TURN YOUR WEBSITE INTO A SALES MACHINE

1,001 views

Published on

Learn how to transform your website into your best salesperson. Use SEO and Internet Marketing to drive traffic, engage your audience and convert visitors into buyers.

Contents:

Part 1 – Drive traffic to your website. Get to know free (on-site & off-site SEO) and paid (Google Adwords) tools to deliver quality visitors to your website.

Part 2 – Engage with your visitors. Driving traffic is great – but why is the user abandoning the website so soon?

Part 3 – Sell More. Your website gets traffic and is engaging… so why is the user not buying from you? We’ll give you the answer.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,001
On SlideShare
0
From Embeds
0
Number of Embeds
242
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

TURN YOUR WEBSITE INTO A SALES MACHINE

  1. 1. Turn your Website into a Sales MachineTurn your Website into a Sales Machine Wood Quay Venue, Dublin, Ireland 18th October 2012 © 2012 BusinessBloomer.ie
  2. 2. Turn your Website into a Sales Machine No Website Traffic
  3. 3. Turn your Website into a Sales Machine © Edwin Lee Bored Web Users
  4. 4. Turn your Website into a Sales Machine © Stanley Howe Web Users dont Buy
  5. 5. Turn your Website into a Sales Machine © SkipSteuart Get the Bigger Picture
  6. 6. Turn your Website into a Sales Machine© Rama © CAPL © Dan Smith. Put Petrol to Turn On your Drive Drive your Website and Website Website to Engage Traffic Success: Sell What do I need to Make my Website work?
  7. 7. Turn your Website into a Sales Machine © Albert Bridge 1 - Drive Website Traffic
  8. 8. Turn your Website into a Sales MachineAll Traffic = $$$$$$$$$$$$ Qualified Traffic = $$$$$ © Frank Starmer © Benoit CHOW Which Website Traffic?
  9. 9. Turn your Website into a Sales MachineIf you drive the right traffic,you will convert more sales. Which Website Visitors do I want?
  10. 10. Turn your Website into a Sales Machine SEO & SEMOrganic Search Results Paid Search Results How do I boost my Website Traffic?
  11. 11. Turn your Website into a Sales MachineHow do I get Website Traffic? > Get on Page 1
  12. 12. Turn your Website into a Sales MachineChoose the Keywords that your Customer uses. © zigazou76 How do I drive the Right Traffic?
  13. 13. Turn your Website into a Sales Machine ● What youve been told is probably untrue ● Read here before choosing an SEO company ● Use our 4 tips to DIY and get visible on the S.E. 1.1 - Drive Website Traffic | SEO
  14. 14. Turn your Website into a Sales Machine Dont Get Blacklisted. > Link exchange > Hidden text > Keyword stuffing > Duplicate content > Link farms Know the Lies. > Domain Name is not SEO: read full article > "Submission to 100+ S.Engines"© cproppe > "Sign Up to 1000+ Directories" > "I Get you on Page 1" But first...
  15. 15. Turn your Website into a Sales Machine © Clive WarnefordSEO TIP #1: Focus 95% on your Homepage
  16. 16. Turn your Website into a Sales Machine Title MetaUse HeadingsUse textual Links: read more © CAPLCreate a SiteMap SEO TIP #2: Do Simple, Effective SEO
  17. 17. Turn your Website into a Sales Machine Sign up with Online Directories Comment on Forums & BlogsSEO TIP #3: Get powerful Backlinks. Read full Tip >
  18. 18. Turn your Website into a Sales Machine+300%visitors SEO TIP #4: Integrate a Blog
  19. 19. Turn your Website into a Sales Machine ● Keep your Content Relevant to your Customer ● Optimise for Humans, not Search Engines ● Page 1 not guaranteed, by anyone 1.1 - Drive Website Traffic | SEO
  20. 20. Turn your Website into a Sales Machine ● Dont use online advertising it if you dont have a good website ● You can achieve results with just €1/day ● Use our 3 tips to make $$$ with Google AdWords1.2 - Drive Website Traffic | SEM (AdWords)
  21. 21. Turn your Website into a Sales Machine© Brent © Caribb ● Get the Right Traffic ● Call to Action ● Exclude Unwanted clicks ● Email catcherAdWords TIP #1: Focus 50% on Campaign Setup - Focus 50% on Landing page. AdWords strategy tips
  22. 22. Turn your Website into a Sales Machine ● Skin Care ● Skin Care Products ● Buy Skin Care Products ● Tips, Guide, Blog ● Free, Sample ● Video, Pictures© Crystalwood Naturals AdWords TIP #2: Pick the right Keywords
  23. 23. Turn your Website into a Sales Machine Irish Jewellery Designer www.yourwebsite.ie High quality jewellery. Based in Dublin, Ireland. Looking for Unique Jewellery? www.yourwebsite.ie/buy-irish Buy our Handcrafted products. Free Delivery - Call Now! © Vantolenbreet.nlAdWords TIP #3: Ad Copy = Success
  24. 24. Turn your Website into a Sales Machine ● Before using AdWords, get your Website ready ● Make $$$ = Daily, Manual, Optimised Management ● Page 1 & Clicks are Guaranteed 1.2 - Drive Website Traffic | SEM
  25. 25. Turn your Website into a Sales Machine © Ross2 - Engage with your Website Visitors
