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Top 10 Inspiring Women Leaders to Follow in 2023.pdf

This edition features a handful of Top 10 Inspiring Women Leaders to Follow in April 2023 across several sectors that are at the forefront of leading us into a digital future.

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www.thebusinessberg.com
Vol : 04
Issue : 01
2023
Some
are born
Women
Women
Leaders
Leaders
Top 10 Inspiring Women Leaders to Follow in 2023.pdf
NOTE
NOTE Showcasing the
Starlets of
Excellence
W
omen leaders possess a range of traits that
set them apart and enable them to achieve
great success. Inspiring women leaders have
a clear vision of what they want to achieve and are able
to communicate that vision effectively to their team
and stakeholders.
These women are highly determined and persistent,
willing to overcome obstacles and challenges to achieve
their goals. Inspiring women leaders are able to bounce
back from setbacks and failures, using them as learning
opportunities to grow and improve. Women leaders
often possess a high level of emotional intelligence and
are able to connect with their team and stakeholders on
a deeper level.
These women understand the importance of
collaboration and teamwork and are skilled at building
strong relationships and partnerships. Inspiring women
leaders are authentic and true to themselves, building
trust and respect with their team and stakeholders.
Women leaders are often pioneers in their field, willing
to take risks and blaze new trails in the face of
adversity. These starlets are often highly innovative
and creative, constantly pushing the boundaries and
finding new and better ways to do things.
Inspiring women leaders are strategic thinkers, able to
see the big picture and develop plans to achieve their
goals. Inspiring women leaders are adaptable, able to
pivot and change direction quickly when needed and
thrive in a rapidly changing environment.
These are just some of the many traits that are
commonly associated with inspiring women leaders.
While no two women are exactly alike, these traits
provide a framework for understanding what sets
successful women leaders apart and what it takes to
achieve great things in a leadership role.
Women have made incredible strides in leadership over
the past few decades, breaking down barriers and
shattering glass ceilings in traditionally male-
dominated industries. However, there is still much work
to be done to achieve gender equality in leadership
positions, and it is crucial to continue to celebrate and
support the women who are paving the way.
Through the latest edition, entitled “Top 10 Inspiring
Women Leaders to Follow in 2023,” The Business Berg
highlights some of the most inspiring women leaders in
a range of industries in the dynamic business arena.
These women have overcome obstacles and challenges
to achieve incredible success, and they serve as role
models for future generations of female leaders.
It is essential to recognize and elevate the
accomplishments of women leaders to inspire and
motivate other women to pursue leadership positions
and continue to push for progress and equality. By
showcasing the achievements of these remarkable
women, we hope to encourage more women to take on
leadership roles and help to create a more diverse and
inclusive future for all.
Flip through the pages and have a delightful read!
Abhishek Joshi
AbhishekJoshi
W
Ellen Voie
Exhibi ng Sheer Excellence
Nermine Khouzam Rubin
Cra ing Perpetual Be erments
CONTENTS
16
24
32
20
28
Understanding the Diverse Leadership
Approaches in the Dynamic Business Arena
Exploring the Different Approaches
to Transforma ve Leadership
Leadership Talks
Facets of Leadership
Articles
Tania Amar
Spotligh ng the Journey of Excellence

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Top 10 Inspiring Women Leaders to Follow in 2023.pdf

  • 5. W omen leaders possess a range of traits that set them apart and enable them to achieve great success. Inspiring women leaders have a clear vision of what they want to achieve and are able to communicate that vision effectively to their team and stakeholders. These women are highly determined and persistent, willing to overcome obstacles and challenges to achieve their goals. Inspiring women leaders are able to bounce back from setbacks and failures, using them as learning opportunities to grow and improve. Women leaders often possess a high level of emotional intelligence and are able to connect with their team and stakeholders on a deeper level. These women understand the importance of collaboration and teamwork and are skilled at building strong relationships and partnerships. Inspiring women leaders are authentic and true to themselves, building trust and respect with their team and stakeholders. Women leaders are often pioneers in their field, willing to take risks and blaze new trails in the face of adversity. These starlets are often highly innovative and creative, constantly pushing the boundaries and finding new and better ways to do things. Inspiring women leaders are strategic thinkers, able to see the big picture and develop plans to achieve their goals. Inspiring women leaders are adaptable, able to pivot and change direction quickly when needed and thrive in a rapidly changing environment. These are just some of the many traits that are commonly associated with inspiring women leaders. While no two women are exactly alike, these traits provide a framework for understanding what sets successful women leaders apart and what it takes to achieve great things in a leadership role. Women have made incredible strides in leadership over the past few decades, breaking down barriers and shattering glass ceilings in traditionally male- dominated industries. However, there is still much work to be done to achieve gender equality in leadership positions, and it is crucial to continue to celebrate and support the women who are paving the way. Through the latest edition, entitled “Top 10 Inspiring Women Leaders to Follow in 2023,” The Business Berg highlights some of the most inspiring women leaders in a range of industries in the dynamic business arena. These women have overcome obstacles and challenges to achieve incredible success, and they serve as role models for future generations of female leaders. It is essential to recognize and elevate the accomplishments of women leaders to inspire and motivate other women to pursue leadership positions and continue to push for progress and equality. By showcasing the achievements of these remarkable women, we hope to encourage more women to take on leadership roles and help to create a more diverse and inclusive future for all. Flip through the pages and have a delightful read! Abhishek Joshi AbhishekJoshi W
