Southwest airlines

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Aniket Bushal

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Southwest airlines

  1. 1. Presentation By Aniket Bushal Mohit Malviya Chandraprakash Moolchandani
  2. 2. <ul><li>Founded in 1971 by Herb Kelleher and Rollin King </li></ul><ul><li>Headquartered in Texas, U.S.A. </li></ul><ul><li>Largest airline in the world in carrying passengers </li></ul><ul><li>American low cost airline </li></ul><ul><li>Sixth largest U.S. airline by revenue </li></ul><ul><li>As of May 3, 2009, operates approx. 3500 flights daily </li></ul><ul><li>Third-largest passenger fleet in the world </li></ul><ul><li>One of the world’s most profitable airline </li></ul><ul><li>Posted a profit for 36 th consecutive year in January 2009 </li></ul>
  3. 3. <ul><li>Customer service delivered with a sense of warmth </li></ul><ul><li>Friendly atmosphere </li></ul><ul><li>Individual pride </li></ul><ul><li>Company spirit </li></ul><ul><li>Low cost provider </li></ul>
  4. 4. <ul><li>Be the low cost provider </li></ul><ul><li>Southwest’s Unique Methodology </li></ul><ul><li>People job security. </li></ul><ul><li>People work for their compensation. </li></ul><ul><li>Fare structure system </li></ul><ul><li>Fair reservation system </li></ul><ul><li>Airports utilized. </li></ul>
  5. 5. <ul><li>In this organization they only want people oriented customer service. </li></ul><ul><li>It means put people first, by that they know their views about South West airlines. </li></ul><ul><li>They make strategy to find out the hidden needs of customer about any airlines. </li></ul><ul><li>There is no place for any employee who is “Self Oriented” </li></ul><ul><li>They need people who are motivated by serving others </li></ul>
  6. 6. <ul><li>Employees are company’s only true competitive advantage. </li></ul><ul><li>Family-friendly </li></ul><ul><li>Maximum investment in employee training </li></ul><ul><li>Empowering their employees </li></ul><ul><li>Higher employee productivity and satisfaction. </li></ul><ul><li>People first strategies lead the organization to recruit smarter, positive, and loyal employees. </li></ul>
  7. 7. <ul><li>We know that the high standards of service depends upon having staff who are proud of the company. </li></ul><ul><li>Employees are only the person in our organization who take care of every field, relating to the company. </li></ul><ul><li>Richard Branson successful entrepreneur in airways he said such a good ex . 1.people come first. 2. customer 3. shareholders . </li></ul><ul><li>The rational for this ranking is sound, its logic firmly based on the connection between how firms manage people and the profit they achieve. </li></ul><ul><li>We know that the customer satisfaction which generates all important recommendations. </li></ul><ul><li>For any organization success technology, financial structure, competitive strategy will play different role for short time. But employee will play a very vital role. </li></ul>
  8. 8. <ul><li>Founder Herb Kelleher do song and dance routinely for his employees. </li></ul><ul><li>He is known for his high energy, enthusiasm, and motivation, not only in Southwest but also in whole of the American industry. </li></ul><ul><li>Kelleher step down as chief executive when he turned 70 said one of the supervisors. He says “if he can why can’t we.” </li></ul>
  9. 9. <ul><li>Employees are also rewarded with high perks and compensations for their work apart from salary. </li></ul><ul><li>Employees are awarded for their team skills. </li></ul><ul><li>Southwest have combined market capitalization of all other US based airlines put together. </li></ul>
  10. 10. <ul><ul><li>Many of the airline workers came from employee referrals. </li></ul></ul><ul><ul><li>Libby Sartain, Vice President, Southwest says that “In this economy, we still need to do everything we can to attract new employees.” </li></ul></ul><ul><ul><li>Company use incentive programs to improve moral, attendance goals, and to recruit employees. </li></ul></ul><ul><ul><li>They distribute cars to the employees through competitive programs. </li></ul></ul><ul><ul><li>&quot;Any time you give something to an employee, they are reminded of a milestone. If you give the cash equivalent, for example, they're going to put it towards a bill and forget about it in two days,&quot; official says. </li></ul></ul>
  11. 11. <ul><li>THANX </li></ul>

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