We all know social media has changed the game in so many ways. It has made each individual customer so much more powerful. Simply put, they can tell the world how we treat them. Fortunes can be made and lost in an instant. While some marketers may fear this new more powerful customer, great marketers are embracing them and what they have to say.
It may be a bit counter-intuitive to say powerful consumers will save the day for marketing, but it’s true. Perhaps it makes more sense when we consider the source of their power: social media. It’s open to customers and vendors alike. Using social media, consumers can share, and we marketers can learn. By learning and ultimately understanding what makes consumers tick, marketers can increase the effectiveness of everything they do. They can also have a substantial, data-driven say in what features, products and services get the green light. And, because their opinions are actually used to drive product development and marketing activity, consumers will be happier and spend more. It’s a virtuous circle and it’s possible right now — brought to you by social media powered consumers and marketers.