, the trusted relationships cable companies have with thousands of businesses are seen as an entry point or invitation to establish deeper business relationships and sell products that, as some put it, “go beyond the demarc,” or the point where cable networks hand off traf ic to internal business devices. A more cautious point of view is that it is exactly that same demarcation point where cable As it considers its cloud strategy, the companies concede market cable company Bright House Networks differentiation and enter a highly makes distinctions between “managed competitive market for cloud services” that tend to be premise-based, services that is populated with such as managed Wi-Fi networks and the likes of Microsoft, Google, managed local area networks for and (literally) business customers, and “hosted thousands of independent, smaller services” such as hosted PBX, which aggregators of services. exhibit more of a “cloud” lavor. “I look at viewpoints cloud as a hosted extension of a managed services portfolio,” said Bright House Vice President Craig Cowden at CTAM’s June 2013 panel discussion on cloud services during The Cable Show 2013. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 8
  9. 9. “We’re not relying on last mile access from any other providers. We are doing it ourselves. We’re extending the lexibility, reliability, the secure environment, to every single one of our customers. As we do that, and we gain their trust as a service provider, it’s a natural conversation to explore what other products you can bring to them and deliver over your iber network.” viewpoints — Julia McGrath, Lightpath A third perspective, one expressed by several cable business services strategists who shared their thoughts with CTAM, is that not all “cloud” services can be neatly placed on either side of the network handoff point. Instead, there is a continuum of cloud services that have varying relationships with cable’s familiar world of networks and transport services. Some have a closer af inity to cable’s network/transport heritage than others. They include offerings such as managed network routing in which the relationship between the cloud IT service and the underlying network is tightly aligned, or managed security and intrusion detection services that involve examination and treatment of traf ic lowing across a network. More distant in terms of productnetwork kinship are services such as SaaS or desktop-as-a-service, where it’s possible for customers to unshackle from a dependence on any particular network provider in a “bring your own bandwidth” sort of accommodation. A thoughtful review of this continuum — from highly network-dependent cloud services to those that are more removed from network management — may be helpful in establishing priorities for entry and for sustained pro itability in the cloud computing market. Time Warner Cable’s Parimi suggests that the determining consideration may revolve around focusing irst on network-dependent cloud services, where cable companies, by virtue of their ownership and operation of managed networks, can differentiate themselves from “over-the-top” competitors. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 9
  10. 10. Competitive Watch Although a wide variety of telecom, software and service providers are vying for various slices of the “cloud” IT market for business, the cable industry encounters particularly intense pressure from rival telecommunications companies that have ambitions similar to cable’s. AT&T: Cloud solutions (under the brand name AT&T Synaptic) include storage, Computing-as-a-Service, Platform-as-a-Service and a specialty medical imaging portfolio. Alliance with IBM also offers high-end, enterprise secure cloud services backed by service level agreements. Branding language: “Reduce infrastructure costs by aligning business expense with business value.” CenturyLink: Branded “Enterprise Cloud Networking,” CenturyLink’s family of services includes virtual private data center, colocation, managed hosting. The 2011 acquisition of data center operator Savvis for $2.7 billion signaled keen intent to play a large role in the cloud. Main target for now is large businesses; CenturyLink does not advertise cloud services specifically for SMBs. Frontier Communications: Little or no focus on cloud IT, but does offer data backup and recovery plus bandwidth on demand through an owned/operated Tier 3 data center facility. Branding language: “Ensure that your business is never interrupted by equipment bottlenecks, failures or unforeseen disasters.” Level3 Communications: Attempts to create linkage between cloud computing and network ownership/expertise. Assets offered include public clouds accessed via core Internet backbone, private clouds accessed via dedicated MPLS, private line and wavelength connections, and hybrid clouds connected through any of the above. Solutions include