  • 6. Ellen Voie Exhibi ng Sheer Excellence Nermine Khouzam Rubin Cra ing Perpetual Be erments CONTENTS 16 24 32 20 28 Understanding the Diverse Leadership Approaches in the Dynamic Business Arena Exploring the Different Approaches to Transforma ve Leadership Leadership Talks Facets of Leadership Articles Tania Amar Spotligh ng the Journey of Excellence
  • 8. Copyright © 2023 Insights Success, All rights reserved. e content and images used in this magazine should not be reproduced or transmied in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd. EDITORS SEO & DEVELOPERS April, 2023 Follow us on : www.facebook.com/thebusinessberg/ hps://twier.com/thebusinessberg TECHNICAL HEAD Jacob Smile ASSISTANT TECHNICAL HEAD Prachi Mokashi TECHNICAL CONSULTANTS Amar, David, Robert DIGITAL MARKETING MANAGER Alina Sege ASSISTANT DIGITAL MARKETING MANAGER Renuka Kulkarni ART & DESIGN SALES BUSINESS DEVELOPMENT MANAGER Derek Smith MARKETING MANAGER A. Rouniyar BUSINESS DEVELOPMENT EXECUTIVES Shrinivas, Tim SME-SMO EXECUTIVES Gemson, Nikita RESEARCH ANALYST Eric Smith CIRCULATION MANAGER Tanaji We are also available on : CORPORATE OFFICE Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@thebusinessberg.com For Subscrip on: www.thebusinessberg.com ART & DESIGN HEAD Ankita Pandharpure CO-DESIGNER Paul Belin VISUALISER David King ART & PICTURE EDITOR Reva Badkas EDITOR-IN-CHIEF Merry D’souza DEPUTY EDITOR Abhishek Joshi MANAGING EDITOR Anish Miller EXECUTIVE EDITORS Rohit, Allen The Business Berg
  • 9. Brief Company Women In Trucking littlewins.com Joelle Edwards-Tonks Chief Sales and Marketing Officer Paramount Hotel Dubai paramounthotelsdubai.com Nermine Khouzam Rubin Founder & CEO Sally Acton Chief Executive Officer Infinity Concepts infiniconcepts.com Water 4 Mercy water4mercy.org Tania Amar Founder & CEO CXP Consulting cxpconsulting.com Claire Miller Marketing Director Inna Gernega Director Marketing & Communications María Ollero Sunyer Marketing Director Ellen Voie CEO Rachael Ayo-Oladejo Executive Head: Strategy & Performance, Consumer Business Unit Torque Solutions torque.pro Sunlife sunlife.com Maria has hands-on experience in managing teams, content management, data-driven thinking and has strong analytical skills. Nermine is the Founder & CEO of Water 4 Mercy; an organization that aims to uphold human dignity by eradicating thirst, hunger and poverty in Africa. Vodacom vodacom.co.za Rachael Ayo-Oladejo is strategy, business transformation, delivery Excellence, business performance, and Certified Executive Coach. Sally is enabling people leaders to optimise the Employee Experience through the 4-EX Formula with Torque Solutions. Tania aims to build a creative and impactful storytelling for tech companies, from the perspective of the outstanding customer experience that they generate. Featuring Ellen Voie was honored as a Champion of Change for her time and effort developing innovative ways to help grow and expand the transportation industry. With over two decades of experience in the hospitality industry, successfully evaluating marketing strategies, and aligning with organizations, Joelle Edwards-Tonks is known for building brand awareness. Lexis Serot Founder and CEO LittleWins littlewins.com Lexis created LittleWins to build a community for support and sharing equipment among families, caregivers and therapists of children with disabilities. Claire is an experienced Marketing Director with a history of working in the building materials industry. Inna likes to explore the new potential and consider how to elevate the market by setting new standards. Adey adey.com
  • 10. Lexis Serot Lexis Serot Helping Communities to Thrive C o v e r S t o r y We’re not a company focused on the bottom-line. We measure our success based on our user satisfaction and the feedback we get from the people that have benefited from LittleWins. We’re not a company focused on the bottom-line. We measure our success based on our user satisfaction and the feedback we get from the people that have benefited from LittleWins.
  • 11. Lexis Serot Founder & CEO LittleWins
  • 12. L exis Serot, a proud humanitarian, founded LittleWins, after her daughter—post birth— was diagnosed with cerebral palsy. When her daughter was undergoing treatments, Lexis spent five years navigating a frustratingly complex healthcare system while familiarizing herself with the many forms of care, therapies, and equipment that could help her daughter reach her fullest potential. More often than not, she felt isolated and alone. To address the above problems of the healthcare system, Lexis started LittleWins, an online community dedicated to connecting “people” with disabilities to search, buy, sell, and donate durable medical equipment. It is a community built for supporting and sharing equipment among families, caregivers, and therapists of “people” with disabilities. It is Lexis’ belief that access to proper medical equipment and care should be simple. Therefore, LittleWins fosters a supportive environment for anyone who deserves help while suffering from disabilities and empower them with the tools they need to thrive. LittleWins was awarded for being one of the best companies by health 2.0 conf. Dubai in 2022 and was listed in the IFAH’s Top 100 Healthcare Visionaries and Fast Company’s World Changing Ideas in 2021 & 2022. In an exclusive interview with The Business Berg, Lexis Serot shares her struggles and the innovations she came up with to overcome them. Below are the highlights of the interview: Please enlighten our readers about LitteWins highlighting its significance in the community. LittleWins is a community marketplace where members can donate or sell their used medical equipment. We started LittleWins because there was no real community for people in need of affordable medical equipment. I talked to so many people. I shared my story, and they shared their story with me, and I saw so much commonality between our stories. People wanted so badly to open up and connect with someone who shared their experience, but they were hesitant. We are a marketplace, yes, but more than that, we are the place where people can go to be seen, heard, and helped. Tell us about you and shed some light on your professional tenure in the industry. My tenure in this industry is comparatively short, but that’s what makes me so effective as an innovator. It is because I have a fresh perspective on an industry that has long been set in its ways. LittleWin’s success comes from being able to approach industry problems with an outsider’s objectivity and unconventionality. While I am an elaborate thinker, I am able to identify simple and effective solutions to problems. I am constantly working on bridging the gaps in the processes and help in all ways that I can.
