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Morphological analysis Aleksejs Busarovs [email_address]
1.  List the subject’s attributes Attribute listing <ul><li>Round </li></ul><ul><li>Steel shaft </li></ul><ul><li>Plastic ...
+ Combining opposites
 
 
1. Specify the challenge. 2. Separate the parameters of the challenge. 3. List as many variations for the parameters as yo...
1. Specify the challenge. 2. Separate the parameters of the challenge. 3. List as many variations for the parameters as yo...
2. Separate the parameters of the challenge. 3. List as many variations for the parameters as you wish. 4. Make random run...
3. List as many variations for the parameters as you wish. 4. Make random runs through the parameters and the variations f...
4. Make random runs through the parameters and the variations for the parameters. Morphological analysis Draw a face Head ...
 
Product design
Service design
Define the problem Separate the parameters List many variations Make random runs
Recommended literature
most photos from Flickr under a creative commons license authors indicated in comment page of ppt
 
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Morphological Analysis

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Morphological Analysis

  1. 1. Morphological analysis Aleksejs Busarovs [email_address]
  2. 2. 1. List the subject’s attributes Attribute listing <ul><li>Round </li></ul><ul><li>Steel shaft </li></ul><ul><li>Plastic handle </li></ul><ul><li>Wedge-shaped tip </li></ul><ul><li>Manually operated </li></ul><ul><li>Operated by twisting actions </li></ul>2. Select what you feel are the most significant or unique attributes. 3. For each attribute, write down any ideas you have on how to improve or change it. 4. Keep asking “How else can this be accomplished?” and “Why does this have to be this way?”.
  3. 3. + Combining opposites
  4. 6. 1. Specify the challenge. 2. Separate the parameters of the challenge. 3. List as many variations for the parameters as you wish. 4. Make random runs through the parameters and the variations for the parameters. Would the challenge still exists without the parameter I’m considering adding to the box? The parameters and variations, the more likely the box will contain a viable idea, 10 parameters with 10 variations, produce 10 bln . combinations Morphological analysis
  5. 7. 1. Specify the challenge. 2. Separate the parameters of the challenge. 3. List as many variations for the parameters as you wish. 4. Make random runs through the parameters and the variations for the parameters. Morphological analysis Draw a face
  6. 8. 2. Separate the parameters of the challenge. 3. List as many variations for the parameters as you wish. 4. Make random runs through the parameters and the variations for the parameters. Morphological analysis Draw a face Head Eyes Color Hair Age
  7. 9. 3. List as many variations for the parameters as you wish. 4. Make random runs through the parameters and the variations for the parameters. Morphological analysis Draw a face Head Eyes Color Hair Age Baby Child Teenager Adult Mature Old A ncient Blond Dark Long Short Gray Curly Bold Dark Black White Light Yelow Pale Blushing Big Blue Green Dark Deep Small Sunken Bullet Skeletal Bell-shaped Egg-shaped Dome-like Furrowed forehead
  8. 10. 4. Make random runs through the parameters and the variations for the parameters. Morphological analysis Draw a face Head Eyes Color Hair Age Baby Child Teenager Adult Mature Old Ancient Blond Dark Long Short Gray Curly Bold Dark Black White Light Yellow Pale Blushing Big Blue Green Dark Deep Small Sunken Bullet Skeletal Bell-shaped Egg-shaped Dome-like Furrowed forehead
  9. 12. Product design
  10. 13. Service design
  11. 14. Define the problem Separate the parameters List many variations Make random runs
  12. 15. Recommended literature
  13. 16. most photos from Flickr under a creative commons license authors indicated in comment page of ppt

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