storage, disaster recover, SaaS. Branding language: “With cloud computing, the network becomes part of the application. Level 3 uses our networking expertise to bring cloud service providers and cloud service users together over a network cloud optimized for your unique needs.” BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD TW Telecom: The largest business Ethernet provider promotes an ability to create private network connections into public and private cloud environments. Branding language: “Our Intelligent Network provides better scalability, performance and security than any other provider in the industry — with no upgrades or changes required to existing network infrastructure.” Verizon: A key competitive move was the 2011 acquisition of the cloud computing and hosting company Terremark for $1.4 billion. Current family of “cloud” IT products revolves around the 2010 launch of a Computing-as-a-Service (CaaS) offering targeting companies with 20 to 1,000 users and allowing for automated ordering and con iguration of cloud servers for storage, security, software applications and more. Branding language: “Helping revolutionize the way the world shares, collaborates, buys, and sells.” XO Communications: The national networking provider describes a range of cloud-based offerings including on-demand IT infrastructure, security, contact center and VoIP services. Branding language: “XO cloud services can help you simplify the delivery and management of services to your employees, customers and partners. In addition to making your business more agile, XO cloud services can help improve your bottom line so that you can invest capital back into your business.” 10
  11. 11. Facilities-based providers are part of a wider range of cloud computing companies that includes companies operating large data centers accessible through independent or unaligned networks. The top 10 cloud computing companies as ranked by the news aggregator for 2012 were: Cloud Competitor Market Rankings 1 Amazon Web Services: Targets enterprise IT, employs massive server infrastructure used by prominent companies including Net lix Inc. 2 Rackspace: $1.3 billion in 2011 revenue; 80,000-plus servers in more than 233,000 square feet of data center space. 3 CenturyLink/Savvis: 2011 combination of CenturyLink and Savvis combined CenturyLink networking/hosting assets with Savvis’s colocation and managed/hosted cloud services. 4 Leader in enterprise-class CRM pioneered multi-tenant applications and computing. 5 Terremark (Verizon): In 2012, launched a single-tenant cloud infrastructure to answer demands for heightened security from larger customers. 6 Joyent: Provides enterprise cloud solutions for big customers including Dell; now licensing its platform to telcos as a partnership play. 7 Citrix: Rising pro ile for its open stack IaaS platform that supports large public cloud implementations. 8 Bluelock: Focuses on small and midsized companies with blend of cloud hosting and managed IT services. 9 Microsoft: Continues expansion of data centers to support Of ice 365 cloud-based productivity suite plus public cloud constellation named Azure. 10 VMWare: Positioning its VCloud automation engine as a sort of middleman for private cloud providers. Source for rankings:, 2012 BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 11
  12. 12. Numerous CTAM Business Services Council member companies provide technology, resources and guidance to cable companies as they migrate to cloud-based business telecom and IT services. Members with expertise in cloud business services include: CTAM Cloud Business Showcase Business & Operational Support Systems Netcracker Collaboration and Content Tools Adobe Consulting & Strategy TMNG Global Sand Cherry Associates CMG Partners Network Infrastructure Alcatel Lucent Arris Ciena Cisco Systems Data Acquisition & Analysis ESRI Neustar TNS Data Centers, Hosting and IT Services BendBroadband Hostway NaviSite BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD 12
  13. 13. Addendum: Selected Cable Provider Services Large U.S. cable companies have deployed a mix of business IT services that fall loosely under the “cloud” umbrella, with products, branding approaches and go-to-market strategies varying by provider. The following capsules offer selected examples: BendBroadband: The independent Oregon cable company stands out in the cable/cloud marketplace by virtue of its wholly owned regional data center, BendBroadband Vault, launched in 2011 and certi ied by the Uptime Institute as a Tier III facility. In addition to offering collocated leased data center space, BendBroadband Vault offers cloud services through partnerships with VMware and CommVault. They include: Vault Restore: cloud-based online backup and disaster recovery services Virtual Data Center: Server and storage virtualization Infrastructure-as-a-Service Private cloud design Bright House