  • 13. What inspired you to establish a medical equipment company in the modern industry? My professional career in the industry began out of necessity, not a choice. When my daughter was diagnosed with cerebral palsy, I knew there had to be a better way. I couldn't believe how little advice was given to anyone facing such a difficult challenge. I knew I couldn't be alone in this, so I started reaching out to others who were in the same situation. I sought clarification and information by asking questions, and I soon concluded that everyone appeared to be experiencing the same things. When my focus was on people with disabilities specifically, when she began interviewing people, she became aware that there were three main commonalities in the issues people were having: either they had something they no longer needed, or they needed something, but it wasn’t enough to solve the problems. What shocked me the most was that regardless of their socioeconomic status, access to care and equipment, or even diagnoses people felt alone, isolated, and occasionally even depressed. These realizations served as my impetus for starting LittleWins. Tell us about the services that LittleWins provides to its users. LittleWins is a community marketplace where users can donate or sell their used medical equipment directly to each other. Additionally, users can connect and support each other through the sharing of ideas and solutions. It’s extremely easy to use. Anyone who has the equipment they no longer need and want to donate needs only go to the website, give some quick information on whatever equipment they are trying to donate and sell, and then post. Soon enough, people who need that item in the community will reach out. There is something wonderful about the directness of the service LittleWins provides. With LittleWins, you know exactly who you are helping. Additionally, users have the option to message each other about posted items and even just ask questions and get help from other people with shared experiences. LittleWins is a community and an ideal that strives to constantly better itself and adapts to the needs of its users. What were the initial challenges that your company had to overcome, and what are the challenges now? When trying to disrupt an industry so large and set in its ways, you’re undoubtedly going to be met with friction. Our initial challenge was tuning out the naysayers and staying true to our mission. All of that became much easier when we saw how much of a need there actually was for the service we provided. Like any fast-growing company, proper scaling was very important. Each new level of growth brought with it new obstacles that needed to be navigated. And while these were all good problems to have, our team’s ability to adapt and be dynamic was essential to our survival in the early days. Another obstacle we faced while expanding was hiring the right personnel. We weren’t necessarily looking for the most efficient workers or the ones most qualified on paper, but rather the people who understood what we were trying to do and WHY we were trying to do it. Synergy is essential for any business, and finding highly motivated people for the job is more than just a nice- looking resume. Users have the option to message each other, ask questions, and get help from other people with shared experiences. LittleWins is a community and an ideal, one that strives to constantly better itself and adapt to the needs of its users. Top 10 Inspiring Women Leaders to Follow in 2023
  • 14. Under your staunch leadership, what is the vision and mission of LittleWins in the ever-evolving medical industry? Our mission has always been a simple one: to help people. The unfortunate reality of the medical device industry is that it’s expensive, and it’s easy for anyone to feel alone and helpless. In no world should someone not be able to experience a basic quality of life simply because they cannot afford to. That’s why this community we’re creating is so important. The entire past, present, and future of our company is not what we offer but why we offer it. When you look at it like that, it opens up endless possibilities for LittleWins and what we can and will do. Beyond medical equipment, there is so much more that can be done to improve the lives of people with disabilities. So, you can expect exciting things from us in the upcoming years, and we will never stop working to achieve our mission, which can never be achieved completely. What are the necessary factors and aspects in the medical equipment industry, and how does LittleWins stand out as one of the leading companies in the industry? As with all industries, profit is a priority. This isn’t to say that innovation isn’t high on the list or that manufacturers aren’t interested in making the best possible product, only that not everyone can afford access to these innovations. We aren’t here to undercut prices or even compete against medical device manufacturers. We’re simply creating a forum where used products can be donated or sold at a cheaper price to allow people of all socioeconomic backgrounds to have access to them. That being said, we’re not a company focused on the bottom line. We measure our success based on our user satisfaction and the feedback we get from the people that have benefited from LittleWins. Like all companies in our space, we are always looking to satisfy the needs of present and future users. The industry is constantly changing, and being able to adapt to those needs is paramount. Can you tell us about your leadership style and the approach you take to solve unforeseen challenges at the workplace? Choosing the right personnel is essential to our success as a company. We ask very specific questions to anyone we interview to make sure their head (and their heart) are in the right place before they join our family. We say family because, in a lot of ways, that’s what we are. Synergy is huge at LittleWins, and when everyone can think like a team, there is no challenge we can’t overcome. It’s a beautiful thing to watch. Like we’ve said earlier, our space is constantly changing and innovating, and I want my people not only to be able to adapt but also to be at the forefront of those innovations, specifically regarding accessibility. I want everyone who works at LittleWins to constantly keep an open mind. I want them to see from multiple perspectives and be empathetic. It’s important that my team understands that what we are doing is bigger than a single person or making a few dollars. We are making an important change. In no world should someone not be able to experience a basic quality of life simply because they cannot afford to. LittleWins is a community where people can donate or sell second hand medical products so that people from all socioeconomic backgrounds can have access to them.
  • 15. Share your valuable opinions on how advanced automated technology is reshaping the medical equipment industry and how LittleWins is leveraging these technologies to enhance its service and operations. Assistive technology devices, specifically eye-tracking technologies, are creating exciting new paths forward in accessibility. Giving someone a voice is something so intrinsic and profound. We consider the engineers of these technologies as first responders. Now, during emergencies, people who previously had no voice can now be heard. It’s funny, this is another bare necessity that most people take for granted in their everyday life, but so many people don’t have access to it. Imagine not being able to understand your child; imagine needing something so badly and so clearly, but not being able to be understood. Eye- tracking technologies are so vital and should be a primary focus in assistive technology devices. What do you think had the biggest impact on your career? What do you want to do in the future? The interviews I had with people during the conceptual stages of LittleWins definitely had the biggest impact on my career. The dialogue we created with those who shared our experiences became a catalyst for the progress we would eventually make and a confirmation that what we were doing was important. I realized that people wanted to share their stories and they wanted to ask for help, but they were scared. They were hesitant to appear lost or alone, but when I shared my own similar feelings, they were much more willing. I found a solution to the problem that I had by finding commonalities between the people I talked to and telling them about my story and my hurt, and opening up the door to them to let them know that it’s okay to talk. I think about each field that we’re in and how much of someone’s story we actually get when we’re interacting with them, doctor or patient. I had an epiphany that people have a fundamental need for community, and when it comes to healthcare, it’s no different. I will never forget the feeling I got when we started getting feedback from our first users. What would you like to advise the budding aspirants who are thinking of venturing into this industry? It’s a daunting industry, especially if you’re trying to disrupt it, but do not be discouraged. Believe in your concept, and don’t listen to outside naysayers. I had so many doubts when I started, but I soon realized that a lot of the doubt was brought on by surrounding voices and not my inner one. This is an industry with plenty of room for change and improvement, and people are hesitant to make waves, but it’s time that the smaller voices are heard. Your idea might be a game-changer, so stick with it. How do you envision LittleWins eventually, and how do you plan to advance its operations and services concerning its future goals? We have a lot of exciting plans for LittleWins, including expanding into accessible transportation and creating braille labels. The possibilities for growth and innovation are endless, and wherever we see discrepancies or opportunities for improvement in some facet of our society, we will rise to the occasion to remedy it. In the meantime, we will keep growing our community and raising awareness for the issues that matter to us. Our advancement and innovation stem from why we do and not what we do.
