New Business & Go to marketKey learning                   Matteo Montan       Buongiorno Group – Head of new business     ...
Buongiorno!// The global leader in paid content on mobile (now w/Dada.net)// 1.200+ professionals, 24 countries, 500m$ tur...
Common Wisdom Vs. Reality… you need experts!// “There’s no chance that the iPhone is going to get anysignificant market sh...
It’s All About UX// Start from people, it is not graphical design// Discovery, Purchase, Loyalty: don’t leave customers be...
Native Apps Vs. Web Apps? Why?
Social Media it’s not all about Facebook// The value of aggregation for customers and businesses// Data overload and relev...
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Buongiorno Group speaks at MEF Global 2011 // Matteo Montan, Head of new business

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Buongiorno Group speaks at MEF Global 2011 // Matteo Montan, Head of new business

  1. 1. New Business & Go to marketKey learning Matteo Montan Buongiorno Group – Head of new business matteo.montan@buongiorno.com
  2. 2. Buongiorno!// The global leader in paid content on mobile (now w/Dada.net)// 1.200+ professionals, 24 countries, 500m$ turnover// Profitable business model: B2C, B2B, NewBiz// Now moving into mobile consumers’ connected life
  3. 3. Common Wisdom Vs. Reality… you need experts!// “There’s no chance that the iPhone is going to get anysignificant market share” S. Ballmer, Microsoft Ceo , 2007 // The web is dead! OK, so how about web apps? // The social media swing: there will be thousands of social networks… no sorry there is only FB… oops there are many…
  4. 4. It’s All About UX// Start from people, it is not graphical design// Discovery, Purchase, Loyalty: don’t leave customers behind// Not all devices are created equal: each requiresiconic but different UX
  5. 5. Native Apps Vs. Web Apps? Why?
  6. 6. Social Media it’s not all about Facebook// The value of aggregation for customers and businesses// Data overload and relevance management// Cloud services, new platforms (TV…), new use cases

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