Networks: Hosted Microsoft Exchange and remote data backup are two pillars of the business cloud portfolio. Also of note: A hosted voice service, branded Gadget, that combines elements of Bright House Networks’ business phone and broadband Internet services to enable a full-featured business communication solution allowing anywhere access to calls and messages from multiple devices (PCs, mobile phones and tablets). Cablevision (Lightpath): Cloud services include Optimum Lightpath Hosted Voice, a cloud hosted business voice service offering a variety of call features (auto attendant, call forward, selective call treatment and more) plus uni ied messaging, mobility applications and collaboration/ conferencing features. In addition, a deep lineup of “Lightpath Managed Services” can be construed as cloud-based, although Optimum Lightpath intentionally does not use the term “cloud” in its product branding. Among these are: Managed Wi-Fi Managed backup Collaboration and conferencing services Managed video services BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD Charter Business: Cloud services for SMBs are provided through a partnership with services enablement specialist Parallels. They include hosted exchange, data backup and website management, backed by a self-service portal designed to appeal to small businesses that may lack internal IT resources. Comcast Business Services: Prominent cloud services include: Business VoiceEdge, a hosted PBX offering that allows business customers to replace premisebased telephone equipment with a hosted solution that reduces capital outlays and allows more lexibility in adding lines and managing service features. The Upware™ Marketplace, a collection of cloudbased, third-party business applications targeted to SMBs and available for purchase via Comcast’s business portal. Upware applications include data backup solutions from Carbonite and Mozy; security products from Norton and Websense, collaboration tools from Box (online storage), Microsoft (Web collaboration); Soonr (online ile sharing) and YouSendIt (document collaboration). The Upware product set is designed to help small business owners simplify “what can be a complex world of choices when evaluating cloud-based services,” explained Kevin O’Toole, Senior Vice President and General Manager of New Business Solutions for Comcast Business Services in a blog post. Comcast’s cloud-for-business portfolio draws in part on resources of Colorado-based New Global Telecom, an IP voice services provider acquired by Comcast in 2010, and Cimco, a Chicago-based telecommunications and cloud services provider Comcast acquired in 2011. 13
  14. 14. Cox Communications: Cloud offerings include VoiceManager IP Centrex, an advanced cloud-based hosted VoIP telephone system, delivering businessgrade voice service over Cox’s private network. The hosted voice service is positioned as a way to “eliminate the complexity of traditional PBX or key systems and unite your entire business with a single communications platform.” In some markets Cox allows offers virtual environments for storage and access to networked computing resources, including Tier 4 data center security/backup plus CaaS offerings featuring virtual portals that enable self-management of operating systems, leased servers and CPU/memory/storage requirements. Among bene its highlighted are: Pay less for hardware handling and housing Gain improved business continuity with offsite computing and built-in redundancy Deploy repetitive computing solutions faster with fewer issues In August 2013, Cox announced a strategic partnership with data center operator ViaWest that adds colocation and cloud infrastructure services offerings in Cox’s Las Vegas, Phoenix and Southern California markets. BUSINESS MARKET INTELLIGENCE FROM CTAM — CABLE AND THE CLOUD Suddenlink Communications: Services Suddenlink de ines as “cloud” based account for roughly 10 percent of total commercial and carrier services revenue, according to Mary Meduski, Executive Vice President and Chief Financial Of icer. They also represent a “mission critical” set of services for SMBs. That translates to “stickier” relationships that bode well for customer longevity, she commented during a 2013 Cable Show panel discussion. Cloud services offered by Suddenlink include managed Wi-Fi networks and managed VPNs. Time Warner Cable: Hosted communication and collaboration solutions for SMBs include Microsoft Hosted Exchange, SharePoint and Outlook applications, plus online backup. Enterprise and larger-business solutions are delivered via Navisite, the cloud services provider Time Warner Cable acquired in 2011. Navisite/TWC Business offerings include: Application services Enterprise hosting Managed cloud services 14
  15. 15. © 2013 CTAM: Cable & Telecommunications Association for Marketing All rights reserved. Written for CTAM by Stewart Schley Content, LLC.