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  • 18. Ellen Voie Exhibiting Sheer Excellence W hile more and more women are finding careers in male-dominated sectors, that wasn’t the case in the seventies, which Ellen Voie experienced as a Baby Boomer. Girls were expected to learn how to cook and clean by taking home economics courses, while boys learned how to weld, do woodworking, and understand engines in industrial arts classes. Ellen was drawn to the activities often enjoyed by boys, so she asked if she could take the shop classes instead. During the Title IX era, schools were required to offer girls the same opportunities as boys, so Ellen was allowed to learn how to weld and service motor and craft items like bookshelves and gun racks (for her dad). This started Ellen’s lifelong interest in traditionally male-oriented endeavours. She initially went to school for broadcast journalism but returned home after working at a radio station as a disc jockey. Ellen’s mother had gotten ill with ALS, so she found a job nearby at a steel fabricating plant, working as a drafter. Ellen was designing material handling equipment, such as racks, pallets, and shelving. After her mom passed away, she was offered a role in the shipping department. Ellen started out as the Assistant Traffic Manager, but after earning a diploma in Traffic & Transportation Management in 1980, she was promoted to the position of Traffic Manager. Ellen was responsible for all outbound material handling equipment and inbound raw steel products. Since she was still very young for this position (age 20), she experienced apprehension from the carriers calling on her, as they didn’t believe she was capable of the position at such an early age. Ellen proved them wrong and went on to enjoy a protracted career (44 years) in the trucking industry. After starting her family, Ellen worked as a freelance consultant to trucking companies in central Wisconsin, keeping the carriers, trucks, and drivers in compliance with state and federal regulations. In 2000, Ellen became the Executive Director of Trucker Buddy International, a non-profit organization that matches professional drivers with elementary classrooms to exchange letters and postcards each month. In 2006, she was hired by a large midwestern carrier as the Manager of Recruiting and Retention Programs, where she worked to create corporate level initiatives to attract and retain non-traditional groups, such as women. During that time, she was working toward her private pilot’s license and belonged to a women’s aviation The Women In Trucking Association's mission is to encourage women's employment in the trucking industry, address obstacles that might keep women from succeeding, and celebrate the success of our members. “ “ | April 2023 www.thebusinessberg.com 16
  • 19. | April 2023 www.thebusinessberg.com 17 Top 10 Inspiring Women Leaders to Follow in 2023 Ellen Voie CEO
  • 20. association, which made her wonder why there wasn't a similar group for trucking. In 2007, she gathered a group of influential women who agreed with her mission to make the trucking industry more gender inclusive and the Women In Trucking Association was founded in March of that year. The challenge was to convince the trucking industry that gender diversity was important and that her organization was the group to create that change. In its first year, Women In Trucking Association attracted 500 corporate and individual members and grew into a group with more than 8,000 members worldwide. In an interview with The Business Berg, Ellen shares valuable facts highlighting her professional tenure and journey so far in the dynamic business arena. Below are the excerpts from the interview: Tell us something more about your company and its mission and vision; how does your company thrive towards enabling advancements in the dynamic business arena? The Women In Trucking Association's mission is to encourage women's employment in the trucking industry, address obstacles that might keep women from succeeding, and celebrate the success of our members. That mission remains to this day, and we are now the premier and most widely recognized organization in the world which works toward a more gender-inclusive trucking workforce. Our goal is to be the resource for carriers as well as government entities to turn to when they want to better understand how to attract and retain more women at all levels of the supply chain, from driver to CEO. Enlighten us on how you have been impacting the niche through your expertise in the market. We provide data, research, and benchmarking information so companies can first determine how well their diversity efforts are working and how they can improve them. We offer white papers, webinars, an e- newsletter and our publication, “Redefining the Road,” to supplement the information on our website. What are the fundamentals that you implement to drive betterments within the work culture of your organization? Our programs include a Driver Ambassador who takes our trailer to industry events. The trailer is fitted with a | April 2023 www.thebusinessberg.com 18
  • 21. simulator, videos, touch screen monitors, and even clothing for women designed by women. We also have an Image Team in the US and Canada who give rides to regulators, legislators and journalists to help them get a glimpse into the challenges a female driver faces on the road. We have many recognition programs, including our driver of the year, Influential Woman in Trucking, Distinguished Woman in Logistics and others. We share our member’s stories in a monthly feature, and we strive to have our driver members featured in the mainstream media to share their stories. Our annual conference, accelerate! attracted nearly 1,800 attendees last year and is the premier event to advance gender diversity in the trucking industry. Describe in detail the values and the work culture that drives your organization. We are a unique association in many ways. First, we all work in a virtual environment, and that includes thirteen team members who live in nine states! Secondly, we don’t have set hours or days but measure effectiveness by output. This means we are all able to work when we want and to take time off as needed. We encourage vacations and a positive work-life balance, and we expect our associates to get their work done without counting their time in minutes. Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful? During the pandemic, we had to learn to rely on technology to engage our members, so we pivoted to a virtual conference and have had success in keeping this feature in addition to our in-person event each year. It gives our members who might be unable to travel the time to participate and learn via online events. What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? I am concerned that the industry is not ready for the environment regulations facing us in the coming years. Diesel engines will need to be replaced with alternative fuels or even electric engines, but the infrastructure is not in place for these mandates at this time. We will need to adapt to a more environmentally focused world. Where do you envision yourself to be in the long run, and what are your future goals for your company? I have already announced my retirement this year, and we have a succession plan in place. The new CEO has been named and is in the process of learning about the industry and the organization. My goal is for her continued leadership in a growing and increasingly valuable association that leads the industry in gender diversity. What would be your advice to budding entrepreneurs who aspire to venture into the dynamic business arena? My advice to anyone considering a career in trucking is to ask a lot of questions and to join an organization such as ours to learn from peers and mentors. Read as much as possible and then determine the best fit for your talents and interests. There are many positions in the trucking industry, from driver to diesel technician to marketing and human resources and eventually into leadership roles. | April 2023 www.thebusinessberg.com 19
