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The 15 Minutes/Week SEO

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[Full description] -> https://ecommerceandbeyond.com/slides-lets-build-profitable-online-business-ep-3/

[Abstract] -> The success of your online business depends on the quality and quantity of your website traffic. You want readers, subscribers, sales. You want people who are engaged and who keep returning to your site over and over again. However, how do you achieve this if you only have 15 minutes per week to dedicate to SEO? Well, let's call it "Minimum Viable SEO" - those advanced SEO techniques you can use when you have no time and no budget:

- Introduction to technical SEO
- Siloing
- Keyword planning and reporting
- Weekly SEO review
- Pre-publish content checklist
- Weekly off-site SEO boost

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The 15 Minutes/Week SEO

  1. 1. "The 15 Minutes/Week SEO" (Let’s Build A Profitable Online Business ep.3) Mustbeworthit.com EcommerceAndBeyond.com/Slides @RMELOGLI .com/groups/ecommerceandbeyond 1
  2. 2. ☑ Profitable Online Business (Passive Income) ☑ Launch or Strengthen Your Business ☑ Facebook Group, Slides, Go Implement 1 Thing! Goals - “Let’s Build A Profitable Online Business” 2
  3. 3. EcommerceAndBeyond.com/Slides Download the Slides 3
  4. 4. Facebook.com/groups/ ecommerceandbeyond Join our Facebook Group 4
  5. 5. 1) Business Idea 2) Story 3) .com Domain 4) Reliable Hosting Episode 1 Recap - “Let’s Build A Profitable Online Business” 5
  6. 6. 1) Website Live 2) Logo 3) Affiliate Programs 4) First Products Episode 2 Recap - “Let’s Build A Profitable Online Business” 6
  7. 7. MUSTBEWORTHIT.com Our New Online Business 7
  8. 8. 1) Technical SEO * 2) Keyword Spreadsheet 3) SEO Review 4) Pre-publish checklist Episode 3 - “Let’s Build A Profitable Online Business” 5) SEO Boost "The 15 Minutes/Week SEO" 8
  9. 9. 1) WordPress YOAST 2) Google Search Console 3) Speed, performance 4) Mobile optimisation Episode 3 - “Let’s Build A Profitable Online Business” 5) Site architecture 6) 301 Redirects "Technical SEO" (mostly once-off) 9
  10. 10. 7) 404 Errors 8) Duplicate Content 9) Schema 10) HTTPS Episode 3 - “Let’s Build A Profitable Online Business” X) etc... "Technical SEO" (mostly once-off) 10
  11. 11. ☑ Website Structure Episode 3 - “Let’s Build A Profitable Online Business” “Siloing” technique 11
  12. 12. 1) Top 10-50 Keywords to Rank Episode 3 - “Let’s Build A Profitable Online Business” “Keyword Spreadsheet” (weekly) > "Building a keyword list”: https://support.google.com/ adwords/answer/2453981 2) Current Ranking 3) Top 3 SERP Features 4) Target URL > videos, feat snippet, length, structure, H2s 12
  13. 13. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Google AdWords Keyword Planner 13
  14. 14. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Search: “affiliate marketing how to” 14
  15. 15. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Keyword search download 15
  16. 16. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Keyword spreadsheet 16
  17. 17. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Keyword spreadsheet “How to affiliate marketing” 17
  18. 18. ☑ Fix 404 and 500 errors Episode 3 - “Let’s Build A Profitable Online Business” “SEO Review” (weekly) ☑ Remove Dup Content ☑ Fix Broken Links ☑ Fix Pages w/o unique SEO Title ☑ Update Keyword Spreadsheet 18
  19. 19. Episode 3 - “Let’s Build A Profitable Online Business” Ecommerceandbeyond.com > Crawl Errors 19
  20. 20. Episode 3 - “Let’s Build A Profitable Online Business” Ecommerceandbeyond.com > Crawl Errors: 404 20
  21. 21. ☑ Keyword Target? Episode 3 - “Let’s Build A Profitable Online Business” “Pre-publish checklist” (each post) ☑ 3 Related Keywords? ☑ KW @ Title & Meta? ☑ Content Answers Search? ☑ Related Content? 21
  22. 22. Episode 3 - “Let’s Build A Profitable Online Business” Mustbeworthit.com > Yoast > Focus keyword analysis 22
  23. 23. ☑ Link Building: Outreach Episode 3 - “Let’s Build A Profitable Online Business” “SEO Boost” (weekly) ☑ Off-site Content > "SEO guide to outreach”: http://www.seerinteractiv e.com/blog/seo-guide-to-o utreach/ > YouTube, LinkedIn, Quora, Medium with link to your website 23
  24. 24. 1) Importance of site structure & performance 2) Importance of keyword research 3) Weekly SEO checks and link building 4) Write content with purpose (11 Jan!) Ep.3 Takeaways - “Let’s Build A Profitable Online Business” 24
  25. 25. Content Marketing Tracking & KPIs Social Media Ebook marketing ...and much more Next Episodes - “Let’s Build A Profitable Online Business” 25
  26. 26. Thank you so much! Mustbeworthit.com EcommerceAndBeyond.com/Slides @RMELOGLI .com/groups/ecommerceandbeyond 26

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