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The Anatomy of a Killer Homepage (Let’s Build A Profitable Online Business ep.5)

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Without doubt the most visited page of your website, the homepage is a key page to direct customers where YOU want them to go.

Also, it's where your sales pitch goes. Where you need social proof. Where you want to communicate a specific message. And where you need to show off your expertise.

If you avoid some major mistakes, your homepage can make a huge difference in regard to sales.

During this presentation, we will learn how to:

1. Understand your niche
2. Understand your potential customer
3. Understand your existing customer
4. Create a homepage mockup
5. Study the dos and don'ts in regard to your homepage content, images and layout

Published in: Internet
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The Anatomy of a Killer Homepage (Let’s Build A Profitable Online Business ep.5)

  1. 1. The Anatomy of a Killer Homepage (Let’s Build A Profitable Online Business ep.5) Mustbeworthit.com EcommerceAndBeyond.com/Slides @RMELOGLI .com/groups/ecommerceandbeyond 1
  2. 2. ☑ Profitable Online Business (Passive Income) ☑ Launch or Strengthen Your Business ☑ Facebook Group, Slides, Go Implement 1 Thing! Goals - “Let’s Build A Profitable Online Business” 2
  3. 3. EcommerceAndBeyond.com/Slides Download the Slides 3
  4. 4. Facebook.com/groups/ ecommerceandbeyond Join our Facebook Group 4
  5. 5. MUSTBEWORTHIT.com Our New Online Business 5
  6. 6. 1) Business Idea 2) Story 3) .com Domain 4) Reliable Hosting Episode 1 Recap - “Let’s Build A Profitable Online Business” 6
  7. 7. 1) Website Live 2) Logo 3) Affiliate Programs 4) First Products Episode 2 Recap - “Let’s Build A Profitable Online Business” 7
  8. 8. 1) Importance of site structure & performance 2) Importance of keyword research 3) Weekly SEO checks and link building 4) Write content with purpose Episode 3 Recap - “Let’s Build A Profitable Online Business” 8
  9. 9. 1) Use a blog post framework and blog once/mo 2) Writing is easy. Content is vital 3) Study again Episode 3 for topic ideas 4) Content is useless without promotion Episode 4 Recap - “Let’s Build A Profitable Online Business” 9
  10. 10. 1) Basics 2) Goals 3) Message 4) Brand Episode 5 - “Let’s Build A Profitable Online Business” 5) Split Testing Homepage 10
  11. 11. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Basics: Logo, Menu, Search, Marketing 11
  12. 12. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Goals 12
  13. 13. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Goals 13
  14. 14. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Goals 14
  15. 15. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 15 “Welcome to ____”
  16. 16. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 16 “Welcome to ____”
  17. 17. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 17 1) What you sell 2) Your USP 3) Focus on the User 4) Focus on your Niche
  18. 18. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 18
  19. 19. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 19
  20. 20. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Message 20
  21. 21. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Brand 21 1) Colours, Fonts 2) Character 3) Uniqueness 4) Social Proof
  22. 22. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Brand 22
  23. 23. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Brand 23
  24. 24. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Brand 24
  25. 25. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Split Testing 25
  26. 26. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Split Testing 26
  27. 27. Episode 5 - “Let’s Build A Profitable Online Business” Homepage Split Testing 27
  28. 28. Episode 5 Recap - “Let’s Build A Profitable Online Business” 28 1) Website Header: Vital 2) Clear Homepage Goal - CTA 3) Clear User-Focused Message 4) Brand Guidelines 5) Make the Most of Split Testing
  29. 29. Thank you so much! Mustbeworthit.com EcommerceAndBeyond.com/Slides @RMELOGLI .com/groups/ecommerceandbeyond 29

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