  • 23. n the dynamic business arena, leadership Iapproaches can vary significantly based on the situation, the team, and the goals of the organization. Leaders must be able to adapt to different styles of leadership to meet the ever-changing demands of today's business world. This article will explore the different leadership approaches and their applicability in the diverse business environment. Autocratic Leadership An autocratic leadership style is a top-down approach where the leader makes all decisions without input from the team. This approach can be effective in situations where a quick decision needs to be made, and time is of the essence. However, it can lead to low morale and a lack of motivation in the team, as they feel their ideas are not being heard. Clear direction and accountability: Autocratic leaders are often very clear about what they expect from their subordinates. They provide clear directions and guidelines, which can help ensure that everyone is on the same page. In addition, since the leader is the one making the decisions, they are accountable for the outcomes. This can help ensure that there is a clear chain of command and that everyone knows who is responsible for what. Democratic Leadership Democratic leadership involves the leader working collaboratively with the team to make decisions. This approach can be effective in situations where the team has a high level of expertise, and the leader trusts their input. It can lead to a more engaged and motivated team, as they feel they are part of the decision-making process. However, it can also be time-consuming, as the team may need to reach a consensus before a decision is made. Increased creativity and innovation: When team members are involved in the decision-making process, they are more likely to feel valued and engaged. This can lead to increased creativity and innovation, as team members are more likely to share their ideas and perspectives. In a democratic leadership environment, team members are encouraged to brainstorm and suggest alternative solutions, which can lead to a more diverse range of ideas and, ultimately, better outcomes. Transformational Leadership Transformational leaders inspire and motivate their team to achieve their goals. They focus on the bigger picture and encourage their team to think creatively and take risks. This approach can be effective in situations where the team needs to innovate and adapt quickly to changing circumstances. It can lead to a more engaged and motivated team, but it requires a high level of trust and collaboration between the leader and the team. | April 2023 www.thebusinessberg.com 21
  • 24. Increased motivation and engagement: Transformational leaders inspire their followers to achieve their full potential by setting high standards, providing guidance and support, and modeling behavior. This can help increase motivation and engagement among followers, as they feel empowered to take ownership of their work and strive for excellence. Transformational leaders also foster a sense of purpose and meaning, which can help followers feel more connected to their work and the organization's mission. Transactional Leadership Transactional leadership is a more traditional approach where the leader sets clear goals and rewards the team for meeting them. This approach can be effective in situations where the team needs to meet specific targets and deadlines. It can lead to a more results- oriented team, but it can also create a culture of competition and individualism rather than collaboration. Clear expectations and accountability: Transactional leaders provide clear expectations for their followers and hold them accountable for meeting those expectations. This can help ensure that everyone is on the same page and working towards the same goals. In addition, followers know what is expected of them and what they need to do to be rewarded or avoid punishment. Servant Leadership Servant leadership is a philosophy that places the needs of the team first. The leader serves the team and supports them in achieving their goals. This approach can be effective in situations where the team needs support and guidance to reach their full potential. It can lead to a more engaged and motivated team, but it requires a high level of empathy and emotional intelligence from the leader. Laissez-Faire Leadership Laissez-faire leadership is a hands-off approach where the leader delegates tasks to the team and allows them to work independently. This approach can be effective in situations where the team has a high level of expertise and self-motivation. It can lead to a more creative and innovative team, but it requires a high level of trust and collaboration between the leader and the team. Promoting creativity and innovation: When subordinates are given the freedom to make decisions and manage their own work, they are more likely to take ownership and think creatively about how to solve problems. This can lead to increased innovation and new ideas that may not have been generated under a more restrictive leadership style. In conclusion, understanding the diverse leadership approaches in the dynamic business arena is essential for leaders who want to achieve success. Effective leaders must be able to adapt their leadership style to meet the needs of their team and the situation they are facing. By understanding the strengths and weaknesses of each approach, leaders can create a culture of collaboration, innovation, and engagement that drives their organization towards success. | April 2023 www.thebusinessberg.com 22
  • 26. Nermine Khouzam Rubin Crafting Perpetual Betterments eaders in the healthcare sector play a pivotal role Lin ensuring that the members and co-workers in the division provide and deliver high-quality medical care with precision in treatments to all the patients. Simultaneously, implementing diverse leadership approaches and skills to transition and maintain quality in the delivery of treatments eventually leads to enhancing the patient’s outcome. These fundamentals can also aid in the comprehension of the entire medical team in their roles, responsibilities, and teamwork with an aim towards reaching the goal of providing value- added healthcare services. One important habit of leaders in health care is their commitment to finding development opportunities. Leaders who seek professional development opportunities demonstrate their initiative and commitment to their careers. Professional development opportunities can comprise training events, conferences, or continuing education. Moreover, healthcare experts may look to join professional organizations to access more development opportunities. Coming from a background in hospital management administration while implementing strategies with an ability to manage complex systems and work collaboratively with diverse departments and stakeholders to make decisions that impact patient care and outcomes, Nermine Khouzam Rubin excels in the spotlight as an exemplary professional tapping in on these essential skills. With a mission to Uphold Human Dignity and fulfill the basic needs of living beings, Nermine established Water 4 Mercy. The USA nonprofit organization provides sustainable access to clean water and nutritious foods for communities in need, focusing on regions experiencing water scarcity, contamination, or lack of infrastructure. As the organization’s CEO and Founder, she believes that access to clean water is a basic human right and a critical component of sustainable