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The 10 Commandments Of Content Marketing - WCRome 2017

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[Watch the video recording: https://businessbloomer.com/commandments]

In 5 years of creating content on my WordPress website I’ve seen it all.

During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

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The 10 Commandments Of Content Marketing - WCRome 2017

  1. 1. The 10 Commandments of Content Marketing @RMelogli 1
  2. 2. Day 1: website traffic (FEELING) @RMelogli 2
  3. 3. Day 730: website traffic (REAL) @RMelogli 3
  4. 4. Blogging as a lead gen tool. @RMelogli 4
  5. 5. Day 731+: content goes VIRAL @RMelogli 5
  6. 6. Blogging, I love you! @RMelogli 6
  7. 7. Content Marketing for lead generation: your new RELIGION? @RMelogli 7
  8. 8. @RMelogli Today you’ll learn: How not to waste 2 years... Content sins to avoid... The 10 Commandments... Some WordPress tricks... 8
  9. 9. How Not to Waste 2 Years of Content Marketing @RMelogli 9
  10. 10. No sins. @RMelogli 10
  11. 11. Content Marketing sins to avoid at all costs @RMelogli 11
  12. 12. A little reminder. @RMelogli 12
  13. 13. @RMelogli Content sins I committed (1)... I wrote random articles. I wrote to random readers. I wrote sometimes. I wrote without a plan. 13
  14. 14. @RMelogli Content sins I committed (1)... I wrote random articles. I wrote to random readers. I wrote sometimes. I wrote without a plan. Gmail tips... ALL biz owners... When I had time... “Traffic will come”... 14
  15. 15. @RMelogli Content sins I committed (2)... I wrote because everyone does. I wrote without researching. I wrote without testing. I wrote without a funnel. 15
  16. 16. @RMelogli Content sins I committed (2)... I wrote just because. I wrote without researching. I wrote without testing. I wrote without a funnel. “Let’s all blog…” “I’m sure it’s great”... “I know it’s gonna work” What’s a “funnel”? 16
  17. 17. The 10 Commandments of Content Marketing @RMelogli 17
  18. 18. 1. Believe in Content @RMelogli 18
  19. 19. 1. Believe in Content @RMelogli - Organic traffic is an asset - No business is “boring” - Google loves it... - ...because users need help - I’ve got the proof! 19
  20. 20. 2. Teach @RMelogli 20
  21. 21. 2. Teach @RMelogli - Tell’em your secrets - Show you’re THE expert - Don’t give half solution - Educate - Build fan base 21
  22. 22. 3. Don’t sell @RMelogli 22
  23. 23. 3. Don’t sell @RMelogli - Blog is not for offers - Blog is not for promos - Remember: “marketing” - Readers don’t buy... - ...readers subscribe 23
  24. 24. 4. Know your customer @RMelogli 24
  25. 25. 4. Know your customer @RMelogli - What’s your niche? - What do they read? - What do they share? - What media they use? - Problems they have? 25
  26. 26. 5. Fix their problems @RMelogli 26
  27. 27. 5. Fix their problems @RMelogli - Ask them! - Search through emails - Go to Meetups and WCs - Listen on social media - Google, Quora, FB Groups 27
  28. 28. 6. Track @RMelogli 28
  29. 29. 6. Track @RMelogli - This talk would not exist... - without Google Analytics - Install it NOW - Decide your KPIs - Email reports to yourself 29
  30. 30. 7. Don’t copy @RMelogli 30
  31. 31. 7. Don’t copy @RMelogli - Google’s not stupid - User’s not stupid - Instead of copying... - WRITE. IT. BETTER. 31
  32. 32. 8. Be consistent @RMelogli 32
  33. 33. 8. Be consistent @RMelogli - Nothing else to say. 33
  34. 34. 9. Capture emails @RMelogli 34
  35. 35. 9. Capture emails @RMelogli - Build a “Funnel” - Use lead magnets: - ...free video - ...free download - Email Marketing SW 35
  36. 36. 10. Scale and monetise @RMelogli 36
  37. 37. 10. Scale and monetise @RMelogli - See what works. Do more - Calculate funnel C.R. - Ask if they’d buy > Sell it - Affiliate content? - Turn Subs into Customers 37
  38. 38. WordPress & Email Marketing Tricks @RMelogli 38
  39. 39. a) Save new content ideas as Post drafts, so you don’t forget @RMelogli 39
  40. 40. @RMelogli 40
  41. 41. b) Block off your e.g. Tuesdays AM and schedule a Post every Wednesday @RMelogli 41
  42. 42. @RMelogli 42
  43. 43. c) Auto-share to Social (Jetpack Publicize) @RMelogli 43
  44. 44. @RMelogli 44
  45. 45. d) Make things easier for your readers @RMelogli 45
  46. 46. @RMelogli Sharing buttons (Jetpack) Enable comments (Jetpack) Related posts (Jetpack) On-page SEO (Yoast) Anti-spam (Akismet) Photon (Jetpack) 46
  47. 47. e) Provide lead magnets instead of “Join my *boring* newsletter” CTA (email marketing software plugin) @RMelogli 47
  48. 48. @RMelogli 48
  49. 49. f) Send a “welcome” email to THANK THEM, and an email sequence to give them more content (email marketing software) @RMelogli 49
  50. 50. g) Ask them what problems they have. Keep an eye on the blog comments. Check social shares. Generate more content ideas. @RMelogli 50
  51. 51. h) ...and write more Posts @RMelogli 51
  52. 52. i) Finally, don’t forget to use clean and consistent writing: Title H1, Intro, Par 1 Title H2, Par 1, Par 2 Title H2, Par 2, etc., Conclusion (gonna love Gutenberg!) @RMelogli 52
  53. 53. @RMelogli Start Writing (with purpose) Today Brainstorm a problem. Teach the full solution. Create a lead magnet. Capture emails. 53
  54. 54. Content Marketing: your new RELIGION (no sins + 10 commandments + take advantage of WP) @RMelogli 54
  55. 55. Thank You So Much! @RMelogli BusinessBloomer.com/WCRM-slides 55

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