  26. 26. Turn your Website into a Sales Machine Be User-Friendly © Brian NormanHow do I Engage with my Visitors?
  27. 27. Turn your Website into a Sales Machine Brand. © Sanki KingHow do I Engage with my Visitors?
  28. 28. Turn your Website into a Sales MachineFrom User >> Friend From Friend >> Buyer © Properpilot © Cashmoney Why Engage?
  29. 29. Turn your Website into a Sales Machine ● Relevant Information ● Clear Directions ● Search Box ● Follow our 3 tips to make your Website customer friendly2.1 - Engage | User-Friendly Website
  30. 30. Turn your Website into a Sales Machine ● Content relevant to title ● No redirections ● No external links ● No autoplay music, videos, etc.© Skley ● No pop-upsUser-friendliness TIP #1: Dont put people off. Read more
  31. 31. Turn your Website into a Sales Machine ● Simple Menu ● Menu for Your Audience ● Link to the most important page© Rob Noble User-friendliness TIP #2: Clear Navigation. Read more
  32. 32. Turn your Website into a Sales MachineUser-friendliness TIP #2: Clear Navigation. Read more
  33. 33. Turn your Website into a Sales Machine ● Headlines ● Speak to Your Audience ● 3 seconds test ● No clutter ● Understandable© Simon copy User-friendliness TIP #3: Be relevant & clear.
  34. 34. Turn your Website into a Sales Machine ● New User is lost by default ● Be friendly and turn User into a Happy User© Tambako the Jaguar 2.1 - Engage | User-Friendly Website
  35. 35. Turn your Website into a Sales Machine ● Forgettable Brand = No Sales ● Unprofessional Brand = No Sales ● Follow our 3 Brand Tips© Google.com 2.2 - Engage | Brand
  36. 36. Turn your Website into a Sales Machine ● Pro Logo ● Pro Email ● Pro Images ● Pro CopyBrand TIP #1: Look good.
  37. 37. Turn your Website into a Sales Machine ● 3 Colours ● 1 Layout ● 2 Fonts© BusinessBloomer.ie Brand TIP #2: Be consistent.
  38. 38. Turn your Website into a Sales Machine ● Tailor your copy ● Be You, but with Them in mind ● Dont ever lie or be shadyBrand TIP #3: Talk to your audience.
  39. 39. Turn your Website into a Sales Machine ● Brand well, and theyll remember your website ● If they remember, they will buy ● Dont forget to remind them to remember you! 2.2 - Engage | Brand
  40. 40. Turn your Website into a Sales Machine © MaCaEs3 - Make it easy to Buy, Buy, Buy
  41. 41. Turn your Website into a Sales MachineMake clear what your Website Sells... © Michael TroloveHow do I Turn my Website into a Sales Machine?
  42. 42. Turn your Website into a Sales Machine...Make sure your Website Calls to Action... © NARA How do I Turn my Website into a Sales Machine?
  43. 43. Turn your Website into a Sales Machine ...Make sure your Website Upsells © Graham HornHow do I Turn my Website into a Sales Machine?
  44. 44. Turn your Website into a Sales Machine ● "Hey, we are online!" is no longer good enough ● Every Business Website Has to Sell 365/24/7 Online ● Get started now: follow our 6 Selling© Dennis Mojado Tips 3 - Sell, Sell, Sell
  45. 45. Turn your Website into a Sales MachineOwn a driving school?● Sell independence● Dont sell driving licences● Say it with 1 image● Say it with a BIG headline © Mrdavo85 Selling Online TIP #1: Sell Benefits.
  46. 46. Turn your Website into a Sales Machine● Wheres the cashier?● Payment methods● Return policy● Delivery policy● T&C © Enriquecornejo Selling Online TIP #2: Explain Buying process.
  47. 47. Turn your Website into a Sales Machine● Buy now● Call now● Contact us today● Get a Quote today● Sign Up © jessamyn nowSelling Online TIP #3: ASK TO BUY on every page.
  48. 48. Turn your Website into a Sales Machine ● Testimonials ● Photo of Yourself ● Photo of premises ● Photo of staff ● CRO no. & VAT no.© Marisane ● Landline no. Selling Online TIP #4: Be real.
  49. 49. Turn your Website into a Sales Machine ● About Us page (read more) ● Contact Us page (read more) ● Related products© Bert Martinez Selling Online TIP #5: Upsell.
  50. 50. Turn your Website into a Sales Machine● Users rarely buy on their 1st visit.● Have an email address catcher.● Give them a reason to be "caught".● Keep them coming back, theyll Buy! © Rojypala Selling Online TIP #6
  51. 51. Turn your Website into a Sales Machine● No cost-effective SEO without good website.● No sales without qualified website traffic.● No sales without collecting email addresses.● No sales without professional content and images. Think like your customer and turn your website into a Sales Machine! Conclusion
  52. 52. Turn your Website into a Sales Machine© NARA "SEO your Website like nobodys business" 2hrs SEO workshop ● Identify your ideal NOV 6th customer ● Set your strategy ● Find your KWs ● DIY: on-site SEO ● Build Backlinks ● Measure results + Customised SEO Analysis of your website Register today @ http://businessbloomer.ie

×