development. By providing access to clean water, the organization aims to improve public health, promote economic development, and empower communities to build a better future for themselves. In an interview with The Business Berg, Nermine shares valuable facts highlighting her professional tenure and the significance of Water 4 Mercy in the modern industry. Below are the excerpts from the interview: Brief our audience about your journey as a business leader until your current position at your company. What challenges have you had to overcome to reach where you are today? My background in hospital administration necessitated the ability to manage complex systems and work collaboratively with diverse departments and stakeholders while making decisions that impact patient care and outcomes. Balancing patient needs, medical staff, and other stakeholders with financial and operational constraints required effective communication skills and the ability to build strong relationships. I faced different challenges when transitioning to my role as Founder and CEO of Water 4 Mercy, a 501©3 non-profit organization. Having a new mission and culture required building partnerships with stakeholders in different sectors and navigating the unique regulatory and funding landscape of the non- profit sector. We work with Israeli Non-Governmental organizations (NGOs) Innovation Africa and CultivAid, who implement and oversee our sustainable water and agricultural projects in Africa. | April 2023 www.thebusinessberg.com 24
  • 27. Our vision is to create a world where all people have access to basic needs of clean water and nutritious foods, so that communities can thrive, leading to hope, economic opportunities, and knowledge sharing to empower future generations.” “ “ Nermine Khouzam Rubin CEO and Founder Water 4 Mercy Tell us something more about your company and its mission and vision; how does your company thrive towards enabling advancements in the dynamic business arena? Overall, Water 4 Mercy's work to provide clean water to communities in need has the potential to contribute to the economic development and sustainability of the business arena. Through our innovative solutions and commitment to sustainability, we are helping to build a better future for all people. At Water 4 Mercy, we understand that water is the critical first step that leads to food. That's why we work with world-renowned partners to implement water projects supporting agriculture and food production in our communities. Our vision is to create a world where all people have access to safe and clean water and communities can thrive without the burden of water-related illnesses or water scarcity. Access to clean water is a basic human right and a critical component of sustainable development that can lead to hope, economic | April 2023 www.thebusinessberg.com 25
  • 28. opportunities, and knowledge sharing to empower future generations. Enlighten us on how you have impacted the niche through your expertise in the market. Water 4 Mercy has impacted the niche through our expertise in water and agriculture, innovative solutions, and commitment to sustainability and environmental stewardship. By utilizing the added value of Israeli technologies and knowledge adapted to unique circumstances in Africa, Water 4 Mercy is transforming the cycle of poverty into ‘Cycles of Success’ to positively impact many people’s lives. Water 4 Mercy's sustainable projects are 100% successful and remotely monitored, which makes the village’s solar powered water source resistant to breakdown, vandalism, theft, and other problems typically faced by water systems installed by many aid organizations. What are the fundamentals that you implement to drive betterment within the work culture of your organization? Water 4 Mercy believes that a positive work culture is essential to achieving our mission and goals. The fundamentals to drive betterments within our work culture include: Ÿ Empowerment and Collaboration: We value the input and participation of all team members and encourage an environment where everyone feels empowered to contribute their ideas and insights. This collaborative approach fosters innovation and creativity and helps to build a sense of ownership and accountability among team members. Ÿ Continuous Learning and Development: We recognize the importance of continuous learning and development for our team members. Our team provides opportunities for ongoing training and development, both on the job and through external resources, to help expand their skills and expertise. Ÿ Accountability and Transparency: We operate with a high level of accountability and transparency within our organization and with our advisory board. This creates a culture of trust and integrity, where team members feel confident in their work and are able to build strong relationships with partners and communities. Ÿ Diversity and Inclusion: We value diversity and inclusion in all aspects of our work and strive to create a welcoming and inclusive workplace for all team members. This includes promoting equal opportunities, embracing different perspectives and experiences, and respecting individual differences. Ÿ Flexibility and Work-Life Balance: We recognize the importance of work-life balance and strives to create a flexible work environment that supports the needs of our team members. This includes offering flexible work arrangements, time off for personal needs, and resources to support mental and physical well-being. By implementing these fundamentals, we are able to create a positive work culture that supports the success of multiple team members and our organization as a whole. Describe in detail the values and the work culture that drives your organization. Water 4 Mercy is an organization driven by a set of core volunteers with values and a positive work culture that supports our mission of providing sustainable access to clean water and promoting food security in communities worldwide. A commitment to compassion, collaboration, innovation, and sustainability drives the values and work culture at Water 4 Mercy. These values create a positive work environment within our service chapters that support our mission's success and our team members' well-being. What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? Increasing Use of Technology: The use of technology in agriculture and water management is rapidly increasing, and this trend is likely to continue. Water 4 Mercy is preparing for this change by investing in new technologies, such as precision irrigation systems and remote monitoring tools, and incorporating them into projects to improve efficiency and sustainability. | April 2023 www.thebusinessberg.com 26
  • 29. Climate Change Adaptation: Water 4 Mercy is preparing for this change by implementing climate- resilient practices, such as water-efficient irrigation, crop diversification, and soil conservation techniques, to help farmers adapt to changing climatic conditions. Market Linkages: Water 4 Mercy is actively preparing for this change by improving market linkages for smallholder farmers, helping them access new markets and earn higher prices for their products. Water Resource Management: Water scarcity is a significant challenge in many parts of Africa, and effective water resource management is becoming increasingly important. Where do you envision yourself to be in the long run, and what are your future goals for your company? Water 4 Mercy envisions itself to be a leading organization in providing sustainable water, agriculture, and education solutions in communities facing poverty, hunger, and water scarcity. The long-term goal is likely to continue providing innovative and sustainable solutions that can help alleviate poverty, hunger, and water scarcity in developing countries, particularly in Africa. Water 4 Mercy's future goals will likely be centered around expanding our impact and reach through developing and implementing sustainable solutions to help communities achieve self-sufficiency and long- term resilience. What would be your advice to budding entrepreneurs who aspire to venture into the dynamic business arena? Overall, the journey of entrepreneurship can be challenging. Still, with dedication, passion, and a willingness to learn and grow, budding entrepreneurs can succeed and positively impact the world. Believe in yourself: Believe in your vision and capabilities and be confident in your ability to succeed. Entrepreneurship requires resilience, determination, and a willingness to take calculated risks. Find your niche: Identify a gap in the market or a need that is not being met and develop a product or service that addresses that need. This could involve conducting market research, analyzing trends, and staying updated with industry news and developments. Top 10 Inspiring Women Leaders to Follow in 2023 | April 2023 www.thebusinessberg.com 27
