Seo for startups

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As part of Lisbon Challenge accelerator, I've decided to have a workshop for all the entrepreneurs present here.

SEO for Startups is a workshop that focuses on basic, but actionable information that can be done by anyone in a startup and achieve great increase in SEO rankings of a startup website.

SEO for Startups
Razvan Girmacea, CEO & Founder of http://monitorbacklinks.com

Published in: Business, Technology, Design
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Seo for startups

  1. 1. SEO for Startups RAZVAN GIRMACEA http://monitorbacklinks.com
  2. 2. DEFINITION for Startups Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. - Wikipedia
  3. 3. SEO is not a priority, but it’s nice to have
  4. 4. The process for Startups 1. Keyword research 2. Website optimization 3. Link building
  5. 5. Keyword research for Startups 1. Google Keywords Planner 2. Google Trends 3. Google Search (Competition & suggestions)
  6. 6. Google Keywords Planner
  7. 7. Google Trends
  8. 8. Google Search How easy is to be #1 ? Maybe #8 is enough
  9. 9. Website optimization for Startups 1. Rich Snippets 1. Reviews 2. Events 3. Author 4. Meta Title & Description Validator:
  10. 10. Website optimization for Startups 1. Meta title & description 2. Content (page vs. all site) 3. Link architecture & inner linking 4. Call to action (banner, guest post …)
  11. 11. Website optimization for Startups 1. Errors 1. Crawler blocked (robots.txt) 2. Bad redirects or 404 Pages 3. Missing or Duplicate Title & Description E-mail notifications
  12. 12. Website optimization for Startups Sitemaps
  13. 13. Website optimization for Startups Keywords vs (not provided)
  14. 14. Link Building for Startups 1. Founders Network 2. Offline Events 3. Active outreach bloggers & startup news sites 4. Competition links IMPROVE YOUR PRODUCT
  15. 15. SEO Tools 1. Site Audit 2. Keyword Research 3. Keyword Ranking 4. Wordpress (Yoast SEO Plugin) 5. Link Building Take the trial!
  16. 16. Monitor Backlinks – overview
  17. 17. Monitor Backlinks – website link activity
  18. 18. Monitor Backlinks – competition
  19. 19. Monitor Backlinks – keywords
  20. 20. Thank you! Q&A

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