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How To Write An Executive Summary


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by Vikram Rao (Business Builders Club)

Published in: Business, Economy & Finance
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How To Write An Executive Summary

  1. 1. How to Write an Executive Summary<br />Business Builders Club<br />10-13-2009<br />
  2. 2. The problem<br />The opportunity<br />The idea<br />Marketing/financing strategy<br />Long-term outlook<br />Summary<br />Agenda<br />
  3. 3. Catch the judge’s eye<br />Attention grabber<br />Like an introduction<br />Introduce a situation with a problem<br />Value Proposition<br />Introduce the solution<br />The Problem<br />
  4. 4. Market size, segmentation, growth<br />Being realistic is the key<br />Conduct market research<br />Ask experts<br />The Opportunity<br />
  5. 5. Describe how your product works<br />No technical details!<br />Quantify your product’s appeal<br />Surveys, existing statistics, etc.<br />Competitive advantage<br />Know your competitors’ strengths and weaknesses<br />The Team<br />What experts have you consulted?<br />The Idea<br />
  6. 6. How will you spread word about your product?<br />Distribution channels<br />Market penetration strategy<br />Business model<br />Franchise, licensing, manufacturing, etc.<br />Amount of capital needed<br />Ask for funding<br />Marketing/ Financing<br />
  7. 7. Brief financial projections<br />Be realistic!<br />Sustainable?<br />Additional capital needed?<br />Expansion plans?<br />Any potential roadblocks?<br />Provide solutions<br />Long-term outlook<br />
  8. 8. Identify a problem, provide a solution, justify your solution<br />Experts, experts, experts<br />Quantifiable, realistic data<br />Market research<br />Feasibility<br />Solid business model<br />Long-term growth and sustainability<br />KISS (Keep it simple stupid)<br />Summary<br />
  9. 9. Questions?<br /><br />(Google Guy Kawasaki Executive Summary)<br />