  • 30. eadership is an essential aspect of organizational Lsuccess, and the style of leadership that a leader adopts can significantly impact the productivity, creativity, and innovation of their team. Transformative leadership is a style of leadership that focuses on inspiring and motivating followers to achieve their full potential and exceed their expectations. This leadership style emphasizes creating a vision for the future, inspiring followers to work towards the vision, and empowering them to take ownership of their work. In this article, we will explore the different approaches to transformative leadership and discuss their benefits and limitations. Authentic Leadership Authentic leadership is a style of leadership that emphasizes being true to oneself and one's values. Authentic leaders are transparent and open about their values and beliefs, and they encourage their followers to do the same. Authentic leadership involves creating a sense of trust and openness within the team and fostering an environment where team members feel comfortable being themselves. Exploring Different Approaches to Transformative Leadership the Facets of Leadership | April 2023 www.thebusinessberg.com 28
  • 31. Benefits of Authentic Leadership Authentic leadership has several benefits, including: Increased trust and credibility: Authentic leaders are honest and transparent about their values and beliefs, which can help build trust and credibility with their followers. Greater engagement and motivation: Authentic leaders inspire their followers to be themselves and take ownership of their work, which can increase engagement and motivation. Greater creativity and innovation: Authentic leaders foster an environment of trust and openness, which can encourage creativity and innovation among team members. Servant Leadership Servant leadership is a style of leadership that focuses on serving others. Servant leaders prioritize the needs of their followers and work to help them achieve their goals. Servant leadership involves being humble, empathetic, and compassionate and working to create a sense of community and purpose within the team. Benefits of Servant Leadership Servant leadership has several benefits, including: Increased trust and loyalty: Servant leaders prioritize the needs of their followers, which can help build trust and loyalty within the team. Greater collaboration and teamwork: Servant leaders work to create a sense of community and purpose within the team, which can encourage collaboration and teamwork. Greater creativity and innovation: Servant leaders encourage their followers to take ownership of their work, which can lead to greater creativity and innovation. | April 2023 www.thebusinessberg.com 29
  • 32. The key characteristics of servant transformative leadership include: Focus on serving others: The leader must prioritize the needs of their followers and be willing to serve them in whatever way necessary. Empathy: The leader must be empathetic and able to understand the needs and concerns of their followers. Collaborative mindset: The leader must be able to work collaboratively with their team to achieve their goals. Charismatic Leadership Charismatic leadership is a style of leadership that emphasizes the personality and charisma of the leader. Charismatic leaders are seen as inspiring and motivational, and they have a strong vision for the future. Charismatic leadership involves creating a sense of excitement and enthusiasm within the team and inspiring followers to work towards a common goal. Benefits of Charismatic Leadership Charismatic leadership has several benefits, including: Increased motivation and enthusiasm: charismatic leaders are seen as inspiring and motivational, which can increase motivation and enthusiasm among followers. Greater creativity and innovation: charismatic leaders inspire followers to think creatively and come up with new ideas, which can lead to greater creativity and innovation. Greater clarity of vision: charismatic leaders have a strong vision for the future, which can provide clarity and direction for the team. The key characteristics of charismatic transformative leadership include: Charismatic personality: The leader must have a charismatic personality and be able to inspire followers through their words, actions, and vision. Visionary thinking: The leader must be able to envision the future and communicate that vision in a way that inspires followers. Emotional intelligence: The leader must be emotionally intelligent and able to connect with their followers on an emotional level. In conclusion, transformative leadership is a style of leadership that can have a significant impact on organizational success, and there are various approaches to this leadership style. Charismatic transformative leadership is focused on inspiring and motivating followers through the leader's charisma and vision, while servant transformative leadership prioritizes serving the needs of followers and empowering them to achieve their full potential. Authentic transformative leadership is focused on building trust and being true to oneself, while collaborative, transformative leadership emphasizes collaboration and teamwork. Each approach to transformative leadership has its benefits and limitations, and the most effective approach will depend on the specific organizational context and the needs of the team. However, by understanding the key characteristics of each approach, leaders can better identify the most appropriate style of transformative leadership for their organization and team. Overall, transformative leadership is a powerful leadership style that can help organizations achieve their full potential by inspiring and motivating followers to do their best work. By adopting one of the different approaches to transformative leadership, leaders can create a culture of innovation, creativity, and collaboration, which can drive long-term success and growth for the organization. | April 2023 www.thebusinessberg.com 30
