B!Digital - Factsheet Proximus Loyalty Programme - 2010

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Buongiorno has developed for several Telecom Operators around the world Customer Loyalty Programmes. These CRM projects are being developed, implemented, hosted and managed completely by Buongiorno. In Belgium Buongiorno is currently running such a programme for Proximus.

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B!Digital - Factsheet Proximus Loyalty Programme - 2010

  1. 1. Proximus Loyalty Programme Introduction 2010 who have participated to the programme and are connecting to discover Buongiorno has developed for several Telecom and redeem their prize. Operators around the world Customer Loyalty Some viral functionalities will be added to Programmes. These CRM projects are being the site, in order to better distribute the developed, implemented, hosted and managed information about the prizes and brands won completely by Buongiorno. In Belgium by Proximus customers, towards their Buongiorno is currently running such a network and friends. programme for Proximus. The next campaign will start on June 16th 2010 Objectives Proximus Reduce churn / increase loyalty Increase ARPU / global prepaid revenue Improve the image of Proximus and its offers which are being considered as more expensive than its competitors, on the market. Indirectly: collect data on its prepaid customer base Scope of the Programme Long-term loyalty / revenue development programme based on real-time rewards Managed in campaign periods of 3 months. Advertising Options Where customers are communicated their eligibility to win a prize, in real-time right Depending on the prize package the after their top-up. Communication is done following marketing instruments are through SMS messaging. available to the advertiser: The prize redemption will be done through a o Fixed placement with banner / dedicated website. button on the Homepage o Logo & introduction text in the email Rules of prize distribution newsletter (250.000 subscribers) o Banner/clickable logo on the prize Level of prizes (Silver or Gold) are attributed page according to the amount recharged. o Banner/clickable logo on the redemption page Network prizes are attributed according to o Banner/clickable logo on the prize customer profile. winners page Each time a customer is connecting to o A contract will be set up directly with redeem his prize, he will have a chance of Belgacom. getting a physical prize. Physical prizes are attributed randomly. Contact Advertising Proposition Voor meer informatie zijn wij bereikbaar op telefoonnummer 020 530 87 60 of per email via The website has 650,000 visitors per nederland@buongiorno.com. month and 350.000 customers in January Tel.: 020 530 87 60 - Email: nederland@buongiorno.com - Web: www.buongiornodigital.com

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