  • 34. A s an entrepreneur in the business consulting space for tech companies, 's journey Tania Amar has been one of constant learning and transformational growth. She began her career in France as the PR leader for the nuclear energy group COGEMA (today AREVA). Then, she moved to Israel (this was 26 years ago) and joined the technology industry, working as the marketing leader for some of the top global tech companies in Israel (NICE, Magic Software, ClickSoftware) and Venture Capital (JVP). In her different executive roles, she gained valuable experience in management and business strategy. During her tenure at the venture capital firm, she realized that she had a passion and talent for helping start-ups and scale-ups achieve success through strong marketing strategy and storytelling. This led Tania to start her consulting firm, , which has CXP Consulting since grown into a successful business with additional experts in the fields of marketing and sales. Selected as one of the top 10 inspiring women to follow in 2023 by the editorial team, In an interview with The Business Berg, Tania shares valuable facts that highlight her professional tenure and her journey, along with the challenges she surmounted to reach the horizons of success. Below are the excerpts from the interview: Brief our audience as a business leader about the challenges have you had to overcome to reach where you are today. One of the biggest challenges I have faced as a business leader is the need to constantly adapt to the changing needs of the dynamic tech market. With technology evolving at an ever-increasing pace, it is essential to stay up-to-date with the latest trends and developments in order to provide our clients with the best possible advice and guidance. In the tech sector, it is still a challenge to convince executives to make marketing strategy and storytelling their priority when the focus is mostly put on product development. I have been relentlessly investing my time and energy in raising market awareness on this topic to ensure tech entrepreneurs and executives include Marketing strategy and storytelling in their overall go-to-market, not only when they need to raise funds. I am proud that our consistent efforts have brought some change in market perception and excited about the opportunities that lie ahead. Tell us more about your company and its mission and vision; how does it thrive towards enabling advancements in the dynamic business arena? At CXP Consulting, we empower tech entrepreneurs and CEOs to build their differentiated, value-based stories and transform their stories into sales. How we integrate storytelling and storytelling is unique in the landscape of Israeli and international tech consulting firms. StorySelling is based on a method that we call T.O.P. TM, which covers the full spectrum of persuasion techniques, from neurolinguistics methods of using "power' or "magic" words to body language analysis, behavioral cold reading and how to successfully handle objections. Tania Amar | April 2023 www.thebusinessberg.com 32
  • 35. Tania Amar Founder and CEO CXP Consul ng | April 2023 www.thebusinessberg.com 33 Top 10 Inspiring Women Leaders to Follow in 2023
  • 36. TM As a result of using T.O.P techniques, communication effectiveness and influence power are significantly improved - resulting in dramatic business growth. Enlighten us on how you have been impacting the niche through your expertise in the market. I have been able to make an impact through my unique expertise in the market and a broad, powerful network of successful projects. By leveraging my extensive experience in multiple tech domains, I am able to help companies quickly identify and address challenges in their GTM and differentiated positioning in global markets. Additionally, my team and I have been able to stay ahead of the curve by constantly researching and staying up to date with the latest trends and technologies, which allows us to provide clients with innovative solutions that help them stay ahead of the competition. Through our work, we have been able to help numerous companies achieve their goals and grow their businesses, which is a testament to the impact of our expertise in the market. What are the fundamentals that you implement to drive betterments within the work culture of your organization? I believe that the individual expertise and mindset of each consultant are central to the success of a business in the consulting space. There are several fundamentals that I implement to foster a positive and creative work environment. My priority is to remain constantly curious and open minded and adopt what I call a "first- timer attitude" for each new client. I place a strong emphasis on keeping the highest level of energy and enthusiasm for each project, as if it was the first! I believe that we owe this to our customers, and it allows us to really give our very best, all the time. I am also a big believer of the concept of giving my clients what they need and not necessarily what they want. This is my work ethic of not "selling them short" but really pushing them out of their comfort zone to reach excellence. I am personally convinced that if we want our tech companies to be recognized internationally as leaders in their domain, they need to push the boundaries of the possible, be ambitious and brave enough to rise above the noise. By implementing these fundamentals, we manage to drive change and truly make a difference with the firms we serve. Undeniably, technology is playing a significant role in almost every sector. How are you leveraging technological advancements to make your solutions resourceful? As an entrepreneur in the tech space, our customers are obviously very sensitive about this aspect. Technology is at the core of what we do, and we are always looking for new and innovative ways to incorporate into our work. For example, we use analytics tools to help our clients make informed decisions and track their progress towards their goals. We also utilize project management software to streamline our processes and improve our communication and collaboration with clients. Additionally, we are always exploring emerging technologies, such as artificial intelligence and innovative MarTech solutions to see how they can be applied to solve our clients' business challenges. By staying at the forefront of technological advancements and incorporating them into our daily work, we are able to provide more effective and efficient outcomes that drive success. What, according to you, could be the next significant change in your sector? How is your company preparing to be a part of that change? I have no doubt that the next significant change will be the increasing use of Artificial Intelligence (AI) in our At CXP Consul ng, we empower tech entrepreneurs and CEOs to build their differen ated, value-based stories and transform their stories into sales. | April 2023 www.thebusinessberg.com 34
  • 37. domain of sales and marketing strategies. With the vast amount of data generated by technology, companies will need to leverage these technologies to better understand customer behavior, personalize their marketing efforts, and improve their sales processes. We are also actively researching and testing new applications in the sales and marketing space to stay ahead of the curve and provide our clients with innovative solutions. By embracing this change and leveraging these technologies, we believe that we can help our clients achieve even greater success in their sales and marketing efforts. Where do you envision yourself to be in the long run, and what are your future goals for your company? As an entrepreneur, my ultimate goal is to help companies build successful businesses that make a positive impact in the world. In the long run, I envision myself continuing to grow my company and expanding our reach to new markets and industries. I also aim to be a thought leader in my field, sharing my knowledge and expertise to inspire and educate others. My future goals include expanding our services to more clients and industries, while maintaining the same level of quality and personalized attention that we are known for. Additionally, I believe in giving back to the community, and continue to engage in startup bootcamp programs and tech incubators that empower and support other entrepreneurs and businesses. Ultimately, my goal is to build a legacy that inspires others to pursue their passions and make a positive impact in their own lives and communities. | April 2023 www.thebusinessberg.com 35